Know your market value with insights across roles — from individual contributors to executive pay and overall company compensation trends.
Access a suite of powerful calculators to make data-driven career decisions.
Automate pay cycles, manage job architectures, and ensure pay equity with AI-powered compensation platforms.
Access validated salary benchmarks, labor market trends, and minimum wage data to stay competitive.
Participate in and purchase industry-specific salary surveys to obtain the most accurate, peer-reported pay data.
As of August 01, 2026, the average salary for a VP of Sales Program in California is $248,290 per year, which breaks down to an hourly rate of $119.
However, a VP of Sales Program's salary can vary significantly. Here’s a look at the typical salary range:
Compensation Planning
Develop a Job Description
Pay Equity
2026 Compensation Trend
AI-Powered HR
AI-Powered Talent
VP of Sales Program Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $268,090 | $22,341 | $5,156 | $129 |
| Average | $248,290 | $20,691 | $4,775 | $119 |
| 25th Percentile | $230,690 | $19,224 | $4,436 | $111 |
HiddenLayer - San Diego, CA
HiddenLayer - San Francisco, CA
Pacific Rim Capital - Irvine, CA
The Police Credit Union of California - San Bruno, CA
A VP of Sales Program's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, and company size can directly affect your earning potential.
Experience is a primary driver of a VP of Sales Program's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Job Role | Years of Experience | Average Salary |
|---|---|---|
| Sales Program Senior Manager | 5+ years | $182,025 |
| Strategic Sales Director | 5+ years | $210,563 |
| VP of Sales Program | 5+ years | $248,270 |
| SVP of Division Sales | 5+ years | $302,597 |
| Chief Global Sales Executive | 5+ years | $375,453 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract VP of Sales Programs. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
VP of Sales Program salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $277,946. While startup companies pay approximate $235,136.
| Company Size | Employees | Average Salary |
|---|---|---|
| Startup | 1~50 | $235,136 |
| Growth Stage | 51~500 | $248,684 |
| Established | 501~5000 | $268,406 |
| Enterprise | 5000+ | $277,946 |
For VP of Sales Program roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Energy & Utilities and Software & Networking sectors offer the strongest compensation, at 20% above the average. In contrast, VP of Sales Program positions in Hospitality & Leisure or Edu., Gov't. & Nonprofit typically offer lower base pay, as these industries often view VP of Sales Program as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Energy & Utilities | $297,948 | $143.0 | 20% |
| Software & Networking | $297,948 | $143.0 | 20% |
| Financial Services | $285,534 | $137.0 | 15% |
| Biotechnology | $273,119 | $131.0 | 10% |
| Internet | $273,119 | $131.0 | 10% |
Understanding how a VP of Sales Program's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $268,090 | $22,341 | $5,156 | $129 |
| Average | $248,290 | $20,691 | $4,775 | $119 |
| 25th Percentile | $230,690 | $19,224 | $4,436 | $111 |
For a VP of Sales Program, the most direct path to higher earnings is advancing to the SVP of Division Sales role. This promotion typically comes with a significant pay increase, bringing the average annual salary to $302,588 - a projected growth of 22% over your current level.
Ready to take the next step in your career? Browse thousands of current VP of Sales Program job openings on our job board. Use the search bar below to find your perfect match.
goodr
Los Angeles, CA
goodr | Los Angeles, CA
Job Description. Job Description. ABOUT GOODR. We create and sell active eyewear for anyone. No Slip. No Bounce. All Polarized. All Fun. Interested in join... more
4 Days Ago
Luminance
San Francisco, CA
Luminance | San Francisco, CA
Job Description. Job Description. We are seeking an experienced and commercially driven. VP of Sales (US). to lead and scale our North American revenue eng... more
4 Days Ago
Convoso
Woodland Hills, CA
Convoso | Woodland Hills, CA
VP Of SalesConvoso is a leading AI-powered contact center platform purpose-built for revenue teams.Since 2006, Convoso has remained at the forefront of inn... more
2 Days Ago
Clearwater Living
Newport Beach, CA
Clearwater Living | Newport Beach, CA
Job Description. Job Description. If you are looking for a challenging and exciting opportunity- then look no further. A highly rewarding Vice President of... more
4 Days Ago
OpenSpace
San Francisco, CA
OpenSpace | San Francisco, CA
Job Description. Job Description. VP of Sales, North America. OpenSpace, a Series D technology company, is seeking a world-class VP of Sales, North America... more
5 Days Ago
Keller Executive Search
Irvine, CA
Keller Executive Search | Irvine, CA
Job Description. Job Description. Our client is a globally recognized, privately held multinational and the world leader in premium outdoor heating solutio... more
5 Days Ago
Get a Salary Increase
Analyze the market and your qualifications to negotiate your salary with confidence.
Search Job Openings
Search thousands of open positions to find your next opportunity.
Adjust Employee Salary
Individualize employee pay based on unique job requirements and personal qualifications.
Price My Industry Jobs
Get the latest market price for benchmark jobs and jobs in your industry.
Use Salary.com's Cost of Living Calculator to find out what income you need to maintain your standard of living in a different city and how much more or less money you need to budget for basic expenses.
Explore Cost of Living CalculatorSalary.com experts will help you thrive your workplaces.
Salary.com provides salary survey data for thousands of industry Jobs.
Salary.com salary estimates, histograms, trends, and comparisons are derived from both employer job postings and third-party data sources. We also provide multiple percentiles of salary information for your reference, click here to know Why the Salary Midpoint Formula Is Crucial to Getting Pay Equity Right. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Salary.com's CompAnalyst platform offers:
