New Product/Brand Manager Salary in California

The New Product/Brand Manager leads a team that provides category insights and proposals by analyzing marketing and customer data and monitoring relevant market conditions. Develops the overall strategy for a product category and researches new product options in the category to drive sales and achieve targets. Being a New Product/Brand Manager provides effective promotional materials. Works closely with sales team to determine optimal pricing through analysis of sales trends, competitors, buying habits and planograms of products to promote sales opportunities. In addition, New Product/Brand Manager may develop special arrangements with vendors to enhance product promotions. Requires a bachelor's degree of marketing. Typically reports to a head of a unit/department. The New Product/Brand Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. Working as a New Product/Brand Manager typically requires 3+ years of managerial experience. (Copyright 2024 Salary.com)

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