Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Full job description
Digital Media Buyer
Location: Arlington, VA
Strategic Media Services (SMS) is a Republican political and issue advocacy media firm. For over two decades SMS has been a leading agency serving the needs of clients seeking political office or with politically-charged issues.
We're looking for an ambitious candidate to join our Media Buying and Planning team! In this role, you will be primarily responsible for the conception and execution of digital paid media plans across all managed services while working with the full media team.
Looking for a Digital Media Planner who knows how to:
Qualifications
Job Type: Full-time
Benefits:
Supplemental pay types:
Experience:
Work Location: In person
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