Direct Response Products Salary

As of October 2026, the average annual salary for employees at Direct Response Products in the United States is $90,438. This translates to an approximate hourly wage of $43. Salaries at Direct Response Products typically range from $79,539 to $102,270 annually, reflecting the diverse roles and experience levels within the company.

How Much Does Direct Response Products Pay for Different Roles?

Explore detailed salary information for specific jobs at Direct Response Products. Based on our data, the highest paying job is the President & Owner, with an annual salary of $408,395. The table below outlines the annual salary ranges for most popular roles within the company.
How accurate does the salary look to you?

Is Direct Response Products’s Pay Competitive? Salary Benchmarking Analysis

How does Direct Response Products's compensation stack up against the industry and its key competitors? Our salary benchmarking analysis provides a clear comparison. The chart below visualizes this comparison alongside select peer companies.
Competitor / Benchmark Avg. Salary Variance Primary Market Influence Factor & Explanation
Permian Basin Paint Horse Club $87,759
-3.0%
Reflects stabilized pricing equilibrium for commercial construction roles in this region.
All-Star Honda $89,637
-0.9%
Suggests All-Star Honda utilizes a highly similar base-plus-benefits compensation model.
Dolan Dodge Ram Fiat $90,301
-0.2%
Confirms Dolan Dodge Ram Fiat is a direct competitor vying for the exact same talent pool.
VerHage Motors $84,321
-6.8%
Typical compensation structure for smaller regional agencies like VerHage Motors.
Retail & Wholesale Industry $123,318
+36.4%
Pay variances are driven by organizational scale, specialized skill requirements, or geographic cost-of-living factors.
Need More Granular Data? The analysis above provides a high-level market overview. To benchmark specific job codes, adjust for real-time cost-of-living changes, or access verified HR-reported datasets, upgrade to Salary.com for Business. Precision matters when building your compensation strategy.

Employee Reviews: Working at Direct Response Products

Considering a career at Direct Response Products? Explore authentic employee reviews to learn about the work environment, career growth opportunities, pay transparency and benefits. These first-hand insights can help you set realistic compensation expectations and make informed career decisions.
The team is professional, and the workload is predictable. The workplace is well-organized, and expectations are clearly communicated. Leadership is approachable. The company values work-life balance and employee well-being. While not the most glamorous workplace, it offers steady hours and a predictable routine.
The company provides clear career paths, which is motivating. A great employer with a focus on employee satisfaction. The company offers good benefits, including health coverage and retirement plans. Work-life balance is respected. A standard retail job with good structure. A fantastic place to work with a great team.
Colleagues are helpful, and the workload is predictable. The company fosters a collaborative environment where teamwork is encouraged. The employee wellness programs, including gym discounts and mental health resources, are a great addition. Coworkers are cooperative, and management is fair.

Direct Response Products Overview

Website
www.drpdealers.com
Founded In
1979
Employees
<25 employees
Industry
Retail & Wholesale
Headquarter Address
789 Hammond Dr Sandy Springs Georgia GA 30328
Revenue
<$5 Million
Phone Number
+1 7707449723
Social Media
About Direct Response Products
Direct Response Products is a nationally recognized leader in new customer and used vehicle acquisition events for automotive dealers. DRP provides proven lead management solutions to help franchise and independent auto dealers deliver more vehicles with greater efficiency. Let us host your next event! Our goal is to increase your revenue by bringing in eligible buyers from your target market to p

What Benefits Does Direct Response Products Offer Beyond Salary?

A competitive compensation package is more than just a salary. Direct Response Products offers a comprehensive benefits package designed to support your health, financial future, and overall well-being. Below are the most common key benefits:
Social Security
401(K)
Disability
Healthcare
Pension
Time Off (days)
Work at Direct Response Products?
Share your experience
How Much Should You Be Earning?

Get an estimated calculation of how much you should be earning and insight into your career options.

illustration

What Is the Cost of Living Near Atlanta?

Understanding the cost of living near Atlanta is key to truly evaluating a salary offer or your current compensation at Direct Response Products.
Atlanta's Cost of Living Index is approximately 105.0 (5.0% more expensive than US average; 12.9% more than GA average). Major SE hub, housing costs above US avg, especially in desirable neighborhoods. MARTA rail/bus. When planning your budget based on a salary from Direct Response Products, consider these typical monthly expenses:
Expense Category Estimated Monthly Cost Key Considerations / Notes
Housing (1-BR Apt Rent) $1,500 - $2,300+ A significant portion of Direct Response Products salary. Location choices impact this heavily.
Utilities (Basic) $150 - $250 Electricity, Heating, Cooling, Water etc.
Public Transportation $95 (MARTA monthly pass) Essential for most commuters; car ownership is costly.
Groceries (Single Person) $420 - $620 Can be higher with more dining out or specialty stores.
Personal & Leisure $400 - $750+ Dining out, entertainment, shopping. Highly variable.
Healthcare (Individual) $380 - $700+ Varies significantly by plan & employer contribution.
Subtotal (Excluding Taxes) $2,945 - $4,625+ This subtotal does not include income taxes (federal, state, local), which can significantly impact your take-home pay.

FAQs of Direct Response Products

1. What is the estimated average total compensation at Direct Response Products?

Salary.com estimates that the average total compensation package at Direct Response Products, which can include base salary, potential bonuses, and benefits, is around $90,438 annually . Total compensation provides a more holistic view of an employee's earnings.

2. How much does Direct Response Products pay compared to Permian Basin Paint Horse Club?

The average annual salary at Direct Response Products is $90,438, or an hourly wage of $43, in comparison to Permian Basin Paint Horse Club which pays $87,759 per year or $42 per hour.

3. Do salaries differ significantly between departments at Direct Response Products?

Yes, salaries often differ between departments at Direct Response Products due to varying market demand for specific skill sets and the nature of the roles. For example, technical roles in Engineering or IT may command different salary ranges compared to roles in Marketing or Human Resources.

4. What's the typical salary progression for an employee moving from an entry-level to a senior role at Direct Response Products?

Salary progression from an entry-level to a senior role at Direct Response Products can be significant, often involving several promotions and substantial pay increases. For example, an entry-level Analyst might see their salary potentially double or more as they progress to a Senior Manager or Director position over several years, assuming strong performance and development.

5. How can I determine if a salary offer from Direct Response Products in Atlanta is fair given the local cost of living?

To determine if a salary offer from Direct Response Products in Atlanta is fair, first compare the gross salary to our data for similar roles at Direct Response Products and its competitors (see our similar company salaries section) . Then, critically, use our "Cost of Living Insights for Atlanta" to understand its purchasing power.

6. Are promotions at Direct Response Products usually accompanied by a significant salary increase?

Yes, promotions at Direct Response Products are generally accompanied by a salary increase. The amount of the increase typically reflects the greater responsibilities, skills, and scope of the new role. The percentage increase can vary widely depending on the level of promotion and the company's compensation structure.