Skills & Competencies for Marketing Analyst II

Marketing Analyst II job profile

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JOB SUMMARY for Marketing Analyst II

Supports and uses professional knowledge in promoting production and marketing activities for an assigned region or product.

JOB RESPONSIBILITIES for Marketing Analyst II

Creates marketing materials, plans and performs marketing activities for an assigned region and product. Analyzes market data to monitor performance of the marketing activities and plans. Attends marketing events, assists and supports the company's product promotion.

Marketing Analyst II SALARY RANGE

BASE 50%
$73,022
TOTAL 50%
$75,876
Job Level
P02
Job Code
SM15000455
Education/Degree
Bachelor's Degree
Reports To
Manager

Marketing Analyst II Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Marketing Analyst II skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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14 general skills or competencies (Job family competencies) for Marketing Analyst II

1 Job Family Competencies – Advertising
Proficiency Level -2
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Explains basic advertising principles and methodologies for making meaningful sales.
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Level 2 Behaviors
(Light Experience)
Conducts basic media research to support future advertising activities.
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Level 3 Behaviors
(Moderate Experience)
Implements a customized advertising solutions to meet business objectives.
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Level 4 Behaviors
(Extensive Experience)
Oversees various facets of advertising activities for numerous markets across all business territory.
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Level 5 Behaviors
(Mastery)
Monitors advertising effectiveness to forecast competition in the market.
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2 Job Family Competencies – Brand Management
Proficiency Level -2
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Follows brand management techniques and procedures to increase value in brand perception.
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Level 2 Behaviors
(Light Experience)
Supports the development and execution of brand management guidelines.
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Level 3 Behaviors
(Moderate Experience)
Prepares detailed calendar for brand content planning and management.
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Level 4 Behaviors
(Extensive Experience)
Facilitates ongoing training to support and drive operations and brand culture.
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Level 5 Behaviors
(Mastery)
Establishes principles of brand management to create strong impression.
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3 Marketing Analyst II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Analyst II
Proficiency Level - 4
5 Competency for - Marketing Analyst II
Proficiency Level - 5

9 soft skills or competencies (core competencies) for Marketing Analyst II

1 Core Competencies – Business Acumen
Proficiency Level -2
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Explains our key business strategies and priorities.
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Level 2 Behaviors
(Light Experience)
Reports and communicates market and competitor status regularly to the management team.
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Level 3 Behaviors
(Moderate Experience)
Implements effective marketing strategies that achieve improved business outcomes.
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Level 4 Behaviors
(Extensive Experience)
Optimizes business processes based on deep insight into various business unit functions.
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Level 5 Behaviors
(Mastery)
Evaluates industry and market trends to identify new business opportunities.
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2 Core Competencies – Business Markets
Proficiency Level -2
Skill definition-Applying the knowledge of existing and planned markets, and market-related initiatives to help bring the most success to our business.
Level 1 Behaviors
(General Familiarity)
Explains the concept of e-marketplace and its relevance to our business.
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Level 2 Behaviors
(Light Experience)
Illustrates the differences between the business market and the service market.
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Level 3 Behaviors
(Moderate Experience)
Leads discussion on the interrelationships of existing, planned, or potential markets.
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Level 4 Behaviors
(Extensive Experience)
Provides insights into key markets, market dynamics, and relevant strategies.
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Level 5 Behaviors
(Mastery)
Monitors global and regional market trends, directions, experiences, and key players.
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3 Marketing Analyst II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Analyst II
Proficiency Level - 4
5 Competency for - Marketing Analyst II
Proficiency Level - 5

Summary of Marketing Analyst II skills and competencies

There are 0 hard skills for Marketing Analyst II.
14 general skills for Marketing Analyst II, Advertising, Brand Management, Digital Marketing, etc.
9 soft skills for Marketing Analyst II, Business Acumen, Business Markets, Innovation, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Analyst II, he or she needs to be proficient in Business Acumen, be proficient in Business Markets, and be proficient in Innovation.

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