Also referred to as: Social Media Content and Marketing Strategy Manager, Social Media Manager, Social Media Marketing Manager
Requirements and Responsibilities

Social Media Communications Manager manages a team of specialists that create social media content and campaigns. Ensures work is consistently aligned with established strategies and branding. Being a Social Media Communications Manager analyzes social media data and uses it to improve content and campaigns. Identifies opportunities to grow the audience and improve brand awareness. Additionally, Social Media Communications Manager performs research on current benchmark trends and audience preferences. Stays up to date with current technologies and trends in social media, design tools, and applications. Requires a bachelor's degree. Typically reports to a director. The Social Media Communications Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Social Media Communications Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.

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