As of April 01, 2026, the average salary for a Media Planning Supervisor in the United States is $103,696 per year, which breaks down to an hourly rate of $50.
However, a Media Planning Supervisor's salary can vary significantly. Here’s a look at the typical salary range:
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A Media Planning Supervisor's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of a Media Planning Supervisor's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Job Role | Years of Experience | Average Salary |
|---|---|---|
| Media Planning Analyst IV | 7+ years | $115,373 |
| Media Supervisor | 7+ years | $101,122 |
| Media Planning Supervisor | 7+ years | $103,696 |
| Media Planning Manager | 7+ years | $114,180 |
| Media Planning Senior Manager | 7+ years | $154,691 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Media Planning Supervisors. For example, consider the average annual salaries in these key locations:
Understanding how a Media Planning Supervisor's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on April 01, 2026Promotions are the fastest way to increase your earnings. As a Media Planning Supervisor, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.
| Next Step Role | Estimate Salary | Projected Raise |
|---|---|---|
| Advertising Manager | $118,452 | 14% |
| Media Planning Manager | $114,180 | 10% |
Salaries for a Media Planning Supervisor can change over time, reflecting shifts in market demand and the overall economy. The median salary from $87,058 in 2023 to around $87,058 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Media Planning Supervisor salary trends, .
| Year | Average Annual Salary |
|---|---|
| 2023 |
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| 2024 | $87,058 |
| 2025 |
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| 2026 |
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| 2027 |
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A Media Planning Supervisor's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Media Planning Supervisor earns the most in San Jose, CA, where the annual salary of a Media Planning Supervisor is $130,792.
The highest pay for Media Planning Supervisor is $122,233.
The lowest pay for Media Planning Supervisor is $88,208.
Supervises a team responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Uses analytics to design innovative strategies to ensure the client marketing campaigns reach the target audience. Oversees campaign tactics and execution to monitor spending, manage budgets, and control pacing, optimization, and timelines for all types of media campaigns. Guides negotiations for media buys, pricing, and media placement scheduling with vendors. Researches and recommends new media strategies, platforms, and channels to explore or utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. Supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. Typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
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