Marketing Support Specialist jobs in Lansing, MI
Recently Added Marketing Support Specialist jobs
Digital Marketing Specialist
- Güd Marketing, Inc.
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Lansing, MI
FULL_TIME
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Position Title: DIGITAL MEDIA SPECIALISTCompensation: $40,000-$45,000FSLA/Position Type: Exempt (Full time)Reports To: Media Manager
- Position may be filled prior to Application Deadline, based on qualified resumes received. Please be assured that all information received is held in the highest confidence!
Position Description:The digital marketing specialist will drive digital and social media marketing efforts for all client work. The person in this position will serve as an expert in digital and social media strategies, striving to optimize lead generation, nurturing and conversion through various digital and social media campaigns. This position reports to the media manager and is responsible for integrating digital and social media marketing with all marketing/advertising, public relations/outreach, traditional media and grassroots marketing initiatives.Essential Responsibilities & Duties:- Initiate conversations and own digital and paid social marketing best practices and standards within the organization, including reporting, measurement and return on investment (ROI) for digital campaigns.
- Plan and execute all digital marketing, including SEO/SEM, email, social influencer, paid social and display marketing campaigns.
- Work with the development team to strategize and recommend best practices and user-flow strategies.
- Use strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Lead planning for digital and paid social media marketing, participate in client launch meetings and work with activation team to create an integrated communications plan.
- Implement and manage multiple digital and paid social media ad campaigns for a variety of clients, including setting up ad accounts, content creation, scheduling, monitoring and reporting.
- Manage budgets for paid social media advertising and paid search, making sure ad campaigns are pacing correctly and are optimized for best performance.
- Craft strong and unique content and copy for multiple tactics, including paid social media placements, content marketing articles, blogs and websites.
- Consolidate metrics and provide ongoing reporting and analytics to the media manager and provide guidance for program optimization.
- Benchmark digital activities against those of our peers in the industry; improve digital marketing strategy and tactics to “get ahead of the curve.”
- Establish, measure, optimize and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Essential Skills Necessary:- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Strong analytical skills and data-driven thinking
- Demonstrable experience thriving in a fast-paced, deadline-oriented environment
- Public speaking and presentation experience preferred
- Broad interest in marketing and advertising
- Willingness to take initiative and work hard
- Ability to work successfully with diverse teammates and people with different work styles
- Ability to communicate effectively, as well as efficiently and briefly, with multiple individuals and teams throughout the day
Education & Professional Experience:- Bachelor’s degree in marketing or a related field
- Strong written and verbal communication skills
- Demonstrable experience leading and managing SEO/SEM, email, social media and display campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture)
- Working knowledge in setting up and optimizing Google Ads campaigns
- Working knowledge in social media ad campaigns for business pages
About Güd MarketingGüd Marketing is a comprehensive and integrated marketing firm. Established in 1978, we are one of the oldest and largest marketing agencies in Mid-Michigan, serving the Midwest and beyond. The team at Güd Marketing is curious, driven and caring. We celebrate differences, do the right thing and embrace a can-do attitude.Through research and diversity of thought, we create insightful strategies designed to enhance the communications goals of the organizations we serve. We distill this information into compelling messages that educate, inspire and move people to create strong, safe, healthy and welcoming communities. To learn more, visit www.GudMarketing.com.Güd Marketing embraces diversity in all its forms and prides itself on creating a fully inclusive and welcoming environment for our team. We strongly encourage minorities, women, LGBTQ persons and those with disabilities to applyGüd Marketing Equal Employment Opportunity (EEO) Statement:Güd Marketing provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender identity, national origin, age, disability, sexual orientation, or veteran status. In addition to federal law requirements. Güd Marketing complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfers, leaves of absence, compensation and/or training. - 3 Days Ago
Assistant Sergeant at Arms/Police Officer
- Financial Specialist 13 - Budget Specialist
-
Lansing, MI
FULL_TIME
- Salary $52,000.00 - $65,000.00 Annually Location Lansing, MI Job Type Permanent Full Time Job Number 04032024 Department Michigan State Senate Opening Date 04/03/2024 Closing Date Continuous Bargainin...
- Just Posted
Marketing Specialist - Partial Remote
- TWO MEN AND A TRUCK®
-
Lansing, MI
FULL_TIME
- Hiring Immediately! Partial Remote Opportunity! What we offer: Medical, Dental, Vision, STD, LTD, offered after 30-days of employment 401(k) matching opportunities Hybrid on-site/work-from-home schedu...
- 22 Days Ago
CPS/FC Services Specialist 9-12 Ingham County (Case Manager/ Investigator) - Immediate Vacancies
- Services Specialist 9-12...
-
Lansing, MI
FULL_TIME
- Salary $49,795.20 - $81,931.20 Annually Location Lansing, MI Job Type Permanent Full Time Job Number SS - Ingham - CC Department Health and Human Services - Counties Opening Date 04/17/2024 Closing Da...
- Just Posted
Sales and Marketing Representative
- White Water Marketing
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Lansing, MI
FULL_TIME
- Company DescriptionWhite Water Marketing is currently on the lookout for top performing competitors who obtain a passion for results, a positive attitude, and competitiveness and camaraderie in the wo...
- 1 Month Ago
Entry Level Marketing Assistant
- White Water Marketing
-
Lansing, MI
FULL_TIME
- Company DescriptionWhite Water Marketing is currently on the lookout for top performing competitors who obtain a passion for results, a positive attitude, and competitiveness and camaraderie in the wo...
- 1 Month Ago
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0 Marketing Support Specialist jobs found in Lansing, MI area
Lansing, MI - IT - DTMB - Agency Services - DHHS - System Analyst 6 - Salesforce Marketing Cloud Campaign Specialist (PT)
- Syntricate Technologies Inc
-
Lansing, MI
- Please ensure you attach the Cover Sheet (attached), valid Right to Represent with hybrid work schedule acknowledged and...
- 4/26/2024 12:00:00 AM
Lansing, MI - IT - DTMB - Agency Services - DHHS - System Analyst 6 - Salesforce Marketing Cloud Campaign Specialist (PT)
- Calsoft Labs
-
Lansing, MI
- Please ensure you attach the Cover Sheet (attached), valid Right to Represent with hybrid work schedule acknowledged and...
- 4/26/2024 12:00:00 AM
Lansing, MI - IT - DTMB - Agency Services - DHHS - System Analyst 6 - Salesforce Marketing Cloud Campaign Specialist (PT)
- Softpath System LLC
-
Lansing, MI
- Please ensure you attach the Cover Sheet (attached), valid Right to Represent with hybrid work schedule acknowledged and...
- 4/26/2024 12:00:00 AM
Office and Administrative Specialist
- NeoPollard Interactive
-
Lansing, MI
- We are NeoPollard Interactive. Digitally born, player-focused, and proudly powering the most profitable iLottery program...
- 4/26/2024 12:00:00 AM
Director Client Strategy
- King Media
-
East Lansing, MI
- Growing Michigan-based agency seeks a Director of Client Strategy to add value to our vibrant team. If you are passionat...
- 4/25/2024 12:00:00 AM
Director Client Strategy
- King Media
-
East Lansing, MI
- Growing Michigan-based agency seeks a Director of Client Strategy to add value to our vibrant team. If you are passionat...
- 4/25/2024 12:00:00 AM
Electrical Project Manager
- Colliers Engineering & Design
-
Lansing, MI
- Overview: Colliers Engineering & Design is currently seeking Project Managers to join our Buildings/Electrical team in o...
- 4/24/2024 12:00:00 AM
Digital Media Specialist
- Michigan State University
-
East Lansing, MI
- Back to search results Apply now Job no: 939551Work type: Support StaffPay Grade:05Major Administrative Unit / College:C...
- 4/23/2024 12:00:00 AM
About Lansing, Michigan
Lansing /ˈlænsɪŋ/ is the capital of the U.S. state of Michigan. It is mostly in Ingham County, although portions of the city extend west into Eaton County and north into Clinton County. The 2010 Census placed the city's population at 114,297, making it the fifth largest city in Michigan. The population of its Metropolitan Statistical Area (MSA) was 464,036, while the even larger Combined Statistical Area (CSA) population, which includes Shiawassee County, was 534,684. It was named the new state capital of Michigan in 1847, ten years after Michigan became a state.
The Lansing metropolitan area,...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Marketing Support Specialist jobs
$49,383 to $68,643
Lansing, Michigan area prices
were up 1.3% from a year ago
were up 1.3% from a year ago
What does a Marketing Support Specialist do?
Marketing Support Specialist
Prepare and send correspondence (letters, memos, emails) on behalf of the broker to clients and associates.
December 21, 2022
Create reference documents to support external sales team in promoting and supporting products.
January 19, 2023
Assist with or take responsibility for the creation of mass marketing materials to generate booth traffic at industry/customer tradeshows and conventions.
February 11, 2023
Generate, organize, analyze, and present department performance data to assist in account forecasting.
February 23, 2023
Support the wellbeing sales team in maintaining the prospect pipeline and reporting to finance on a periodic basis.
March 10, 2023
Set up appointments for Outside Sales Team.
March 28, 2023
Track and measure the ROI (return on investment) of each marketing campaign.
April 03, 2023
Demonstrates knowledge of and supports mission, vision, value statements, relative to the well-being market and specific to Alyfe.
April 07, 2023
Actively participate in all new customer internal and external rollout/onboarding activities and meetings.
April 07, 2023
Provides recommendations for business process improvements to management and the sales team by using researched data and fact-based management to drive decision making.
April 28, 2023