Customer Insights Manager manages customer/consumer insight development, market research projects, and data analysis. Synthesizes the results of the projects into a deep understanding of customers and the market, and uses that knowledge to support product development, category management, and marketing initiatives. Being a Customer Insights Manager utilizes various methods including focus groups, surveys, competitor and industry research, to produce useful customer insight data and make recommendations to stakeholders. Requires a bachelor's degree. Additionally, Customer Insights Manager typically reports to a director. The Customer Insights Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Customer Insights Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Are your analytical and data modelling skills in point? Can you identify, build, and apply data models to support marketing insights? Would you like an exciting job with plenty of opportunity to grow? Then you might be the Senior Data Insights Consultant we are looking for!
As our new Lead Data Insights Consultant, you will join our growing Business Insights team. Here, you will provide your data skills and business knowledge to support our clients in making data-driven decisions to improve their digital communication. This entails designing and specifying data solutions and data integrations for various campaign platforms. More specifically, your tasks will include:
You will join a team of hands-on Data Analysts, Data Scientists, Consultants, and Data Engineers who are passionate about bringing value and knowledge from data. We are all about unlocking insights from data through analytics and making that insight applicable in 1:1 data-driven communication and CRM. Your work will always be firmly anchored in data in a cross-disciplinary setting, collaborating closely with highly enthusiastic experts.
As a person, you are outgoing and love being part of interdisciplinary projects and solutions. You are eager to learn and quick to understand the complexity of high-tech dialogues and solutions.
Furthermore, you have the drive, enthusiasm and technical skills to take lead when facing the client in data and insights related matters. Through this, you strive to help and inspire the client to grow their business by combining data insights, performance analytics, and data engineering. It’s an advantage, if
you have agency experience and marketing domain knowledge, but it’s not a requirement. In addition, you have:
VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55 nationalities.
We are part of the global VML network that encompasses more than 30,000 employees across 150 offices in 60 markets, each contributing to a culture that values connection, belonging, and the power of differences.
0 Customer Insights Manager jobs found in Utica, NY area