As of March 01, 2026, the average salary for a Marketing Data Analyst IV in the United States is $126,700 per year, which breaks down to an hourly rate of $61.
However, a Marketing Data Analyst IV's salary can vary significantly. Here’s a look at the typical salary range:
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A Marketing Data Analyst IV's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of a Marketing Data Analyst IV's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Job Role | Years of Experience | Average Salary |
|---|---|---|
| Marketing Data Analyst II | 2-4 years | $79,185 |
| Marketing Data Analyst III | 4-7 years | $94,286 |
| Marketing Data Analyst IV | 7+ years | $126,700 |
| Marketing Data Analyst V | 7-10 years | $154,785 |
| Marketing Data Analytics Supervisor | 10+ years | $112,926 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Marketing Data Analyst IVs. For example, consider the average annual salaries in these key locations:
Understanding how a Marketing Data Analyst IV's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on March 01, 2026Promotions are the fastest way to increase your earnings. As a Marketing Data Analyst IV, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.
| Next Step Role | Estimate Salary | Projected Raise |
|---|---|---|
| Marketing Data Analyst V | $154,785 | 22% |
| Market Research Supervisor | $107,724 | -15% |
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A Marketing Data Analyst IV's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Marketing Data Analyst IV earns the most in San Jose, CA, where the annual salary of a Marketing Data Analyst IV is $159,807.
The highest pay for Marketing Data Analyst IV is $148,601.
The lowest pay for Marketing Data Analyst IV is $103,564.
Analyzes and interprets marketing data to support strategic decision-making and drive business objectives. Develops data mining architectures and methodologies to collect, clean, and analyze large datasets for insights into market trends and consumer behavior. Utilizes programming languages, statistical modeling, and advanced analytics to interpret unstructured data into actionable marketing insights. Ensures data collection, analysis, and reporting activities comply with data integrity standards and privacy regulations. Collaborates with marketing, product development, and other business functions to ensure alignment between data insights and business strategies. Requires a bachelor's degree. Typically reports to a manager. Work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. Typically requires 7+ years of related experience.
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