How much does a Consumer Insights Manager make in the United States? The average Consumer Insights Manager salary in the United States is $128,900 as of January 26, 2023, but the range typically falls between $114,700 and $144,000. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

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Based on HR-reported data: a national average with a geographic differential
25% $114,700 10% $101,772 90% $157,748 75% $144,000 $128,900 50%(Median)
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Job Description

The Consumer Insights Manager synthesizes the results of the projects into a deep understanding of customers and the market, and uses that knowledge to support product development, category management, and marketing initiatives. Manages customer/consumer insight development, market research projects, and data analysis. Being a Consumer Insights Manager requires a bachelor's degree. Utilizes various methods including focus groups, surveys, competitor and industry research, to produce useful customer insight data and make recommendations to stakeholders. In addition, Consumer Insights Manager typically reports to a director. The Consumer Insights Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Working as a Consumer Insights Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2023 Salary.com)

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Average Base Salary

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114700
144000
128900

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
123000
162700
143000
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Consumer Insights Manager in the United States. The base salary for Consumer Insights Manager ranges from $114,700 to $144,000 with the average base salary of $128,900. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $123,000 to $162,700 with the average total cash compensation of $143,000.
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114700
144000

 

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Salary estimation for Consumer Insights Manager at companies like : FS BANCORP INC, LTC PROPERTIES INC, SILVERCREST ASSET MGT

Jobs with a similar salary range to Consumer Insights Manager : Director, Customer Relationship Management