Digital Optimization Analyst jobs in the United States

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Digital Optimization
  • capgemini
  • Chicago, IL FULL_TIME
  • JOB DESCRIPTION

    • The Digital Optimization Senior Manager will lead a will a team of analytics and optimization testing professionals.
    • The team plays a key role in maintaining a portfolio of optimization client engagements, and will contribute to wider Capgemini initiatives.
    • This role involves defining digital measurement strategies for clients, implementing digital analytics platforms, interpreting data through clear/actionable analysis and reporting, designing and implementing test experiences, and guiding clients on personalization.
    • In order to be successful, you will be an analytics leader with a track record of managing, mentoring, and inspiring a team, as they deliver exciting, high-impact, cross platform insights.
    • Manage a team of analytics and insights professionals to deliver analytics implementation and CRO strategies for digital product experiences.
    • Use passion for data/analytics and thought leadership to develop innovative ways of improving site performance.
    • Empower a growth mindset and inspire a culture of continuous learning.
    • Ability to capture tracking needs for digital experiences, translate into tracking solutions, then work with development resources to implement tracking.
    • Produce compelling data visualizations that are easily understood by key executive stakeholders; provide actionable analysis on site experiences - and story-tell those findings at an executive-facing level.
    • Lead AB testing initiatives: planning tests, maintaining test queues, collecting assets, deploying, and actioning on results.
    • Interface and collaborate with many teams - so strong communication skills is a must.

    About The Role

    Our Client is looking for a practice-lead to manage optimization/personalization engagements and help us grow those services within our Digital Marketing practice (strategy focused, non-technical role).

    The ideal candidate is both analytical and creative, having a fascination with how customers engage with websites, and the knowhow to improve those experiences.

    The individual will need to have the ability to design and implement digital analytics, leverage the resulting data to understand customer behavior, and use those insights to inform the testing and personalization experiences that they manage.

    We are looking for a collaborative leader that can roll up their sleeves to both execute optimization campaigns and consult with clients on best practices.

    Responsibilities

    • Ability to capture tracking needs for digital experiences, translate into tracking solutions, then work with development resources to implement tracking.
    • Produce compelling data visualizations that are easily understood by key executive stakeholders; provide actionable analysis on site experiences.
    • Lead multivariate testing initiatives: planning tests, maintaining test queues, collecting assets, deploying, and actioning on results. Mature these programs to deeper levels of personalization.
    • Foster data driven and optimization focused cultures within client teams, driving thought leadership and helping organizations evolve their digital programs.
    • Build strong relationships, establishing clear lines of communication with clients, partners, and internal staff members.

    Requirements

    • 5 to 10 years working directly with digital analytics tools like Adobe Analytics or Google Analytics.
    • Demonstratable experience leveraging testing tools like Kibo (Monetate), Adobe Target, Optimizely, etc.
    • Demonstrable experience in tag mgmt.; capable of adding new analytics and marketing tags through platforms like Tealium and Google Tag Manger.
    • Exceptional project management capability from planning to delivery and continued growth.
    • Knowledge of ecommerce strategies and possesses a tactical digital acumen to help inform recommendations



  • 15 Days Ago

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Digital PR Analyst
  • Go Fish Digital
  • Raleigh, NC FULL_TIME
  • Do you love a good story? How about a good pitch? Does earned media coverage give you all the feels? If you answered yes to any of these questions, then please, keep reading. We need a Digital PR Anal...
  • 1 Month Ago

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Digital Marketing Optimization Specialist
  • Southern Utah University
  • Cedar, UT PART_TIME
  • Job Description: This position supports the Graduate & Online department's lead generation and growth objectives by strategically optimizing our digital marketing resources and campaigns, both paid an...
  • 12 Days Ago

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Digital Optimization Strategist
  • Global Placement Firm
  • Agoura Hills, CA FULL_TIME
  • " Excellent company looking to add a Digital Optimization Strategist in which they will sponsor to their team! This company was founded in 1999 to deliver exceptional online customer experiences and o...
  • 17 Days Ago

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Sr. Director, Digital Optimization
  • coachone.valhalla.stage
  • New York, NY FULL_TIME
  • Explore the possibilities across our global house of brands. Defined by inclusivity rather than exclusivity, Tapestry embraces the exploration of individuality and invests in helping you grow personal...
  • 5 Days Ago

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Senior Digital Account Planner/Analyst
  • SS Digital Media
  • Troy, MI FULL_TIME
  • Senior Digital Account Planner/Analyst SSDM Digital Marketing · Troy, MI $85K/yr - $95K/yr Hybrid (4 days in office, 1 day WFH) Full-time Mid-Senior level 1 - 25 employees · Digital Marketing Services...
  • 25 Days Ago

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Security Analyst 2 - TS/SCI w/Poly
  • General Dynamics Information Technology
  • Chantilly, VA
  • Security Analyst Apply your expertise to advance the mission and optimize our business strategy as a Security Officer As...
  • 5/20/2024 12:00:00 AM

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AWS Data Engineer - REMOTE
  • Perficient
  • Fairfax, VA
  • Job Description We currently have a career opportunity for an Lead AWS Data Engineer. While our headquarters location is...
  • 5/19/2024 12:00:00 AM

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Systems Integrator
  • Arcfield
  • Mc Lean, VA
  • Overview: Arcfield is a leading provider of full lifecycle, mission-focused systems engineering and integration capabili...
  • 5/19/2024 12:00:00 AM

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Ground Enterprise Directorate - General Engineer - Senior Level
  • National Reconnaissance Office (NRO)
  • Chantilly, VA
  • WE ARE THE NRO For sixty years, the NRO has developed, acquired, launched and operated the satellites that are the found...
  • 5/18/2024 12:00:00 AM

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Ground Enterprise Directorate - General Engineer - Mid Level
  • National Reconnaissance Office (NRO)
  • Chantilly, VA
  • WE ARE THE NRO For sixty years, the NRO has developed, acquired, launched and operated the satellites that are the found...
  • 5/18/2024 12:00:00 AM

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SENIOR ORACLE DBA
  • NorthHill Technology
  • Sterling, VA
  • NorthHill Technology Resources has a need for a Senior Oracle Database Administrator to support a Federal Program in eit...
  • 5/18/2024 12:00:00 AM

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Business Analyst
  • Cherry Bekaert
  • Vienna, VA
  • **Description** The person in this role also proactively helps business users identify opportunities for business proces...
  • 5/18/2024 12:00:00 AM

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Cloud Developer
  • Leidos
  • Chantilly, VA
  • Description Cloud Developer Are you looking for an opportunity to make an impact? At Leidos, we deliver innovative solut...
  • 5/16/2024 12:00:00 AM

Income Estimation for Digital Optimization Analyst jobs
$63,900 to $78,067