Responsible for creating and administering content on all social media platforms to grow an audience and build brand awareness.
Designs and drives high-quality social media content and campaigns that consistently align with established strategies and branding. Conducts market research to identify social media best practices, trends, and insights. Builds and executes a social media strategy through competitor research, platform determination, benchmarking, messaging, and audience identification. Tracks and analyzes metrics to gain insight on traffic, demographics, and effectiveness.
Job Title | Job Description | |
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1 | Creative/Design Manager | The Creative/Design Manager identifies target audience and analyzes media efficiency, ensure median design works appropriately. Designs, plans, and directs the development and distribution of informational material across different types of media. Being a Creative/Design Manager may require a bachelor's degree. May assist in media plan implementation, apprises and modifies median design. In addition, Creative/Design Manager typically reports to a head of a unit/department. The Creative/Design Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. Working as a Creative/Design Manager typically requires 3+ years of managerial experience. |
2 | Trainer II | The Trainer II monitors the effectiveness of training on employees using individual or group performance results. Delivers company training programs and workshops to employees and managers. Being a Trainer II contributes to new training program design and existing program enhancements. Collects feedback on sessions from attendees to use for future improvements to content and presentation. In addition, Trainer II develops and creates lesson plans and training aids. May specialize in a particular subject, training program, or function of the company. Training programs may typically include topics such as supervisory/management training, work skills training, team building, and communications. Requires a bachelor's degree. Typically reports to a manager. Being a Trainer II gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. Working as a Trainer II typically requires 2 to 4 years of related experience. |
3 | Social Media Marketing Channel Analyst II | The Social Media Marketing Channel Analyst II analyzes social media data to identify patterns and trends. Collects and analyzes data related to social media marketing campaigns. Being a Social Media Marketing Channel Analyst II identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. In addition, Social Media Marketing Channel Analyst II creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders. Requires a bachelor's degree. Typically reports to a manager. Being a Social Media Marketing Channel Analyst II occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Working as a Social Media Marketing Channel Analyst II typically requires 2-4 years of related experience. |
4 | Social Media Marketing Channel Analyst III | The Social Media Marketing Channel Analyst III analyzes social media data to identify patterns and trends. Collects and analyzes data related to social media marketing campaigns. Being a Social Media Marketing Channel Analyst III identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. In addition, Social Media Marketing Channel Analyst III creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders. Requires a bachelor's degree. Typically reports to a manager. Being a Social Media Marketing Channel Analyst III work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. Working as a Social Media Marketing Channel Analyst III typically requires 4-7 years of related experience. |
5 | Curriculum Developer II | The Curriculum Developer II conducts skill assessments and collects input to identify training or development needs, goals, gaps, and requirements. Designs and develops training programs, curriculum, methods, and materials for various audiences, including employees, managers, customers, or other learners. Being a Curriculum Developer II develops curricula supporting defined competency models or skill frameworks. Consults with subject matter experts to define learning objectives and to design appropriate course content and training curriculum. In addition, Curriculum Developer II writes and edits outlines, syllabus, lecture notes, and materials for in-person or online courses and self-study programs. Evaluates the software or collaboration tools to be selected for training. Establishes metrics to use to evaluate training effectiveness. May collaborate with vendors that provide training materials or conduct training. May coach trainers. Requires a bachelor's degree. Typically reports to a manager. Being a Curriculum Developer II occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Working as a Curriculum Developer II typically requires 2 -4 years of related experience. |
Skills | Proficiency Level |
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Innovation | Level 2 |
Initiative | Level 3 |
Consulting | Level 3 |