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Consumer Insights Manager Salary in the United States

How much does a Consumer Insights Manager make in the United States?

As of September 01, 2026, the average salary for a Consumer Insights Manager in the United States is $124,100 per year, which breaks down to an hourly rate of $60.

However, a Consumer Insights Manager's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $146,070
  • Majority Range (25th-75th percentile): $113,000 to $135,600
  • Entry-Level (10th percentile): $102,894
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Consumer Insights Manager Salaries

A Consumer Insights Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Consumer Insights Manager Salaries?

Experience is a primary driver of a Consumer Insights Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Consumer Insights Analyst IV (7+ years): $136,841
  • Consumer Insights Supervisor (7+ years): $109,214
  • Consumer Insights Manager (7+ years): $124,071
  • Consumer Insights Senior Manager (7+ years): $162,596
  • Consumer Insights Director (7+ years): $189,401
Job Role Years of Experience Average Salary
Consumer Insights Analyst IV7+ years$136,841
Consumer Insights Supervisor7+ years$109,214
Consumer Insights Manager7+ years$124,071
Consumer Insights Senior Manager7+ years$162,596
Consumer Insights Director7+ years$189,401
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How Do Consumer Insights Manager Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Consumer Insights Managers. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $137,400.
  • California: $136,900.
  • Massachusetts: $135,100.

Top Paying Cities for Consumer Insights Managers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $156,500
  • San Francisco: $154,800
  • Oakland: $151,600

What Skills Can Increase a Consumer Insights Manager's Salary?

Demanded Skills for the Role:

  • Insight (Mentioned in 35.04% Job Postings): Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
  • Advertising (Mentioned in 1.15% Job Postings): Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.:465 Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual.:661,672 Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement, or "ad" or advert for short. Commercial ads often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees or shareholders that a company is viable or successful.
  • B2B (Mentioned in 0.92% Job Postings): B2B (business-to-business), a type of electronic commerce (e-commerce), is the exchange of products, services or information between businesses, rather than between businesses and consumers (B2C).
Skills Demand Percentage
Insight 35.04%
Advertising 1.15%
B2B 0.92%
See More Skills

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Consumer Insights Manager's salary.

  • Team Management: Can increase your salary by up to 7%.
  • Interpersonal Communication: Can increase your salary by up to 7%.
  • Research Design: Can increase your salary by up to 4%.
Skill Salary Salary % Increase
Team Management $132,787
7%
Interpersonal Communication $132,787
7%
Research Design $129,064
4%
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Consumer Insights Manager Salary by Company Size: Startups vs. Enterprise

Consumer Insights Manager salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $138,687. While startup companies pay approximate $117,315.

Consumer Insights Manager Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $117,315
Growth Stage 51~500 $124,072
Established 501~5000 $133,920
Enterprise 5000+ $138,687

Consumer Insights Manager Salary by Industry: Top Paying Sectors

For Consumer Insights Manager roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Financial Services and Pharmaceuticals sectors offer the strongest compensation, at 20% above the average. In contrast, Consumer Insights Manager positions in Edu., Gov't. & Nonprofit or MFG Nondurable typically offer lower base pay, as these industries often view Consumer Insights Manager as a support function rather than a direct revenue driver.

The top paying industries for a Consumer Insights Manager

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Financial Services$148,920$72.020%
Pharmaceuticals$142,715$69.015%
Software & Networking$142,715$69.015%
Healthcare$136,510$66.010%
Internet$136,510$66.010%

Consumer Insights Manager Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Consumer Insights Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on September 01, 2026
$113,000
Average $124,100/year
$135,600
$9,417
Average $10,342/month
$11,300
$2,173
Average $2,387/week
$2,608
$54
Average $60/hour
$65
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $135,600 $11,300 $2,608 $65
Average $124,100 $10,342 $2,387 $60
25th Percentile $113,000 $9,417 $2,173 $54

Consumer Insights Manager Salary Growth & Career Path

Consumer Insights Manager

Next Role

Advancement

For a Consumer Insights Manager, the most direct path to higher earnings is advancing to the Consumer Insights Senior Manager role. This promotion typically comes with a significant pay increase, bringing the average annual salary to $162,600 - a projected growth of 31% over your current level.

Most common benefits for Consumer Insights Manager

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Consumer Insights Manager

Here are companies hiring for Consumer Insights Manager and their salaries, click below for more details.

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FAQ about Consumer Insights Manager

1. What industry pays the highest salary for Consumer Insights Manager?

The Financial Services industry offers the highest average compensation for Consumer Insights Manager roles, with salaries approximately 20% above the market median.

2. How much does an Insights manager make?

Insights Manager salaries typically range from a minimum of $122,900 to a maximum of $153,100, with a mid-salary of $137,900. This reflects the competitive compensation for this role, highlighting the value placed on consumer insights in driving business strategies.

3. What is the salary of customer insights lead?

The estimated total pay for a Consumer Insights Manager ranges from $122,900 to $153,100 per year, with a median salary of $137,900. This figure represents the midpoint of the salary range based on data collected from various sources.

4. How much do Google Insights managers make?

The salary range for a Consumer Insights Manager is approximately $122,900 to $153,100 per year, with a mid-salary of around $137,900. This figure reflects base salary and does not include additional compensation.

5. How much does a lead in analytics and insights make at Amazon?

The salary for a Consumer Insights Manager typically ranges from $122,900 to $153,100 per year, with a midpoint of $137,900. Compensation may vary based on factors such as geographic location, job-related knowledge, skills, and experience.

6. How much do customer insights and analytics managers make?

The estimated total pay for a Consumer Insights Manager ranges from $122,900 to $153,100 per year, with a mid-salary of $137,900. This reflects the competitive compensation for professionals in this field, emphasizing the importance of customer insights and analytics in driving business decisions.

7. What does a director of consumer insights do?

The Director of Consumer Insights decodes market trends, identifies consumer needs, and shapes product development. This role is crucial for driving strategy and innovation. With a salary range of $122,900 to $153,100, it offers a competitive compensation for those who excel at transforming data into actionable insights and storytelling.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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