As of July 01, 2026, the average salary for a Consumer Insights Manager in the United States is $124,100 per year, which breaks down to an hourly rate of $60.
However, a Consumer Insights Manager's salary can vary significantly. Here’s a look at the typical salary range:
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A Consumer Insights Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, and company size can directly affect your earning potential.
Experience is a primary driver of a Consumer Insights Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Job Role | Years of Experience | Average Salary |
|---|---|---|
| Consumer Insights Analyst IV | 7+ years | $136,827 |
| Consumer Insights Supervisor | 7+ years | $109,222 |
| Consumer Insights Manager | 7+ years | $124,073 |
| Consumer Insights Senior Manager | 7+ years | $162,597 |
| Consumer Insights Director | 7+ years | $189,415 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Consumer Insights Managers. For example, consider the average annual salaries in these key locations:
Demanded Skills for the Role:
| Skills | Demand Percentage |
|---|---|
| Insight | 35.04% |
| Advertising | 1.15% |
| B2B | 0.92% |
| Skill | Salary | Salary % Increase |
|---|---|---|
|
Team Management
|
$132,787 |
7%
|
|
Interpersonal Communication
|
$132,787 |
7%
|
|
Research Design
|
$129,064 |
4%
|
|
Business Administration
|
$127,823 |
3%
|
|
Business Acumen
|
$127,823 |
3%
|
|
SPSS
|
$127,823 |
3%
|
Consumer Insights Manager salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $138,805. While startup companies pay approximate $117,387.
| Company Size | Employees | Average Salary |
|---|---|---|
| Startup | 1~50 | $117,387 |
| Growth Stage | 51~500 | $124,156 |
| Established | 501~5000 | $134,043 |
| Enterprise | 5000+ | $138,805 |
For Consumer Insights Manager roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Financial Services and Pharmaceuticals sectors offer the strongest compensation, at 20% above the average. In contrast, Consumer Insights Manager positions in Edu., Gov't. & Nonprofit or MFG Nondurable typically offer lower base pay, as these industries often view Consumer Insights Manager as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Financial Services | $148,920 | $72.0 | 20% |
| Pharmaceuticals | $142,715 | $69.0 | 15% |
| Software & Networking | $142,715 | $69.0 | 15% |
| Healthcare | $136,510 | $66.0 | 10% |
| Internet | $136,510 | $66.0 | 10% |
Understanding how a Consumer Insights Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on July 01, 2026For a Consumer Insights Manager, the most direct path to higher earnings is advancing to the Consumer Insights Senior Manager role. This promotion typically comes with a significant pay increase, bringing the average annual salary to $162,600 - a projected growth of 31% over your current level.
Salaries for a Consumer Insights Manager can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $118,845 in 2023 to around $118,065 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Consumer Insights Manager salary trends, .
| Year | Average Annual Salary |
|---|---|
| 2022 |
View More
|
| 2023 | $118,845 |
| 2024 | $119,127 |
| 2025 | $118,065 |
| 2026 |
View More
|
| 2027 |
View More
|
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The Financial Services industry offers the highest average compensation for Consumer Insights Manager roles, with salaries approximately 20% above the market median.
Insights Manager salaries typically range from a minimum of $122,900 to a maximum of $153,100, with a mid-salary of $137,900. This reflects the competitive compensation for this role, highlighting the value placed on consumer insights in driving business strategies.
The estimated total pay for a Consumer Insights Manager ranges from $122,900 to $153,100 per year, with a median salary of $137,900. This figure represents the midpoint of the salary range based on data collected from various sources.
The salary range for a Consumer Insights Manager is approximately $122,900 to $153,100 per year, with a mid-salary of around $137,900. This figure reflects base salary and does not include additional compensation.
The salary for a Consumer Insights Manager typically ranges from $122,900 to $153,100 per year, with a midpoint of $137,900. Compensation may vary based on factors such as geographic location, job-related knowledge, skills, and experience.
The estimated total pay for a Consumer Insights Manager ranges from $122,900 to $153,100 per year, with a mid-salary of $137,900. This reflects the competitive compensation for professionals in this field, emphasizing the importance of customer insights and analytics in driving business decisions.
The Director of Consumer Insights decodes market trends, identifies consumer needs, and shapes product development. This role is crucial for driving strategy and innovation. With a salary range of $122,900 to $153,100, it offers a competitive compensation for those who excel at transforming data into actionable insights and storytelling.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
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