Chief Academic Officer - Healthcare oversees the residency program within the healthcare organization affiliated with a university. Evaluates and coordinates the academic performance of the residents in the program to ensure they are in line with the strategic goals of the medical school. Being a Chief Academic Officer - Healthcare requires a MD. Requires State License to Practice Medicine. Additionally, Chief Academic Officer - Healthcare typically reports to Chief Executive Officer (CEO). The Chief Academic Officer - Healthcare manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. (Copyright 2024 Salary.com)
Title: Chief Marketing Officer
Type: Full Time
About SCAN
SCAN Group is a not-for-profit organization dedicated to tackling the most pressing issues facing older adults in the United States. SCAN Group is the sole corporate member of SCAN Health Plan, one of the nation’s leading not-for-profit Medicare Advantage plans, serving more than 270,000 members in California, Arizona, and Nevada. SCAN has been a mission-driven organization dedicated to keeping seniors healthy and independent for more than 40 years and is known throughout the healthcare industry and nationally as a leading expert in senior healthcare. SCAN employees are a group of talented, passionate professionals who are committed to supporting older adults on their aging journey, while also innovating healthcare for seniors everywhere. Employees are provided in-depth training and access to state-of-the-art tools necessary to do their jobs, as well as development and growth opportunities. SCAN takes great pride in recognizing our team members as experts in their fields and rewarding them for their efforts. If you are interested in becoming part of an organization that is innovating senior healthcare visit www.thescangroup.org, www.scanhealthplan.com, or follow us on LinkedIn, Facebook, and Twitter.
The Job
The Chief Marketing Officer’s primary responsibility is to generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising, public relations and building a stellar customer experience. This position is also responsible for providing overall coordination and executive direction to all SCAN corporate and health plan marketing strategies, efforts and programs, ensuring that the organization’s product/service mix is appropriately responsive to changing market demands and is promoted with maximum market penetration and impact.
You Will
Develops and maintains the annual budget for the marketing function and related activities. Provides effective stewardship through the overall management of resources, the ongoing review of budget variances, and the implementation of responsive action.
Provides consultative expertise and assistance to the Chief Executive Officer and the executive team in the development of the organization’s strategic direction, plans and initiatives.
Provides regular and/or special reports to the Board of Directors as requested and otherwise assists the Chief Executive Officer communicate and support the organization’s marketing strategies, plans and initiatives.
Participates in civic events and/or other outside activities consistent with the organization’s social interests and supportive of the SCAN mission.
Demonstrates the SCAN organizational values of Passion, Integrity, Respect, and Responsibility in performing all responsibilities and in all interactions with stakeholders.
Supports the efforts of other members of the organization’s executive team and performs other duties and responsibilities that may be assigned from time to time by the Chief Executive Officer.
Actively support the achievement of SCAN’s Mission, Vision, Values and Goals.
Other duties as assigned.
Your Qualifications
10-15 years marketing director or executive level experience with a progressive, consumer-oriented business.
Preference will be given to those with previous experience and expertise in aging, mature markets, and/or services for seniors. Previous senior HMO background also desirable, but not required.
Strong marketing/advertising orientation with an in-depth understanding of marketing research, advertising, graphic design, and product development.
Demonstrated expertise in brand development and programming.
Excellent interpersonal skills, including excellent written and verbal skills, communication skills and presentation skills.
What's in it for you
An opportunity to become part of a team that makes a difference to our members and our community every day!
We're always looking for talented people to join our team! Qualified applicants are encouraged to apply now!
At SCAN we believe that it is our business to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects our community through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more.
SCAN is proud to be an Equal Employment Opportunity and Affirmative Action workplace. Individuals seeking employment will receive consideration for employment without regard to race, color, national origin, religion, age, sex (including pregnancy, childbirth or related medical conditions), sexual orientation, gender perception or identity, age, marital status, disability, protected veteran status or any other status protected by law. A background check is required. #LI-LC1
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