As of April 01, 2025, the average annual salary for a PR Manager in Roanoke, VA is $115,900. According to Salary.com, salaries can range from a low of $91,255 to a high of $139,590, with most professionals earning between $103,000 and $128,300.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $128,300 | $10,692 | $2,467 | $62 |
| Average | $115,900 | $9,658 | $2,229 | $56 |
| 25th Percentile | $103,000 | $8,583 | $1,981 | $50 |
An entry-level PR Manager with under 1 year experience makes about $111,082. With less than 2 years of experience, a mid-level PR Manager makes around $111,659. After 2-4 years, the PR Manager pay rises to about $113,006. Those senior PR Manager with 5-8 years of experience earn roughly $114,545, and those PR Manager having 8 years or more experience are expected to earn about $117,180 on average.
| Levels | Salary |
|---|---|
| Entry Level PR Manager | $111,082 |
| Intermediate Level PR Manager | $111,659 |
| Senior Level PR Manager | $113,006 |
| Specialist Level PR Manager | $114,545 |
| Expert Level PR Manager | $117,180 |
| Entry Level | 4% |
| Mid Level | 4% |
| Senior Level | 2% |
| Top Level | 1% |
| Experienced | 1% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
Corporate Communications: Corporate communication is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favourable point of view among stakeholders on which the company depends. It is the messages issued by a corporate organization, body, or institute to its audiences, such as employees, media, channel partners and the general public. Organizations aim to communicate the same message to all its stakeholders, to transmit coherence, credibility and ethics. Corporate communication helps organizations explain their mission, combine its many visions and values into a cohesive message to stakeholders. The concept of corporate communication could be seen as an integrative communication structure linking stakeholders to the organisation.
Artificial Intelligence: Artificial intelligence is the simulation of human intelligence processes by machines, especially computer systems. Specific applications of AI include expert systems, natural language processing, speech recognition and machine vision.
| Skill | Salary | Demand |
|---|---|---|
|
Artificial Intelligence
|
$132,126 |
14%
|
|
Services Marketing
|
$126,331 |
9%
|
|
B2B
|
$121,695 |
5%
|
|
Insight
|
$120,536 |
4%
|
|
Corporate Communications
|
$120,536 |
4%
|
|
Storytelling
|
$120,536 |
4%
|
