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Marketing Data Analyst IV Salary in Morgantown, KY

How much does a Marketing Data Analyst IV make in Morgantown, KY?

As of October 01, 2026, the average salary for a Marketing Data Analyst IV in Morgantown, KY is $114,440 per year, which breaks down to an hourly rate of $55.

However, a Marketing Data Analyst IV's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $136,286
  • Majority Range (25th-75th percentile): $103,832 to $125,875
  • Entry-Level (10th percentile): $94,174
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Marketing Data Analyst IV Salaries

A Marketing Data Analyst IV's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Marketing Data Analyst IV Salaries?

Experience is a primary driver of a Marketing Data Analyst IV's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Marketing Data Analyst II (2-4 years): $71,499
  • Marketing Data Analyst III (4-7 years): $85,116
  • Marketing Data Analyst IV (7+ years): $114,440
  • Marketing Data Analyst V (7-10 years): $139,771
  • Marketing Data Analytics Supervisor (10+ years): $101,965
Job Role Years of Experience Average Salary
Marketing Data Analyst II2-4 years$71,499
Marketing Data Analyst III4-7 years$85,116
Marketing Data Analyst IV7+ years$114,440
Marketing Data Analyst V7-10 years$139,771
Marketing Data Analytics Supervisor10+ years$101,965
View as Graph

Top Paying Cities for Marketing Data Analyst IVs

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $159,824
  • San Francisco: $158,074
  • Oakland: $154,743

Marketing Data Analyst IV Salary by Company Size: Startups vs. Enterprise

Marketing Data Analyst IV salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $127,761. While startup companies pay approximate $108,181.

Marketing Data Analyst IV Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $108,181
Growth Stage 51~500 $114,388
Established 501~5000 $123,363
Enterprise 5000+ $127,761

Marketing Data Analyst IV Salary by Industry: Top Paying Sectors

For Marketing Data Analyst IV roles, the industry you choose can affect earning potential by as much as 100% (the gap between the highest and lowest paying industries). Data shows that the Aerospace & Defense and Business Services sectors offer the strongest compensation, at 50% above the average. In contrast, Marketing Data Analyst positions in Biotechnology or Transportation typically offer lower base pay, as these industries often view Marketing Data Analyst IV as a support function rather than a direct revenue driver.

The top paying industry for a Marketing Data Analyst IV

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Aerospace & Defense$190,071$91.050%

Marketing Data Analyst IV Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Marketing Data Analyst IV's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on October 01, 2026
$103,832
Average $114,440/year
$125,875
$8,653
Average $9,537/month
$10,490
$1,997
Average $2,201/week
$2,421
$50
Average $55/hour
$61
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $125,875 $10,490 $2,421 $61
Average $114,440 $9,537 $2,201 $55
25th Percentile $103,832 $8,653 $1,997 $50

Marketing Data Analyst IV Salary Growth & Career Path

Marketing Data Analyst IV

Next Role

Advancement

Promotions are the fastest way to increase your earnings. As a Marketing Data Analyst IV, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.

Next Step Role Estimate Salary Projected Raise
Marketing Data Analyst V $139,771 22%
Market Research Supervisor $97,222 -15%

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Where Does Our Salary Data Come From?

Salary.com salary estimates, histograms, trends, and comparisons are derived from both employer job postings and third-party data sources. We also provide multiple percentiles of salary information for your reference, click here to know Why the Salary Midpoint Formula Is Crucial to Getting Pay Equity Right. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.

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