Skills & Competencies for Customer Insights Manager

Customer Insights Manager job profile

JOB SUMMARY for Customer Insights Manager

Manages customer/consumer insight development, market research projects, and data analysis.

JOB RESPONSIBILITIES for Customer Insights Manager

Synthesizes the results of the projects into a deep understanding of customers and the market, and uses that knowledge to support product development, category management, and marketing initiatives. Utilizes various methods including focus groups, surveys, competitor and industry research, to produce useful customer insight data and make recommendations to stakeholders.

Customer Insights Manager SALARY RANGE

BASE 50%
$135,156
TOTAL 50%
$148,980
Job Level
M02
Job Code
SM15000470
Education/Degree
Bachelor's Degree
Reports To
Director

Customer Insights Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Customer Insights Manager skill and competencie below to view definitions.

13 general skills or competencies (Job family competencies) for Customer Insights Manager

1 Job Family Competencies – Data Analytics
Proficiency Level -3
Skill definition-Applying techniques and processes in examining and evaluating raw data to derive conclusions to support business decision-making.
Level 1 Behaviors
(General Familiarity)
Discusses the models and roles of business data analytics.
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Level 2 Behaviors
(Light Experience)
Collects data from sources to provide data analysis and insights.
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Level 3 Behaviors
(Moderate Experience)
Partners with internal and data engineering teams to fully optimize acquisition data sources.
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Level 4 Behaviors
(Extensive Experience)
Enhances data collection procedures to build analytic systems.
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Level 5 Behaviors
(Mastery)
Develops robust analytics requirements to define algorithms and data sources for stakeholders.
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2 Job Family Competencies – Customer Analytics
Proficiency Level -4
Skill definition-Identifying and forecasting customer behavior and insights to increase customer acquisition, retention, and buyer engagement.
Level 1 Behaviors
(General Familiarity)
Describes the importance of customer analytics in driving customer-focused growth plans.
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Level 2 Behaviors
(Light Experience)
Collects feedback from customers to enhance future analytics processes.
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Level 3 Behaviors
(Moderate Experience)
Executes customer analytics to maximize customer count, coverage, and performance.
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Level 4 Behaviors
(Extensive Experience)
Facilitates training on the new tools and methodologies used to enhance the customer analytics process.
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Level 5 Behaviors
(Mastery)
Champions new engagement tools in customer analytics to forecast and segment customer behavior and insights.
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3 Customer Insights Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Customer Insights Manager
Proficiency Level - 4
5 Competency for - Customer Insights Manager
Proficiency Level - 5

8 soft skills or competencies (core competencies) for Customer Insights Manager

1 Core Competencies – Business Statistics
Proficiency Level -4
Skill definition-Gathering, outlining, evaluating, and interpreting data to develop and implement informed, tactical business decisions in the face of uncertainty.
Level 1 Behaviors
(General Familiarity)
Cites the two types of business statistics and describes their respective usage.
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Level 2 Behaviors
(Light Experience)
Compiles business metrics and statistics used in strategic planning, forecasting, and modeling.
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Level 3 Behaviors
(Moderate Experience)
Creates and maintains statistical analysis on computers with specialized software.
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Level 4 Behaviors
(Extensive Experience)
Discusses results with stakeholders who may not have the same level of understanding of statistics.
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Level 5 Behaviors
(Mastery)
Designs analytical tools like statistic and financial modeling to generate business insights.
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2 Core Competencies – Planning and Organizing
Proficiency Level -4
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Compiles a list of all the traits of effective planning to help finish the assigned tasks.
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Level 2 Behaviors
(Light Experience)
Classifies assigned tasks based on the level of importance to ensure organized workload completion.
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Level 3 Behaviors
(Moderate Experience)
Defines and translates objectives into specific plans to ensure understanding of organizational goals.
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Level 4 Behaviors
(Extensive Experience)
Delivers training sessions to foster and maximize solid planning and organization capabilities.
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Level 5 Behaviors
(Mastery)
Champions the adoption of business intelligence systems to achieve planning and organization goals.
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3 Customer Insights Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Customer Insights Manager
Proficiency Level - 4
5 Competency for - Customer Insights Manager
Proficiency Level - 5

Summary of Customer Insights Manager skills and competencies

There are 0 hard skills for Customer Insights Manager.
13 general skills for Customer Insights Manager, Data Analytics, Customer Analytics, Customer Segmentation, etc.
8 soft skills for Customer Insights Manager, Business Statistics, Planning and Organizing, Project Management, etc.
While the list totals 21 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Customer Insights Manager, he or she needs to be skilled in Business Statistics, be skilled in Planning and Organizing, and be skilled in Project Management.

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