As of April 01, 2025, the average annual salary for a SVP Marketing in Lexington, KY is $228,301. Salary.com reports that pay typically ranges from $209,201 to $250,601, with most professionals earning between $191,811 and $270,904.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $250,601 | $20,883 | $4,819 | $120 |
| Average | $228,301 | $19,025 | $4,390 | $110 |
| 25th Percentile | $209,201 | $17,433 | $4,023 | $101 |
An entry-level SVP Marketing with under 1 year experience makes about $216,702. With less than 2 years of experience, a mid-level SVP Marketing makes around $218,409. After 2-4 years, the SVP Marketing pay rises to about $220,686. Those senior SVP Marketing with 5-8 years of experience earn roughly $224,102, and those SVP Marketing having 8 years or more experience are expected to earn about $228,371 on average.
| Levels | Salary |
|---|---|
| Entry Level SVP Marketing | $216,702 |
| Intermediate Level SVP Marketing | $218,409 |
| Senior Level SVP Marketing | $220,686 |
| Specialist Level SVP Marketing | $224,102 |
| Expert Level SVP Marketing | $228,371 |
| Entry Level | 5% |
| Mid Level | 4% |
| Senior Level | 3% |
| Top Level | 2% |
| Experienced | 0% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
Marketing Strategy: Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage. Strategic planning involves an analysis of the company's strategic initial situation prior to the formulation, evaluation and selection of market-oriented competitive position that contributes to the company's goals and marketing objectives. Strategic marketing, as a distinct field of study emerged in the 1970s, and built on strategic management that preceded it. Marketing strategy highlights the role of marketing as a link between the organization and its customers.
Sales and Marketing: Marketing consists of the strategies your company employs to generate interest in your business. Sales are the methods by which you convert that interest into a transaction.
| Skill | Salary | Demand |
|---|---|---|
|
Customer Acquisition
|
$253,414 |
11%
|
|
Lead Generation
|
$251,131 |
10%
|
|
Go To Market
|
$246,565 |
8%
|
|
B2B
|
$246,565 |
8%
|
|
Storytelling
|
$244,282 |
7%
|
|
Market Research
|
$244,282 |
7%
|
