As of June 01, 2026, the average salary for a Marketing Data Analyst I in the United States is $67,850 per year, which breaks down to an hourly rate of $33.
However, a Marketing Data Analyst I's salary can vary significantly. Here’s a look at the typical salary range:
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A Marketing Data Analyst I's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, and company size can directly affect your earning potential.
Experience is a primary driver of a Marketing Data Analyst I's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Job Role | Years of Experience | Average Salary |
|---|---|---|
| Marketing Data Analyst I | 0-2 years | $67,850 |
| Marketing Data Analyst II | 2-4 years | $79,177 |
| Marketing Data Analyst III | 4-7 years | $94,269 |
| Marketing Data Analyst IV | 7+ years | $126,705 |
| Marketing Data Analyst V | 7-10 years | $154,776 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Marketing Data Analyst Is. For example, consider the average annual salaries in these key locations:
Marketing Data Analyst I salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $75,890. While startup companies pay approximate $64,180.
| Company Size | Employees | Average Salary |
|---|---|---|
| Startup | 1~50 | $64,180 |
| Growth Stage | 51~500 | $67,880 |
| Established | 501~5000 | $73,286 |
| Enterprise | 5000+ | $75,890 |
Understanding how a Marketing Data Analyst I's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on June 01, 2026Promotions are the fastest way to increase your earnings. As a Marketing Data Analyst I, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.
| Next Step Role | Estimate Salary | Projected Raise |
|---|---|---|
| Marketing Data Analyst II | $79,177 | 17% |
| Market Research Analyst II | $72,706 | 7% |
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A Marketing Data Analyst I's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Marketing Data Analyst I earns the most in San Jose, CA, where the annual salary of a Marketing Data Analyst I is $85,579.
The highest pay for Marketing Data Analyst I is $80,394.
The lowest pay for Marketing Data Analyst I is $52,417.
Analyzes and interprets marketing data to support strategic decision-making and drive business objectives. Develops data mining architectures and methodologies to collect, clean, and analyze large datasets for insights into market trends and consumer behavior. Utilizes programming languages, statistical modeling, and advanced analytics to interpret unstructured data into actionable marketing insights. Ensures data collection, analysis, and reporting activities comply with data integrity standards and privacy regulations. Collaborates with marketing, product development, and other business functions to ensure alignment between data insights and business strategies. Requires a bachelor's degree. Typically reports to a manager. Work is closely managed. Works on projects/matters of limited complexity in a support role. Typically requires 0-2 years of related experience.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
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