Know your market value with insights across roles — from individual contributors to executive pay and overall company compensation trends.
Access a suite of powerful calculators to make data-driven career decisions.
Automate pay cycles, manage job architectures, and ensure pay equity with AI-powered compensation platforms.
Access validated salary benchmarks, labor market trends, and minimum wage data to stay competitive.
Participate in and purchase industry-specific salary surveys to obtain the most accurate, peer-reported pay data.
As of August 01, 2026, the average salary for a Marketing Data Scientist I in California is $74,900 per year, which breaks down to an hourly rate of $36.
However, a Marketing Data Scientist I's salary can vary significantly. Here’s a look at the typical salary range:
Compensation Planning
Develop a Job Description
Pay Equity
2026 Compensation Trend
Recruit with AI
AI Onboarding
Marketing Data Scientist I Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $82,200 | $6,850 | $1,581 | $40 |
| Average | $74,900 | $6,242 | $1,440 | $36 |
| 25th Percentile | $65,600 | $5,467 | $1,262 | $32 |
Martech Record, LLC - Santa Barbara, CA
Gametime United - San Francisco, CA
Walmart - Sunnyvale, CA
Scopely - San Francisco, CA
A Marketing Data Scientist I's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, and company size can directly affect your earning potential.
Experience is a primary driver of a Marketing Data Scientist I's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Job Role | Years of Experience | Average Salary |
|---|---|---|
| Marketing Data Scientist I | 0-2 years | $74,832 |
| Marketing Data Scientist II | 2-4 years | $87,327 |
| Marketing Data Scientist III | 4-7 years | $103,965 |
| Marketing Data Scientist IV | 7+ years | $139,761 |
| Marketing Data Scientist V | 7-10 years | $170,710 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Marketing Data Scientist Is. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
Marketing Data Scientist I salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $83,846. While startup companies pay approximate $70,932.
| Company Size | Employees | Average Salary |
|---|---|---|
| Startup | 1~50 | $70,932 |
| Growth Stage | 51~500 | $75,019 |
| Established | 501~5000 | $80,968 |
| Enterprise | 5000+ | $83,846 |
For Marketing Data Scientist I roles, the industry you choose can affect earning potential by as much as 100% (the gap between the highest and lowest paying industries). Data shows that the Aerospace & Defense and Business Services sectors offer the strongest compensation, at 50% above the average. In contrast, Marketing Data Scientist positions in Biotechnology or Transportation typically offer lower base pay, as these industries often view Marketing Data Scientist I as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Aerospace & Defense | $112,350 | $54.0 | 50% |
Understanding how a Marketing Data Scientist I's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $82,200 | $6,850 | $1,581 | $40 |
| Average | $74,900 | $6,242 | $1,440 | $36 |
| 25th Percentile | $65,600 | $5,467 | $1,262 | $32 |
Promotions are the fastest way to increase your earnings. As a Marketing Data Scientist I, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.
| Next Step Role | Estimate Salary | Projected Raise |
|---|---|---|
| Marketing Data Scientist II | $87,400 | 17% |
| Intermediate Market Research Analyst | $80,200 | 7% |
Ready to take the next step in your career? Browse thousands of current Marketing Data Scientist I job openings on our job board. Use the search bar below to find your perfect match.
FOCUSKPI INC
San Bruno, CA
FOCUSKPI INC | San Bruno, CA
A data science and technology firm is seeking an experienced Data Scientist to enable deep media insights through advanced analytics.The role involves retr... more
3 Days Ago
Cypress HCM
San Jose, CA
Cypress HCM | San Jose, CA
Job Description. Job Description. Data Scientist. Job Details. Data Scientist (Contract). Location: San Jose CA 95110 (Hybrid). Duration: 11/17/2025 to 6/1... more
5 Days Ago
Perplexity AI
San Francisco, CA
Perplexity AI | San Francisco, CA
Perplexity Ai Data ScientistPerplexity is AI for people who expect more. This role brings that same standard to how our data team works - with AI at the ce... more
6 Days Ago
Veryfi
San Mateo, CA
Veryfi | San Mateo, CA
Big Data WranglerYou are a big data wrangler. gathering and analyzing large sets of structured and unstructured data to make sense of them. You will play a... more
6 Days Ago
TradeJobsWorkForce
Sacramento, CA
TradeJobsWorkForce | Sacramento, CA
Data Scientist Job Duties:Formulates and leads guided, multifaceted analytic studies against large volumes of data.Interprets and analyzes data using explo... more
6 Days Ago
DocuSign
San Francisco, CA
DocuSign | San Francisco, CA
Data ScientistDocusign's Product Data Science team is looking for a Data Scientist to support the development of key data products and capabilities to enab... more
6 Days Ago
Get a Salary Increase
Analyze the market and your qualifications to negotiate your salary with confidence.
Search Job Openings
Search thousands of open positions to find your next opportunity.
Adjust Employee Salary
Individualize employee pay based on unique job requirements and personal qualifications.
Price My Industry Jobs
Get the latest market price for benchmark jobs and jobs in your industry.
Use Salary.com's Cost of Living Calculator to find out what income you need to maintain your standard of living in a different city and how much more or less money you need to budget for basic expenses.
Explore Cost of Living CalculatorSalary.com experts will help you thrive your workplaces.
Salary.com provides salary survey data for thousands of industry Jobs.
Salary.com salary estimates, histograms, trends, and comparisons are derived from both employer job postings and third-party data sources. We also provide multiple percentiles of salary information for your reference, click here to know Why the Salary Midpoint Formula Is Crucial to Getting Pay Equity Right. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Salary.com's CompAnalyst platform offers:
