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Market Research Supervisor Salary in the United States

How much does a Market Research Supervisor make in the United States?

As of August 01, 2026, the average salary for a Market Research Supervisor in the United States is $107,671 per year, which breaks down to an hourly rate of $52.

However, a Market Research Supervisor's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $122,366
  • Majority Range (25th-75th percentile): $95,807 to $115,363
  • Entry-Level (10th percentile): $85,005
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Market Research Supervisor Salaries

A Market Research Supervisor's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Market Research Supervisor Salaries?

Experience is a primary driver of a Market Research Supervisor's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Market Research Analyst III (4-7 years): $101,634
  • Market Research Analyst IV (7+ years): $134,274
  • Market Research Supervisor (7+ years): $107,671
  • Market Research Manager (7+ years): $125,410
  • Market Research Director (7+ years): $181,608
Job Role Years of Experience Average Salary
Market Research Analyst III4-7 years$101,634
Market Research Analyst IV7+ years$134,274
Market Research Supervisor7+ years$107,671
Market Research Manager7+ years$125,410
Market Research Director7+ years$181,608
View as Graph

How Do Market Research Supervisors Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Market Research Supervisors. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $119,213.
  • California: $118,761.
  • Massachusetts: $117,178.

Top Paying Cities for Market Research Supervisor

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $135,805
  • San Francisco: $134,318
  • Oakland: $131,488

What Skills Can Increase a Market Research Supervisor's Salary?

Demanded Skills for the Role:

  • Agility (Mentioned in 8.33% Job Postings): The ability to think quickly and clearly.
  • Data Capture (Mentioned in 8.33% Job Postings): Data capture is the process of extracting information from paper or electronic documents and converting it into data for key systems.
  • Product Research (Mentioned in 8.33% Job Postings): Testing the product concepts, evaluating ideas, and examining competitors to ensure the product will match the demand in the market.
Skills Demand Percentage
Agility 8.33%
Data Capture 8.33%
Product Research 8.33%
See More Skills

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Market Research Supervisor's salary.

  • Integrity: Can increase your salary by up to 19%.
  • Scheduling: Can increase your salary by up to 5%.
  • Standard Operating Procedures: Can increase your salary by up to 4%.
Skill Salary Salary % Increase
Integrity $128,128
19%
Scheduling $113,055
5%
Standard Operating Procedures $111,978
4%
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Market Research Supervisor Salary by Company Size: Startups vs. Enterprise

Market Research Supervisor salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $120,531. While startup companies pay approximate $101,967.

Market Research Supervisor Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $101,967
Growth Stage 51~500 $107,842
Established 501~5000 $116,395
Enterprise 5000+ $120,531

Market Research Supervisor Salary by Industry: Top Paying Sectors

For Market Research Supervisor roles, the industry you choose can affect earning potential by as much as 50% (the gap between the highest and lowest paying industries). Data shows that the Pharmaceuticals and Aerospace & Defense sectors offer the strongest compensation, at 25% above the average. In contrast, Market Research Supervisor positions in Retail & Wholesale or Transportation typically offer lower base pay, as these industries often view Market Research Supervisor as a support function rather than a direct revenue driver.

The top paying industry for a Market Research Supervisor

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Pharmaceuticals$134,589$65.025%

How Education impacts an Market Research Supervisor's Salary?

Your level of education can impact your salary potential. While many Market Research Supervisor enter the field with a Bachelor's Degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for an Market Research Supervisor with a Bachelor's Degree is between $112,740 and $121,277.

Market Research Supervisor Salaries by Degree Level

Typical Education for Market Research Supervisor
Degree Level % of user with this level of education
No Diploma 20.0%
High School 65.0%
Associates 15.0%
Bachelors 20.0%
Masters 65.0%
Doctorate 15.0%
View as Graph

Market Research Supervisor Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Market Research Supervisor's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on August 01, 2026
$95,807
Average $107,671/year
$115,363
$7,984
Average $8,973/month
$9,614
$1,842
Average $2,071/week
$2,219
$46
Average $52/hour
$55
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $115,363 $9,614 $2,219 $55
Average $107,671 $8,973 $2,071 $52
25th Percentile $95,807 $7,984 $1,842 $46

Market Research Supervisor Salary Growth & Career Path

Market Research Supervisor

Next Role

Advancement

Promotions are the fastest way to increase your earnings. As a Market Research Supervisor, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.

Next Step Role Estimate Salary Projected Raise
Marketing Data Analytics Manager $124,662 16%
Market Research Manager $125,410 16%

Most common benefits for Market Research Supervisor

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Market Research Supervisor

Here are companies hiring for Market Research Supervisor and their salaries, click below for more details.

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FAQ about Market Research Supervisor

1. Where can a Market Research Supervisor earn the most?

A Market Research Supervisor's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Market Research Supervisor earns the most in San Jose, CA, where the annual salary of a Market Research Supervisor is $135,805.

2. What is the highest pay for Market Research Supervisor?

The highest pay for Market Research Supervisor is $122,366.

3. What is the lowest pay for Market Research Supervisor?

The lowest pay for Market Research Supervisor is $85,005.

4. What are the responsibilities of Market Research Supervisor?

Supervises activities in the market research department. Ensures appropriate use of analytic techniques to determine demand for products and services. Interprets and predicts consumer trends, formulates research and development proposals, and monitors research projects. May require a bachelor's degree. Typically reports to a manager. Supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. Typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes.

5. What industry pays the highest salary for Market Research Supervisor?

The Pharmaceuticals industry offers the highest average compensation for Market Research Supervisor roles, with salaries approximately 25% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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