Digital Marketing Analyst supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Analyst collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Analyst work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Digital Marketing Analyst typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
- Day 1 - Onsite, Alabama
- 7 years' experience as an advanced Business Analyst.
- Experience in facilitating product owners in gathering requirement and possess excellent writing skills to capture and document detailed requirements
Responsibilities includes closely with product owners, QA, operations, engineering, business analysts and many other cross-functional partners. Liaise with internal and external customers, and development teams to build products. Elicit requirements and critically evaluate information gathered from multiple sources. Decompose high-level information into details, abstract up from low-level information, and distinguish user requests from underlying true needs. Collaborate with developers and subject matter experts to establish the technical vision and analyze trade-offs between usability and performance needs. Develop requirements specifications according to standard templates using natural language. Track progress and review project tasks to make certain deadlines are met. Deliver requirements documents, document use case, work flows, UI, write test cases and other deliverables as assigned
Excellent verbal and written communication skills, and the ability to interact professionally with a diverse group, executives, managers, and subject matter experts. Strong analytical and product management skills, including a thorough understanding of how to interpret customer business needs and translate them into application and operational requirements. Ability to develop and negotiate win/win solutions to project issues. Must be able to work independently on all assigned tasks. Proficiency with MS Office (including Word, Excel, Outlook, PowerPoint, Access) and Visio. Fully utilizing Microsoft Team Foundation Server (TFS) to track requirements, work items, bugs, deliverables and builds