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Marketing Data Analyst IV Salary in the United States

How much does a Marketing Data Analyst IV make in the United States?

As of August 01, 2026, the average salary for a Marketing Data Analyst IV in the United States is $126,710 per year, which breaks down to an hourly rate of $61.

However, a Marketing Data Analyst IV's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $151,003
  • Majority Range (25th-75th percentile): $114,968 to $139,426
  • Entry-Level (10th percentile): $104,278
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Marketing Data Analyst IV Salaries

A Marketing Data Analyst IV's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Marketing Data Analyst IV Salaries?

Experience is a primary driver of a Marketing Data Analyst IV's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Marketing Data Analyst II (2-4 years): $79,172
  • Marketing Data Analyst III (4-7 years): $94,257
  • Marketing Data Analyst IV (7+ years): $126,710
  • Marketing Data Analyst V (7-10 years): $154,769
  • Marketing Data Analytics Supervisor (10+ years): $112,908
Job Role Years of Experience Average Salary
Marketing Data Analyst II2-4 years$79,172
Marketing Data Analyst III4-7 years$94,257
Marketing Data Analyst IV7+ years$126,710
Marketing Data Analyst V7-10 years$154,769
Marketing Data Analytics Supervisor10+ years$112,908
View as Graph

How Do Marketing Data Analyst IVs Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Marketing Data Analyst IVs. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $140,293.
  • California: $139,761.
  • Massachusetts: $137,898.

Top Paying Cities for Marketing Data Analyst IV

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $159,819
  • San Francisco: $158,069
  • Oakland: $154,738

Marketing Data Analyst IV Salary by Company Size: Startups vs. Enterprise

Marketing Data Analyst IV salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $141,845. While startup companies pay approximate $119,997.

Marketing Data Analyst IV Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $119,997
Growth Stage 51~500 $126,911
Established 501~5000 $136,976
Enterprise 5000+ $141,845

Marketing Data Analyst IV Salary by Industry: Top Paying Sectors

For Marketing Data Analyst IV roles, the industry you choose can affect earning potential by as much as 100% (the gap between the highest and lowest paying industries). Data shows that the Aerospace & Defense and Business Services sectors offer the strongest compensation, at 50% above the average. In contrast, Marketing Data Analyst positions in Biotechnology or Transportation typically offer lower base pay, as these industries often view Marketing Data Analyst IV as a support function rather than a direct revenue driver.

The top paying industry for a Marketing Data Analyst IV

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Aerospace & Defense$190,065$91.050%

Marketing Data Analyst IV Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Marketing Data Analyst IV's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on August 01, 2026
$114,968
Average $126,710/year
$139,426
$9,581
Average $10,559/month
$11,619
$2,211
Average $2,437/week
$2,681
$55
Average $61/hour
$67
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $139,426 $11,619 $2,681 $67
Average $126,710 $10,559 $2,437 $61
25th Percentile $114,968 $9,581 $2,211 $55

Marketing Data Analyst IV Salary Growth & Career Path

Marketing Data Analyst IV

Next Role

Advancement

Promotions are the fastest way to increase your earnings. As a Marketing Data Analyst IV, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.

Next Step Role Estimate Salary Projected Raise
Marketing Data Analyst V $154,769 22%
Market Research Supervisor $107,671 -15%

Most common benefits for Marketing Data Analyst IV

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Marketing Data Analyst IV

Here are companies hiring for Marketing Data Analyst IV and their salaries, click below for more details.

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FAQ about Marketing Data Analyst IV

1. Where can a Marketing Data Analyst IV earn the most?

A Marketing Data Analyst IV's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Marketing Data Analyst IV earns the most in San Jose, CA, where the annual salary of a Marketing Data Analyst IV is $159,819.

2. What is the highest pay for Marketing Data Analyst IV?

The highest pay for Marketing Data Analyst IV is $151,003.

3. What is the lowest pay for Marketing Data Analyst IV?

The lowest pay for Marketing Data Analyst IV is $104,278.

4. What are the responsibilities of Marketing Data Analyst IV?

Analyzes and interprets marketing data to support strategic decision-making and drive business objectives. Develops data mining architectures and methodologies to collect, clean, and analyze large datasets for insights into market trends and consumer behavior. Utilizes programming languages, statistical modeling, and advanced analytics to interpret unstructured data into actionable marketing insights. Ensures data collection, analysis, and reporting activities comply with data integrity standards and privacy regulations. Collaborates with marketing, product development, and other business functions to ensure alignment between data insights and business strategies. Requires a bachelor's degree. Typically reports to a manager. Work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. Typically requires 7+ years of related experience.

5. What industry pays the highest salary for Marketing Data Analyst IV?

The Aerospace & Defense industry offers the highest average compensation for Marketing Data Analyst IV roles, with salaries approximately 50% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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