As of January 01, 2026, the average salary for a Social Media Data Analyst in the United States is $78,644 per year, which breaks down to an hourly rate of $38.
However, a Social Media Data Analyst's salary can vary significantly. Here’s a look at the typical salary range:
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A Social Media Data Analyst's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.
Experience is a primary driver of a Social Media Data Analyst's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Entry Level Social Media Data Analyst | $78,644 |
| Intermediate Level Social Media Data Analyst | $79,018 |
| Senior Level Social Media Data Analyst | $80,209 |
| Specialist Level Social Media Data Analyst | $81,003 |
| Expert Level Social Media Data Analyst | $81,202 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Social Media Data Analysts. For example, consider the average annual salaries in these key locations:
Demanded Skills for the Role:
| Skills | Demand Percentage |
|---|---|
| Analysis | 8.4% |
| Hydraulics | 2.53% |
| Installation | 1.76% |
| Skill | Salary | Salary % Increase |
|---|---|---|
|
Computer Vision
|
$85,721 |
9%
|
|
Algorithms
|
$84,935 |
8%
|
|
Artificial Intelligence
|
$84,935 |
8%
|
|
Machine Learning
|
$84,149 |
7%
|
|
Packaging
|
$83,362 |
6%
|
|
3D CAD
|
$83,362 |
6%
|
Your level of education can impact your salary potential. While many Social Media Data Analysts enter the field with a Associate's Degree degree, higher education can lead to more specialized and higher-paying roles.
According to our 100% employer-reported salary data, the median salary for a Social Media Data Analyst with a Associate's Degree is between $75,071 and $78,478).
Social Media Data Analyst Salaries by Degree Level
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 0.2% |
| High School | 1.2% |
| Associates | 2.3% |
| Bachelors | 68.5% |
| Masters | 25.1% |
| Doctorate | 2.8% |
Understanding how a Social Media Data Analyst's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on January 01, 2026Salaries for a Social Media Data Analyst can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $82,968 in 2023 to around $78,187 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Social Media Data Analyst salary trends, .
| Year | Average Annual Salary |
|---|---|
| 2022 |
View More
|
| 2023 | $82,968 |
| 2024 | $79,797 |
| 2025 | $78,187 |
| 2026 |
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|
| 2027 |
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|
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