As of March 01, 2025, the average annual salary for a SVP Marketing in Columbia, SC is $279,001. Salary.com reports that pay typically ranges from $243,201 to $324,301, with most professionals earning between $210,607 and $365,544.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $324,301 | $27,025 | $6,237 | $156 |
| Average | $279,001 | $23,250 | $5,365 | $134 |
| 25th Percentile | $243,201 | $20,267 | $4,677 | $117 |
An entry-level SVP Marketing with under 1 year experience makes about $257,111. With less than 2 years of experience, a mid-level SVP Marketing makes around $260,332. After 2-4 years, the SVP Marketing pay rises to about $264,626. Those senior SVP Marketing with 5-8 years of experience earn roughly $271,068, and those SVP Marketing having 8 years or more experience are expected to earn about $279,121 on average.
| Levels | Salary |
|---|---|
| Entry Level SVP Marketing | $257,111 |
| Intermediate Level SVP Marketing | $260,332 |
| Senior Level SVP Marketing | $264,626 |
| Specialist Level SVP Marketing | $271,068 |
| Expert Level SVP Marketing | $279,121 |
| Entry Level | 8% |
| Mid Level | 7% |
| Senior Level | 5% |
| Top Level | 3% |
| Experienced | 0% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
Marketing Strategy: Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage. Strategic planning involves an analysis of the company's strategic initial situation prior to the formulation, evaluation and selection of market-oriented competitive position that contributes to the company's goals and marketing objectives. Strategic marketing, as a distinct field of study emerged in the 1970s, and built on strategic management that preceded it. Marketing strategy highlights the role of marketing as a link between the organization and its customers.
Sales and Marketing: Marketing consists of the strategies your company employs to generate interest in your business. Sales are the methods by which you convert that interest into a transaction.
| Skill | Salary | Demand |
|---|---|---|
|
Customer Acquisition
|
$309,691 |
11%
|
|
Lead Generation
|
$306,901 |
10%
|
|
Go To Market
|
$301,321 |
8%
|
|
B2B
|
$301,321 |
8%
|
|
Storytelling
|
$298,531 |
7%
|
|
Market Research
|
$298,531 |
7%
|
