As of October 2026, the average salary for Director, Digital Marketing at Grody Ford Carlsbad in the United States is $182,543 per year, which is equivalent to an hourly rate of approximately $88. Most salaries for this position fall within the range of $163,678 to $200,544 annually.
The following compensation progression is modeled by anchoring Grody Ford Carlsbad's median pay against proprietary Retail & Wholesale career trajectories. This analysis estimates how Director, Digital Marketing earnings typically scale from entry-level to principal roles, reflecting the specific growth curves standard within the Retail & Wholesale sector.
| Level & Experience | Est. Annual Base | Est. Hourly Rate | Salary Progression |
|---|---|---|---|
| Starting Pay 0-1 Year (Entry) | $144,574 | $69.51 | Baseline |
| Early Career 1-3 Years (Junior) | $154,212 | $74.14 | +6.7% |
| Market Median 4-6 Years (Anchor) | $182,543 | $87.76 | Average |
| Seasoned 7-10 Years (Senior) | $173,489 | $83.41 | +20.0% |
| High Performance 10-14 Years (Lead) | $184,734 | $88.81 | +27.8% |
| Top Earner 15+ Years (Expert) | $208,829 | $100.40 | +44.4% |
| Benchmark Entity |
Avg. Annual Salary | Est. Hourly rate |
|---|---|---|
| Crane Chevrolet Inc Top Competitor | $196,795 | $94.61 |
| Retail & Wholesale Industry Avg. | $209,103 | $100.53 |
| Carlsbad, CA City Avg. | $216,714 | $104.19 |
| California State Avg. | $224,609 | $107.99 |
| National Average National Avg. | $203,635 | $97.90 |
View detailed salary information by job role at Grody Ford Carlsbad. This section highlights salary ranges and average pay across different job categories to help you understand potential earnings and compensation within the company.
$801,076 / year
Salary Range: $612,597 - $1,010,599
Executive
$179,749 / year
Salary Range: $166,109 - $196,115
Management
$142,697 / year
Salary Range: $134,617 - $151,248
Management
$136,482 / year
Salary Range: $118,832 - $164,728
Parts
$130,224 / year
Salary Range: $120,227 - $147,199
Web Security
$129,753 / year
Salary Range: $113,800 - $145,968
Business Development
$125,939 / year
Salary Range: $108,304 - $144,621
Sales
$125,520 / year
Salary Range: $113,655 - $139,438
Finance
$125,520 / year
Salary Range: $113,655 - $139,438
Finance
$124,579 / year
Salary Range: $113,127 - $149,588
Equipment Management
$120,264 / year
Salary Range: $104,433 - $138,067
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To succeed and maximize your earning potential as a Director, Digital Marketing at Grody Ford Carlsbad, a specific set of skills is crucial. The competencies listed below are highly valued. Explore the skills that can boost your compensation.
| Skills | Level of importance | Description |
|---|---|---|
| Digital Marketing | Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. | |
| Email Marketing | Email marketing is the act of sending a commercial message, typically to a group of people, using email. | |
| Leadership | Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results. | |
| SEM |
A scanning electron microscope (SEM) is a type of electron microscope that produces images of a sample by scanning the surface with a focused beam of electrons.
|
|
| Initiative |
Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
|
Understanding the career path for a Director, Digital Marketing can help you plan long-term professional growth. Below is a typical career progression for a Director, Digital Marketing, highlighting common next-step roles and opportunities for increased responsibility and compensation.
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