Director, eCommerce Salary at Serra Nissan BETA

How much does a Serra Nissan Director, eCommerce make?

As of April 2025, the average annual salary for a Director, eCommerce at Serra Nissan is $169,264, which translates to approximately $81 per hour. Salaries for Director, eCommerce at Serra Nissan typically range from $148,898 to $189,653, reflecting the diverse roles within the company.

It's essential to understand that salaries can vary significantly based on factors such as geographic location, departmental budget, and individual qualifications. Key determinants include years of experience, specific skill sets, educational background, and relevant certifications. For a more tailored salary estimate, consider these variables when evaluating compensation for this role.

DISCLAIMER: The salary range presented here is an estimation that has been derived from our proprietary algorithm. It should be noted that this range does not originate from the company's factual payroll records or survey data.

Serra Nissan Overview

Website:
serranissan.com
Size:
50 - 100 Employees
Revenue:
$10M - $50M
Industry:
Retail & Wholesale

Serra Nissan is your source for new Nissans and used cars in Birmingham, AL. Browse our full inventory online and then come down for a test drive.

See similar companies related to Serra Nissan

What Skills Does a person Need at Serra Nissan?

At Serra Nissan, specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

  1. Merchandising: In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase. In the profession of merchandising you are either employed by the store in which you work, or by an independent distributor. As a professional merchandiser, in a retail setting, you will not only know your products(I.e. coffee, juice, soda, etc.) but you will gauge other “vendors” like products as you tend to your job. Working with the store and other merchandisers, shelf space is often given or taken as need be in some locations(for some young merchandisers this is known as “war”) In retail commerce, visual display merchandising means merchandise sales using product design, selection, packaging, pricing, and display that stimulates consumers to spend more. This includes disciplines and discounting, physical presentation of products and displays, and the decisions about which products should be presented to which customers at what time.
  2. Digital Marketing: Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient. Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, Display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.
  3. Initiative: Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
  4. Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
  5. Planning: An act or process of making or carrying out plans. Establishment of goals, policies, and procedures for a social or economic unit city planning business planning.

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Check more jobs information at Serra Nissan

Job Title Average Serra Nissan Salary Hourly Rate
2 Manager, Operations $97,416 $47
3 Manager, Payroll & Human Resources $99,274 $48
4 Sale Representative $85,611 $41
5 Sales $52,315 $25
6 Sales & Leasing Professional $28,403 $14
7 Sales & Leasing Specialist $61,320 $29
8 Sales Manager, Car $111,292 $54
9 Sales Professional $85,611 $41
10 Sales Professional & Consultant $65,116 $31
11 Appointment Coordinator $34,426 $17
12 Business Development Manager $114,663 $55
13 Business Development Representative $70,010 $34

Hourly Pay at Serra Nissan

The average hourly pay at Serra Nissan for a Director, eCommerce is $81 per hour. The location, department, and job description all have an impact on the typical compensation for Serra Nissan positions. The pay range and total remuneration for the job title are shown in the table below. Serra Nissan may pay a varying wage for a given position based on experience, talents, and education.
How accurate does $169,264 look to you?

FAQ about Salary and Jobs at Serra Nissan

1. How much does Serra Nissan pay per hour?
The average hourly pay is $81. The salary for each employee depends on several factors, including the level of experience, work performance, certifications and skills.
2. What is the highest salary at Serra Nissan?
According to the data, the highest approximate salary is about $189,653 per year. Salaries are usually determined by comparing other employees’ salaries in similar positions in the same region and industry.
3. What is the lowest pay at Serra Nissan?
According to the data, the lowest estimated salary is about $148,898 per year. Pay levels are mainly influenced by market forces, supply and demand, and social structures.
4. What steps can an employee take to increase their salary?
There are various ways to increase the wage. Level of education: An employee may receive a higher salary and get a promotion if they obtain advanced degrees. Experience in management: an employee with supervisory experience can increase the likelihood to earn more.