Digital Marketing Analyst supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Analyst collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Analyst work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Digital Marketing Analyst typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
May include: · Develop, copy, manage development and results of social media content through various social media platforms. · Manage content and strategy for Sales Enablement and Marketing Automation system (Hubspot) · Train employees how to use the app, implementing & maintaining content, and determining any changes needed to be made in the way we use the app based on analytics · Establish deadlines and coordinating internal and external resources required to meet those deadlines · Manage end-to-end assigned digital projects · Identify opportunities to use technology to enhance digital communications · Gather, analyze, and interpret a wide variety of digital media performance data and KPIs to identify trends, root causes, and indicted actions · Provide recommendations for all digital platforms · Demonstrated willingness to keep up with current trends and developments in digital marketing · Develop new ideas and sell these projects to executive team · Provide support to internal and external end users · Provide Marketing and IT analytical reports to continue improvements · Assist with other projects as assigned Salary Range: $55,070.00 - $66,675.00 • The Company offers a comprehensive benefits package. Benefits for employees include healthcare and dental insurance, life and long-term disability insurance, 401K and different types of paid time off. The Company provides equal employment opportunity to all employees and applicants regardless of a person’s race, color, religion (including religious dress or grooming practices), creed, national origin (including language use restrictions), citizenship, uniform service member or veteran status, ancestry, disability, physical or mental disability (including HIV/AIDS), medical condition (including cancer and genetic characteristics), genetic information, request for protected leave, marital status, sex, pregnancy, age (over 40), sexual orientation, gender, gender identity or expression, political affiliation, or any other characteristic protected by law. The Company will comply with all federal and state regulations and statutes pertaining to individuals with disabilities. |
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