GÜD Marketing Salary

As of September 2026, the average annual salary for employees at GÜD Marketing in the United States is $76,373. This translates to an approximate hourly wage of $37. Salaries at GÜD Marketing typically range from $67,178 to $86,562 annually, reflecting the diverse roles and experience levels within the company.

How Much Does GÜD Marketing Pay for Different Roles?

Explore detailed salary information for specific jobs at GÜD Marketing. Based on our data, the highest paying job is the Human Resources Director - Virtual, with an annual salary of $188,834. The table below outlines the annual salary ranges for most popular roles within the company.

Bookkeeper and Administrative Specialist

$56,217 / year

Salary Range: $50,341 - $63,223

Accounts Payable

FT - Family Law Paralegal Marietta (2219)

$89,988 / year

Salary Range: $80,932 - $100,162

Legal

FT Accountant (2224)

$84,890 / year

Salary Range: $76,579 - $94,062

Finance and Accounting

FT Administrative Assistant/Research Assistant - Perimeter Area (2202)

$66,604 / year

Salary Range: $59,838 - $74,153

Administrative Assistant IV

FT Corporate Recruiter (2210)

$170,860 / year

Salary Range: $144,913 - $197,805

Sales

FT Family Law Paralegal Buckhead (2218)

$94,236 / year

Salary Range: $84,938 - $104,490

Legal

Turn Insight into Opportunity: Current Job Openings

Ready for your next career move? Explore current job openings at GÜD Marketing.
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About GÜD Marketing: Company Profile

Website
www.gudmarketing.com
Founded In
1978
Employees
50 - 100 employees
Industry
Business Services
Headquarter Location
LANSING
Revenue
<$5 Million
Phone Number
-
Social Media
About GÜD MARKETING
About G├╝d Marketing is a comprehensive and integrated marketing firm committed to making a strong impact on not only the success of our clients, but also on the greater good of our community and our world. Through collaboration and ideation, we create and carry out the kind of work that expands the missions and goals of the organizations we serve. Established in 1978, we are one of the oldest and

Employee Reviews: Insights on Salary, Culture & Work-Life

Gain authentic perspectives from current and former employees. These anonymous reviews offer invaluable insights into GÜD Marketing's culture, work-life balance, management, and employee sentiment regarding salary satisfaction, bonus payouts, and benefits.
The leadership at this company sets a strong example. This fosters a collaborative environment where the best ideas can come from anywhere. The company offers consistent progress. This exposure to different functions has broadened my skill set and helped me understand how all the pieces of our company fit together.
Senior leadership provides strategic guidance while their large team handles execution flawlessly. The work environment is diverse and inclusive, fostering collaboration and shared success. The company events are always fun and well-organized. I feel lucky to be a part of this team and look forward to my future here.
Benefits are okay, not the best. This transparency builds trust and helps everyone feel like they are on the same team, working towards the same goals with a shared understanding of our progress. The company offers mutual respect. I'm proud to be part of it. The company has a well-structured onboarding process and offers clear career progression paths. I appreciate the transparency from leadership...
The depth of expertise across employees is remarkable. Advancement opportunities are clear, and hard work doesn’t go unnoticed. The option to work remotely has given me a new level of freedom and focus. Management provides the tools and support needed to excel.

Is G├£D Marketing’s Pay Competitive? Salary Benchmarking Analysis

How does GÜD Marketing's compensation stack up against the industry and its key competitors? Our salary benchmarking analysis provides a clear comparison. The chart below visualizes this comparison alongside select peer companies.
Competitor / Benchmark Avg. Salary Variance Primary Market Influence Factor & Explanation
GALT CAPITAL CORPORATION $77,781
+1.8%
Reflects stabilized pricing equilibrium for commercial construction roles in this region.
GEORGIA CANCER SUPPORT, INC. $73,399
-3.9%
GEORGIA CANCER SUPPORT, INC. may offer non-monetary perks in lieu of competitive base salaries.
GEOTEMPS, INC. / GEOPROS, INC. $67,995
-11.0%
GEOTEMPS, INC. / GEOPROS, INC. operates with a leaner overhead structure, impacting base wage offers.
GET MOTIVATED EVENTS $75,299
-1.4%
Confirms GET MOTIVATED EVENTS is a direct competitor vying for the exact same talent pool.
Business Services Industry $120,931
+58.3%
Pay variances are driven by organizational scale, specialized skill requirements, or geographic cost-of-living factors.
Need More Granular Data? The analysis above provides a high-level market overview. To benchmark specific job codes, adjust for real-time cost-of-living changes, or access verified HR-reported datasets, upgrade to Salary.com for Business. Precision matters when building your compensation strategy.

What Is the Cost of Living Near Lansing?

Understanding the cost of living near Lansing is key to truly evaluating a salary offer or your current compensation at GÜD Marketing.
Lansing's Cost of Living Index is approximately 83.1 (16.9% less expensive than US average; 8.0% less than MI average). State capital (Michigan State Univ. nearby), affordable housing. CATA bus. When planning your budget based on a salary from GÜD Marketing, consider these typical monthly expenses:
Expense Category Estimated Monthly Cost Key Considerations / Notes
Housing (1-BR Apt Rent) $800 - $1,200+ A significant portion of GÜD Marketing salary. Location choices impact this heavily.
Utilities (Basic) $140 - $230 Electricity, Heating, Cooling, Water etc.
Public Transportation $50 (CATA monthly pass, free for MSU) Essential for most commuters; car ownership is costly.
Groceries (Single Person) $370 - $550 Can be higher with more dining out or specialty stores.
Personal & Leisure $300 - $580+ Dining out, entertainment, shopping. Highly variable.
Healthcare (Individual) $350 - $640+ Varies significantly by plan & employer contribution.
Subtotal (Excluding Taxes) $2,010 - $3,200+ This subtotal does not include income taxes (federal, state, local), which can significantly impact your take-home pay.

Most Common Questions About GÜD Marketing

FAQ 1: What is the average salary for employees at GÜD Marketing?
The average annual total compensation for employees at GÜD Marketing is approximately $76,373. However, this is an aggregate figure, actual salaries can range significantly, typically from $67,178 to $86,562, depending on factors like job role, experience, and location.
FAQ 2: How much does GÜD Marketing pay compared to GALT CAPITAL CORPORATION?
The average annual salary at GÜD Marketing is $76,373, or an hourly wage of $37, in comparison to GALT CAPITAL CORPORATION which pays $77,780 per year or $37 per hour.
FAQ 3: How does having a professional certification impact salary for relevant roles at GÜD Marketing?
Professional certifications like PMP (for Project Managers), CPA (for Accountants), or another relevant certification for the industry can often lead to higher salaries and better job prospects at GÜD Marketing for applicable roles. Certifications demonstrate a verified level of expertise and commitment to a profession, making candidates more competitive.
FAQ 4: Does GÜD Marketing offer cost-of-living adjustments (COLA) for employees in high-cost areas like Lansing?
While some companies offer formal COLA, many, including potentially GÜD Marketing, incorporate cost of living considerations into their overall salary structure for different locations rather than as a separate, itemized adjustment. This means their base pay bands for roles in high-cost cities like New York City are generally set higher to account for these local market factors.
FAQ 5: What's the typical process for salary reviews and raises at GÜD Marketing?
Most companies, likely including GÜD Marketing, conduct formal salary reviews annually, often tied to performance evaluations. During these reviews, factors like individual performance, meeting goals, company performance, and market adjustments are typically considered for potential salary increases.