As of December 01, 2024, the average annual pay of SVP Marketing in Sacramento, CA is $327,101. While Salary.com is seeing that SVP Marketing salary in Sacramento, CA can go up to $426,635 or down to $246,671, but most earn between $285,001 and $379,201. Salary.com shows the average base salary (core compensation), as well as the average total cash compensation for the job of SVP Marketing in the United States.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $379,201 | $31,600 | $7,292 | $182 |
| Average | $327,101 | $27,258 | $6,290 | $157 |
| 25th Percentile | $285,001 | $23,750 | $5,481 | $137 |
An entry-level SVP Marketing with under 1 year experience makes about $299,824. With less than 2 years of experience, a mid-level SVP Marketing makes around $303,580. After 2-4 years, the SVP Marketing pay rises to about $308,588. Those senior SVP Marketing with 5-8 years of experience earn roughly $316,100, and those SVP Marketing having 8 years or more experience are expected to earn about $325,490 on average.
| Levels | Salary |
|---|---|
| Entry Level SVP Marketing | $299,824 |
| Intermediate Level SVP Marketing | $303,580 |
| Senior Level SVP Marketing | $308,588 |
| Specialist Level SVP Marketing | $316,100 |
| Expert Level SVP Marketing | $325,490 |
| Entry Level | 8% |
| Mid Level | 7% |
| Senior Level | 6% |
| Top Level | 3% |
| Experienced | 0% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
Marketing Strategy: Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage. Strategic planning involves an analysis of the company's strategic initial situation prior to the formulation, evaluation and selection of market-oriented competitive position that contributes to the company's goals and marketing objectives. Strategic marketing, as a distinct field of study emerged in the 1970s, and built on strategic management that preceded it. Marketing strategy highlights the role of marketing as a link between the organization and its customers.
Sales and Marketing: Marketing consists of the strategies your company employs to generate interest in your business. Sales are the methods by which you convert that interest into a transaction.
| Skill | Salary | Demand |
|---|---|---|
|
Customer Acquisition
|
$363,082 |
11%
|
|
Lead Generation
|
$359,811 |
10%
|
|
Go To Market
|
$353,269 |
8%
|
|
B2B
|
$353,269 |
8%
|
|
Storytelling
|
$349,998 |
7%
|
|
Market Research
|
$349,998 |
7%
|
