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Hourly Wage for Social Media Analyst I Salary in the United States

What is the highest and lowest hourly pay for Social Media Analyst I?

As of August 01, 2026, the average hourly rate for a Social Media Analyst I in the United States is $28, which translates to an annual salary of about $59,091.

However, the hourly wage can vary significantly based on several factors. Here’s a detailed look at the typical pay range per hour:

  • Top Earners (90th percentile): $33 per hour
  • Majority Range (25th-75th percentile): $24 to $31 per hour
  • Entry-Level (10th percentile): $21 per hour
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Social Media Analyst I Salaries

A Social Media Analyst I's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Social Media Analyst I Salaries?

Experience is a primary driver of a Social Media Analyst I's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Social Media Analyst I (0-2 years): $59,091
  • Social Media Analyst II (2-4 years): $68,948
  • Social Media Analyst III (4-7 years): $91,174
  • Social Media Analyst IV (7+ years): $113,053
  • Social Media Analytics Supervisor (7+ years): $100,365
Job Role Years of Experience Average Salary
Social Media Analyst I0-2 years$59,091
Social Media Analyst II2-4 years$68,948
Social Media Analyst III4-7 years$91,174
Social Media Analyst IV7+ years$113,053
Social Media Analytics Supervisor7+ years$100,365
View as Graph

How Do Social Media Analyst Is Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Social Media Analyst Is. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $65,426.
  • California: $65,177.
  • Massachusetts: $64,309.

Top Paying Cities for Social Media Analyst I

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $74,531
  • San Francisco: $73,715
  • Oakland: $72,162

Social Media Analyst I Salary by Company Size: Startups vs. Enterprise

Social Media Analyst I salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $66,149. While startup companies pay approximate $55,960.

Social Media Analyst I Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $55,960
Growth Stage 51~500 $59,185
Established 501~5000 $63,879
Enterprise 5000+ $66,149

Social Media Analyst I Salary by Industry: Top Paying Sectors

For Social Media Analyst I roles, the industry you choose can affect earning potential by as much as 110% (the gap between the highest and lowest paying industries). Data shows that the Financial Services and Aerospace & Defense sectors offer the strongest compensation, at 50% above the average. In contrast, Social Media Analyst positions in Media or Biotechnology typically offer lower base pay, as these industries often view Social Media Analyst I as a support function rather than a direct revenue driver.

The top paying industries for a Social Media Analyst I

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Financial Services$88,636$43.050%
Aerospace & Defense$76,818$37.030%

Social Media Analyst I Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Social Media Analyst I's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on August 01, 2026
$50,866
Average $59,091/year
$64,167
$4,239
Average $4,924/month
$5,347
$978
Average $1,136/week
$1,234
$24
Average $28/hour
$31
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $64,167 $5,347 $1,234 $31
Average $59,091 $4,924 $1,136 $28
25th Percentile $50,866 $4,239 $978 $24

Most common benefits for Social Media Analyst I

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Social Media Analyst I

Here are companies hiring for Social Media Analyst I and their salaries, click below for more details.

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FAQ about Social Media Analyst I

1. What are the responsibilities of Social Media Analyst I?

Collects and analyzes data related to social media marketing campaigns. Analyzes social media data to identify patterns and trends. Monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. Identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders. Requires a bachelor's degree. Typically reports to a manager. Work is closely managed. Works on projects/matters of limited complexity in a support role. Typically requires 0-2 years of related experience.

Where Does Our Salary Data Come From?

Salary.com salary estimates, histograms, trends, and comparisons are derived from both employer job postings and third-party data sources. We also provide multiple percentiles of salary information for your reference, click here to know Why the Salary Midpoint Formula Is Crucial to Getting Pay Equity Right. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.

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