Also referred to as: Consumer Insights Manager
Requirements and Responsibilities

Customer Insights Manager plans and manages customer/consumer market research projects and data analysis. Analyzes results to provide insights to support product development, category management and sales initiatives. Being a Customer Insights Manager utilizes a variety of methods including focus groups, surveys, competitor and industry research to produce useful customer insight data and make recommendations to stakeholders. Requires a bachelor's degree. Additionally, Customer Insights Manager typically reports to a director. The Customer Insights Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Customer Insights Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.

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