Company Overview
At Ralco, we specialize in natural and effective products for farmers and ranchers. Our patented approaches in essential oils, energy maximizing diets and microbial processes are designed to improve the health and productivity of animals and plants alike, covering areas such as health, nutrition and crop management
OUR MISSION:
Steward our God-given gifts to perfect technologies that enhance the vitality of plants and animals for a safe and abundant food supply.
OUR VALUES:
We serve others and help them succeed.
We treat others with dignity and respect.
We believe in hard work and a commitment to family.
We do what is right.
JOB SUMMARY:
As a Swine Strategic Account Manager, you will be responsible for growing sales, primarily to large swine producer accounts. You will look for opportunities to grow revenues with existing accounts in addition to leveraging your industry connections and relationships to establish new business. You will serve as part of an account team, to ensure a great customer experience and will leverage the range of Ralco products and services across our various brands to bring solutions to your accounts. In many cases, you will serve as the account manager, and in other situations, you will support other account managers as part of the team. You will be responsible for the income statement relative to the sales and profitability of your assigned accounts.
You must be able to communicate and work well with a broader team. You will work with technical, product management, marketing, regulatory, operations, finance, and customer service to develop opportunities and meet the customers' needs. You must work well with the entire team to define target accounts and define goals and approaches for these accounts.
This job description is not meant to be all inclusive and duties may vary based on departmental and company needs.
KEY WORK DUTIES AND REQUIRED SKILLS:
- Meet sales goals and budget numbers for assigned book of business
- Regularly call on current, target and prospective customers in order to generate sales, grow market share and increase income for Ralco
- Seek to understand the needs of the customer, in turn, select Ralco products and services to satisfy those needs
- Increase product penetration and sales volume with existing accounts
- Establish appropriate relationships with distributor sales representatives, swine customers and their key personnel
- Advise customers on policies, operating procedures, and incentives to insure functional effectiveness of business
- Review and utilize sales data and analysis in pre and post call planning
- Demonstrate competency in Ralco animal health programs and products
- Establish account profiles including volume potentials for customers and prospects within the territory
- Detail and/or demonstrate new products for distributors and end users
- Communicate well with other areas of the business to ensure you are working within established programs, pricing, and distribution
- Maintain vehicle in a professional manner
- Participate in conference calls and meetings as requested
- Participate at trade association meetings and shows to promote Ralco products and services
- Resolve customer complaints regarding sales and service
- Work with marketing and technology to plan effective communication to your accounts
- Evaluate opportunities within accounts that may require product development activities
- In collaboration with your supervisor, build a professional development plan to ensure that you are pursuing and fulling your professional and personal goals in a diligent and thoughtful manner
JOB REQUIREMENTS:
Education: MS or BS degree in Swine Nutrition, a related field, or similar experience.
Experience: 5 years of responsibility in a sales or marketing role.
General: Satisfactorily complete introductory period per company policy.
Physical: The following activities are required as needed to perform the job function; lifting, driving, bending, climbing, carrying, and twisting. Confined space entry is not a required job function. Reasonable accommodations may be made to enable individuals with disabilities to perform the key work duties.
Travel: The position requires travel to customer and non-customer sites in and out of the territory.
MINIMUM SKILLS, KNOWLEDGE, AND ABILITY REQUIREMENTS:
Speak Effectively: Speaks effectively in individual or group situations (e.g., meetings, presentations, interviews) including appropriate nonverbal communications; able to recognize and present information to others; recognizes different methods for communicating the same information and selects the best method; strives for positive high impact delivery.
Customer Service: Is customer oriented, sensitive and responsive to customer needs and priorities; establishes effective working relationships with customers and gains their respect and loyalty; identifies and takes appropriate action on customer needs.
Know the Organization: Understands the company's objectives; knows the structure of the organization; works effectively within the organization to achieve results; works continuously to make linkages and build networks within the organization.
Know the Customer and the Market: Knows customers in the market territory; keeps up to date on key competitors; understands and is responsive to the needs and expectations of relevant customer segments; establishes effective working relationships with customers to gain respect and loyalty; identifies opportunities presented by changes and shifts in the marketplace.
Build Quality Service: Defines quality service based on customer needs, wants, expectations and profitability; aligns actions accordingly; remains sensitive and responsive to both internal and external customers; builds distinctive predictable levels of service; resolves problems quickly and effectively.
Know the Product: Displays knowledge and proficiency in explaining, selling, and administering products; refers customers to appropriate resources within the organization.
Maintain Technological Expertise: Keeps informed of technological advances affecting the industry; recognizes/identifies appropriate and effective technological applications for use by the company; applies internal technology to effective advantage.
Demonstrate Interpersonal Skills: Communicates in an open, straight forward, honest and respectful style; checks for message clarity; understands the effect the communication style has on others, including nonverbal communications; plans for and adapts to the wide variety of communication preferences and needs of others.
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