Marketing Communications Director Salary in Florida

Marketing Communications Director directs, implements, monitors, and evaluates marketing communications strategy and programs, including advertising, branding, product promotion, and regulatory matters. Designs, develops, and distributes consistent themes, messaging and branding throughout all communication touch points. Being a Marketing Communications Director builds cross-functional relationships with organizational stakeholders to understand products, customers, and industry and develop a focused communication program. Oversees efficient processes for the regulatory review and approval of communication materials. Additionally, Marketing Communications Director explores and adopts new channels, methods, and platforms to optimize marketing communications. May oversee planning for trade shows and conferences to showcase products and amplify messaging. Develops budgets and internal and external resources for communication program delivery. Requires a bachelor's degree. Typically reports to top management. The Marketing Communications Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Communications Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)... View full job description

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