eCommerce Marketing Analyst is responsible for daily and routine activities to maintain e-commerce websites and to support the vision and strategy for achieving corporate sales and conversion goals. Coordinates digital assets and performs quality checks to maintain accurate product data. Being an eCommerce Marketing Analyst uses marketing platforms to create and implement email campaigns for promotions and customer engagement. Tests new tools, technologies, and channels and uses SEO tools to optimize searching and responsiveness. Additionally, eCommerce Marketing Analyst maintains visual appeal and compelling content of e-commerce website. Tracks site traffic, user behavior, and trends; reports and analyzes program effectiveness. Requires a bachelor's degree. Typically reports to a manager. The eCommerce Marketing Analyst occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be an eCommerce Marketing Analyst typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
KP Recruiting Group is a consulting firm that provides
leadership and exceptional talent to some of the world’s leading companies.
Headquartered in the Midwest, KP Recruiting Group has successfully completed
countless engagements in the United States, Europe and Latin America. We
represent clients in all industries and all sizes. Our mission is to provide
exceptional client and candidate experiences in order to get the best possible
results. On behalf of our client, we are excited to present the following confidential
role. We look forward to hearing from you and discussing the opportunity!
The Role:
The Digital Marketing Analyst will join an A-Team of performance analytics professionals committed to driving ROI for our clients which represent the top Internet Retailers of the world. You'll dive deep into big data to extract, analyze, and report on findings that drive growth, monitor and optimize sales performance on high-growth channels (Social, Search, Native, etc.), identify opportunities and risks for growth, and present and execute on recommendations for improving the overall health of our exclusive, retail performance marketing network.
Responsibilities
Analytics
Allocation of time: 40%
Operations & Execution
Allocation of time: 50%
Strategy & Innovation
Allocation of time: 5%