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Media Planning Supervisor Salary in the United States

How much does a Media Planning Supervisor make in the United States?

As of August 01, 2026, the average salary for a Media Planning Supervisor in the United States is $103,700 per year, which breaks down to an hourly rate of $50.

However, a Media Planning Supervisor's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $122,203
  • Majority Range (25th-75th percentile): $95,584 to $113,385
  • Entry-Level (10th percentile): $88,195
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Media Planning Supervisor Salaries

A Media Planning Supervisor's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Media Planning Supervisor Salaries?

Experience is a primary driver of a Media Planning Supervisor's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Media Planning Analyst IV (7+ years): $115,361
  • Media Supervisor (7+ years): $101,844
  • Media Planning Supervisor (7+ years): $103,700
  • Media Planning Manager (7+ years): $114,180
  • Media Planning Senior Manager (7+ years): $154,671
Job Role Years of Experience Average Salary
Media Planning Analyst IV7+ years$115,361
Media Supervisor7+ years$101,844
Media Planning Supervisor7+ years$103,700
Media Planning Manager7+ years$114,180
Media Planning Senior Manager7+ years$154,671
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How Do Media Planning Supervisors Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Media Planning Supervisors. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $114,817.
  • California: $114,381.
  • Massachusetts: $112,857.

Top Paying Cities for Media Planning Supervisor

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $130,797
  • San Francisco: $129,365
  • Oakland: $126,638

Media Planning Supervisor Salary by Company Size: Startups vs. Enterprise

Media Planning Supervisor salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $116,086. While startup companies pay approximate $98,206.

Media Planning Supervisor Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $98,206
Growth Stage 51~500 $103,865
Established 501~5000 $112,102
Enterprise 5000+ $116,086

Media Planning Supervisor Salary by Industry: Top Paying Sectors

For Media Planning Supervisor roles, the industry you choose can affect earning potential by as much as 60% (the gap between the highest and lowest paying industries). Data shows that the Software & Networking and Financial Services sectors offer the strongest compensation, at 30% above the average. In contrast, Media Planning Supervisor positions in Telecom or Retail & Wholesale typically offer lower base pay, as these industries often view Media Planning Supervisor as a support function rather than a direct revenue driver.

The top paying industries for a Media Planning Supervisor

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Software & Networking$134,810$65.030%
Financial Services$129,625$62.025%
Biotechnology$124,440$60.020%
Pharmaceuticals$124,440$60.020%
Healthcare$119,255$57.015%

Media Planning Supervisor Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Media Planning Supervisor's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on August 01, 2026
$95,584
Average $103,700/year
$113,385
$7,965
Average $8,642/month
$9,449
$1,838
Average $1,994/week
$2,180
$46
Average $50/hour
$55
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $113,385 $9,449 $2,180 $55
Average $103,700 $8,642 $1,994 $50
25th Percentile $95,584 $7,965 $1,838 $46

Media Planning Supervisor Salary Growth & Career Path

Media Planning Supervisor

Next Role

Advancement

Promotions are the fastest way to increase your earnings. As a Media Planning Supervisor, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.

Next Step Role Estimate Salary Projected Raise
Advertising Manager $118,469 14%
Media Planning Manager $114,180 10%

Most common benefits for Media Planning Supervisor

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Media Planning Supervisor

Here are companies hiring for Media Planning Supervisor and their salaries, click below for more details.

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FAQ about Media Planning Supervisor

1. Where can a Media Planning Supervisor earn the most?

A Media Planning Supervisor's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Media Planning Supervisor earns the most in San Jose, CA, where the annual salary of a Media Planning Supervisor is $130,797.

2. What is the highest pay for Media Planning Supervisor?

The highest pay for Media Planning Supervisor is $122,203.

3. What is the lowest pay for Media Planning Supervisor?

The lowest pay for Media Planning Supervisor is $88,195.

4. What are the responsibilities of Media Planning Supervisor?

Supervises the team responsible for the planning, execution, and optimization of media plans across multiple media channels. Coordinates the client's overall marketing strategy, tactics, message, and objectives. Uses analytics to design innovative strategies to ensure the client's marketing campaigns are accurate, data-driven, and reach the target audience. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns and ongoing campaign evolvement. Requires a bachelor's degree. Typically reports to a manager. Supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. Typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes.

5. What industry pays the highest salary for Media Planning Supervisor?

The Software & Networking industry offers the highest average compensation for Media Planning Supervisor roles, with salaries approximately 30% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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