14 general skills or competencies (Job family competencies) for Marketing Analyst II
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Describes methods in creating cost-effective advertisements to reach target audiences.
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Level 2 Behaviors
(Light Experience)
Assists in creating and preparing advertising campaigns to increase brand awareness.
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Level 3 Behaviors
(Moderate Experience)
Executes different practices used in affiliate marketing and advertising to ensure optimal business growth.
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Level 4 Behaviors
(Extensive Experience)
Expands and analyzes complex advertising activities to achieve desired results.
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Level 5 Behaviors
(Mastery)
Establishes annual marketing and advertising programs to build brand reputation.
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Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Discusses the fundamental elements of brand marketing.
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Level 2 Behaviors
(Light Experience)
Conducts research and analysis to identify brand positioning.
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Level 3 Behaviors
(Moderate Experience)
Collaborates with brand management to improve and bring awareness to a wider value and reputation.
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Level 4 Behaviors
(Extensive Experience)
Creates measurements and parameters to evaluate performance of brand marketing vs competitors.
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Level 5 Behaviors
(Mastery)
Conceptualizes and oversees the creation of brand management initiatives.
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9 soft skills or competencies (core competencies) for Marketing Analyst II
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes the market conditions that impact the business.
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Level 2 Behaviors
(Light Experience)
Collects and compiles competitor information for competitive analysis.
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Level 3 Behaviors
(Moderate Experience)
Communicates financial insights that positively influence the business plan development process.
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Level 4 Behaviors
(Extensive Experience)
Coordinates technical and business teams to solve complex and diverse customer problems.
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Level 5 Behaviors
(Mastery)
Champions organizational change and digital transformation to drive higher business performance.
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Skill definition-Applying the knowledge of existing and planned markets, and market-related initiatives to help bring the most success to our business.
Level 1 Behaviors
(General Familiarity)
Defines market segments relevant to own function, unit, or region.
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Level 2 Behaviors
(Light Experience)
Discusses strategies related to key operating issues and key players within the market.
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Level 3 Behaviors
(Moderate Experience)
Evaluates market data sources and key indicators.
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Level 4 Behaviors
(Extensive Experience)
Establishes long-term professional relationships between buyers and sellers.
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Level 5 Behaviors
(Mastery)
Communicates interactions of the business enterprise and economic environment.
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Summary of Marketing Analyst II skills and competencies
There are 0 hard skills for Marketing Analyst II.
14 general skills for Marketing Analyst II, Advertising, Brand Management, Digital Marketing, etc.
9 soft skills for Marketing Analyst II, Business Acumen, Business Markets, Innovation, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Analyst II, he or she needs to be proficient in Business Acumen, be proficient in Business Markets, and be proficient in Innovation.