Responsible for creating and administering content on all social media platforms to grow an audience and build brand awareness.
Designs and drives high-quality social media content and campaigns that consistently align with established strategies and branding. Conducts market research to identify social media best practices, trends, and insights. Builds and executes a social media strategy through competitor research, platform determination, benchmarking, messaging, and audience identification. Tracks and analyzes metrics to gain insight on traffic, demographics, and effectiveness.
| Job Title | Job Description | |
|---|---|---|
| 1 | Creative/Design Manager | The Creative/Design Manager identifies target audience and analyzes media efficiency, ensure median design works appropriately. Designs, plans, and directs the development and distribution of informational material across different types of media. Being a Creative/Design Manager may require a bachelor's degree. May assist in media plan implementation, apprises and modifies median design. In addition, Creative/Design Manager typically reports to a head of a unit/department. The Creative/Design Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. Working as a Creative/Design Manager typically requires 3+ years of managerial experience. |
| 2 | Marketing Generalist I | The Marketing Generalist I collects and monitors various marketing metrics to track the performance of marketing initiatives and summarizes insights to inform management. Analyzes and interprets marketing data to support an organization's marketing strategy. Being a Marketing Generalist I assists with the development of marketing materials, campaigns, and promotions. Utilizes research and analysis to define market segments and assists with developing targeted messaging. In addition, Marketing Generalist I collaborates with various stakeholders to ensure product design, marketing strategy, and organizational goals are aligned. Maintains knowledge of competitor strategies, industry trends, and consumer preferences to identify marketing opportunities or strategy improvements. May develop or lead consumer surveys to improve and refine the understanding of consumer behavior or preferences. Requires a bachelor's degree. Typically reports to a manager. Being a Marketing Generalist I work is closely managed. Works on projects/matters of limited complexity in a support role. Working as a Marketing Generalist I typically requires 0-2 years of related experience. |
| 3 | Trainer II | The Trainer II monitors the effectiveness of training on employees using individual or group performance results. Delivers company training programs and workshops to employees and managers. Being a Trainer II contributes to new training program design and existing program enhancements. Collects feedback on sessions from attendees to use for future improvements to content and presentation. In addition, Trainer II develops and creates lesson plans and training aids. May specialize in a particular subject, training program, or function of the company. Training programs may typically include topics such as supervisory/management training, work skills training, team building, and communications. Requires a bachelor's degree. Typically reports to a manager. Being a Trainer II gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. Working as a Trainer II typically requires 2 to 4 years of related experience. |
| 4 | Social Media Marketing Channel Analyst II | The Social Media Marketing Channel Analyst II analyzes social media data to identify patterns and trends. Collects and analyzes data related to social media marketing campaigns. Being a Social Media Marketing Channel Analyst II identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. In addition, Social Media Marketing Channel Analyst II creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders. Requires a bachelor's degree. Typically reports to a manager. Being a Social Media Marketing Channel Analyst II occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Working as a Social Media Marketing Channel Analyst II typically requires 2-4 years of related experience. |
| 5 | Marketing Generalist II | The Marketing Generalist II collects and monitors various marketing metrics to track the performance of marketing initiatives and summarizes insights to inform management. Analyzes and interprets marketing data to support an organization's marketing strategy. Being a Marketing Generalist II assists with the development of marketing materials, campaigns, and promotions. Utilizes research and analysis to define market segments and assists with developing targeted messaging. In addition, Marketing Generalist II collaborates with various stakeholders to ensure product design, marketing strategy, and organizational goals are aligned. Maintains knowledge of competitor strategies, industry trends, and consumer preferences to identify marketing opportunities or strategy improvements. May develop or lead consumer surveys to improve and refine the understanding of consumer behavior or preferences. Requires a bachelor's degree. Typically reports to a manager. Being a Marketing Generalist II occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Working as a Marketing Generalist II typically requires 2-4 years of related experience. |
| Skills | Proficiency Level |
|---|---|
| Innovation | Level 2 |
| Initiative | Level 3 |
| Consulting | Level 3 |