Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Responsible for providing support to the functions of the Planning Department.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill set and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The individual must possess the following strengths:
Must possess excellent written and oral communication skills.
Must have a strong working knowledge of Microsoft Word and Excel. Must also be familiar with e-mail and the Internet.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential function of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Tasks involve frequent walking; standing; some lifting and carrying objects of moderate to heavy weight (10-50 lbs.); and/ or operation of vehicles, office, shop keyboard, manipulative skills and hand-eye coordination are necessary for safe/productive operations. Some tasks are sedentary, with occasional walking, bending, light lifting, or other restricted physical activities. Must be able to visually interpret written text, prepare written documents, communicate by telephone, and use a computer.
The work environment described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Reasonable accommodation(s), if needed, will be provided for the employee to perform the required job with adequate strength, dexterity, coordination, and visual acuity and in a manner that does not pose a direct threat to the health or safety of the employee or others in the workplace.
None.
This job description is to serve as a guide. It is intended to be flexible and will continue to evolve over time with business needs and demand and may be updated periodically and at the Company's discretion. It does not list all the duties of the job. You may be asked by management to perform other duties. You will be evaluated in part based on your performance of the tasks listed in this job description.
ComAv Technical Services, LLC has the right to revise this job description at any time. The job description is not a contract for employment, and either you or the Company may terminate employment at any time, for any reason.
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