Social Media Communications Specialist I Salary in Dallas, TX
How much does a Social Media Communications Specialist I make in Dallas, TX?
As of October 01, 2026, the average salary for a Social Media Communications Specialist I in Dallas, TX is $58,350 per year, which breaks down to an hourly rate of $28.
However, a Social Media Communications Specialist I's salary can vary significantly. Here’s a look at the typical salary range:
Top Earners (90th percentile): $67,930
Majority Range (25th-75th percentile): $50,228 to $63,365
Entry-Level (10th percentile): $42,833
10%$42,833
50% (Median)$58,350
90%$67,930
Social Media Communications Specialist I Salaries by Percentile
Key Factors That Influence Social Media Communications Specialist I Salaries
A Social Media Communications Specialist I's salary isn't a fixed number. It's shaped by several important factors.
Below, we'll explore how your years of experience, geographic location, skills and company size can directly affect your earning potential.
How Experience Level Affects Social Media Communications Specialist I Salaries?
Experience is a primary driver of a Social Media Communications Specialist I's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
Social Media Communications Specialist I (0-2 years): $58,350
Social Media Communications Specialist II (2-4 years): $66,183
Social Media Communications Specialist III (4-7 years): $92,530
Social Media Communications Specialist IV (7+ years): $114,590
Social Media Communications Manager (7+ years): $111,348
Top Paying Cities for Social Media Communications Specialist Is
Salaries can also vary between different cities.
Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay.
Here are a few examples of average annual salaries in different U.S. cities:
San Jose: $74,529
San Francisco: $73,713
Oakland: $72,159
San Jose, CA$74,529
San Francisco, CA$73,713
Oakland, CA$72,159
New York, NY$68,034
Paramus, NJ$67,207
Queens Village, NY$67,204
Passaic, NJ$67,148
Bergenfield, NJ$67,143
Stamford, CT$67,013
Huntington, NY$66,989
Newark, NJ$66,552
Bridgeport, CT$66,427
Vallejo, CA$66,310
New Brunswick, NJ$66,286
Petaluma, CA$66,251
Middlesex, NJ$66,138
Somerset, NJ$66,097
Santa Cruz, CA$66,020
Boston, MA$65,660
Monterey, CA$65,452
Seattle, WA$65,317
Santa Rosa, CA$65,305
Los Angeles, CA$65,287
Juneau, AK$65,134
Washington, DC$65,069
Orange, CA$64,858
Santa Ana, CA$64,702
Long Beach, CA$64,643
Anaheim, CA$64,632
Anchorage, AK$64,602
Santa Maria, CA$64,425
Everett, WA$64,413
Danbury, CT$64,205
Bremerton, WA$64,123
Tacoma, WA$63,911
New Suffolk, NY$63,909
Sacramento, CA$63,893
Santa Barbara, CA$63,828
Trenton, NJ$63,763
San Diego, CA$63,763
Brockton, MA$63,698
Fairbanks, AK$63,553
Lompoc, CA$63,402
Lowell, MA$63,355
Ventura, CA$63,343
Nashua, NH$63,332
Stockton, CA$63,326
Modesto, CA$62,894
Poughkeepsie, NY$62,764
Olympia, WA$62,652
Kennewick, WA$62,652
New Haven, CT$62,628
Lawrence, MA$62,416
Hartford, CT$62,357
Riverside, CA$62,345
New Bedford, MA$62,286
Richland, WA$62,286
Bakersfield, CA$62,203
San Bernardino, CA$62,179
New Britain, CT$62,173
Atlantic City, NJ$62,173
New London, CT$62,150
Norwich, CT$62,132
Portsmouth, NH$62,120
Boulder, CO$61,995
Portland, OR$61,913
Worcester, MA$61,908
Minneapolis, MN$61,724
Philadelphia, PA$61,642
Honolulu, HI$61,447
Saint Paul, MN$61,418
Vineland, NJ$61,405
Providence, RI$61,234
Chicago, IL$61,063
Bellingham, WA$60,992
Springfield, MA$60,944
Baltimore, MD$60,927
Chico, CA$60,779
Pittsfield, MA$60,619
Manchester, NH$60,507
Spokane, WA$60,247
Denver, CO$60,241
Albany, NY$59,964
Troy, NY$59,940
Nassau, NY$59,877
Schenectady, NY$59,816
Wilmington, DE$59,769
Burlington, VT$59,686
Salem, OR$59,662
Portland, ME$59,479
Yakima, WA$59,420
Rochester, MN$59,237
Reno, NV$59,207
Fresno, CA$59,207
Milwaukee, WI$59,154
Detroit, MI$59,095
Ann Arbor, MI$59,085
Allentown, PA$59,077
Colorado Springs, CO$58,977
Syracuse, NY$58,947
Carson City, NV$58,947
Houston, TX$58,864
Eugene, OR$58,835
Gary, IN$58,764
Springfield, OR$58,717
Bismarck, ND$58,705
Galveston, TX$58,664
Medford, OR$58,575
Fort Collins, CO$58,551
Concord, NH$58,522
Austin, TX$58,504
Mesa, AZ$58,380
Reading, PA$58,374
Phoenix, AZ$58,368
Dallas, TX$58,350
Saint Cloud, MN$58,294
Madison, WI$58,214
Utica, NY$58,055
Rochester, NY$57,960
Des Moines, IA$57,954
Raleigh, NC$57,949
Atlanta, GA$57,860
Battle Creek, MI$57,842
Salt Lake City, UT$57,824
Lancaster, PA$57,736
Harrisburg, PA$57,653
Kansas City, MO$57,594
Champaign, IL$57,582
Kansas City, KS$57,582
Fort Worth, TX$57,576
Columbus, OH$57,566
Boca Raton, FL$57,553
Pittsburgh, PA$57,529
Richmond, VA$57,505
Indianapolis, IN$57,494
Cleveland, OH$57,488
Las Vegas, NV$57,417
Cincinnati, OH$57,417
Petersburg, VA$57,328
Huntsville, AL$57,240
Lansing, MI$57,200
Lebanon, PA$57,192
Pueblo, CO$57,186
Appleton, WI$57,169
Buffalo, NY$57,145
Dayton, OH$57,127
Racine, WI$57,115
Charlotte, NC$57,110
Saint Louis, MO$57,092
York, PA$57,056
Elkhart, IN$57,056
Gastonia, NC$57,045
Billings, MT$57,031
Beaumont, TX$57,015
Lorain, OH$57,003
Benton Harbor, MI$56,991
Toledo, OH$56,980
Binghamton, NY$56,950
Rock Hill, SC$56,944
Rockford, IL$56,915
Springfield, IL$56,891
Elyria, OH$56,885
Fargo, ND$56,885
Flagstaff, AZ$56,844
Fort Lauderdale, FL$56,808
Duluth, MN$56,773
Miami, FL$56,773
Cheyenne, WY$56,731
Grand Forks, ND$56,731
Bangor, ME$56,601
Cedar Rapids, IA$56,536
Durham, NC$56,512
Louisville, KY$56,507
Grand Rapids, MI$56,495
Hialeah, FL$56,489
Casper, WY$56,406
Scranton, PA$56,335
New Orleans, LA$56,318
Virginia Beach, VA$56,312
Akron, OH$56,282
Peoria, IL$56,205
Sarasota, FL$56,194
Nashville, TN$56,152
Omaha, NE$56,152
Green Bay, WI$56,152
Baton Rouge, LA$56,123
Charleston, SC$56,111
Jamestown, NY$56,081
Davenport, IA$56,081
Tucson, AZ$56,052
Saint Petersburg, FL$56,016
Tampa, FL$56,005
Evansville, IN$55,969
Port Arthur, TX$55,969
Bradenton, FL$55,945
Santa Fe, NM$55,839
Orlando, FL$55,733
Clearwater, FL$55,715
Canton, OH$55,591
La Crosse, WI$55,591
Albuquerque, NM$55,555
Newport News, VA$55,550
High Point, NC$55,532
Ogden, UT$55,508
Corpus Christi, TX$55,461
Norfolk, VA$55,425
Laramie, WY$55,425
Rock Island, IL$55,390
Saginaw, MI$55,378
Jacksonville, FL$55,372
Salisbury, NC$55,360
Boise, ID$55,349
Moline, IL$55,319
Fort Myers, FL$55,301
Memphis, TN$55,290
Tulsa, OK$55,260
Waterloo, IA$55,225
Spartanburg, SC$55,165
Lincoln, NE$55,136
Fort Wayne, IN$55,124
Provo, UT$55,118
Cedar Falls, IA$55,047
San Antonio, TX$55,024
Greensboro, NC$55,000
South Bend, IN$54,994
Savannah, GA$54,929
Muskegon, MI$54,905
Birmingham, AL$54,900
Winston Salem, NC$54,871
Lake Charles, LA$54,728
Anderson, IN$54,716
Lexington, KY$54,699
Augusta, GA$54,681
Greenville, SC$54,681
Lima, OH$54,634
Wichita, KS$54,628
Tuscaloosa, AL$54,628
Columbia, SC$54,575
Springfield, OH$54,563
Asheville, NC$54,468
Bloomington, IN$54,427
Knoxville, TN$54,214
Shreveport, LA$54,208
Wilmington, NC$54,131
Roanoke, VA$54,131
Topeka, KS$54,025
Frankfort, KY$54,019
Oklahoma City, OK$53,978
Chillicothe, OH$53,954
Longview, TX$53,948
Melbourne, FL$53,942
Sioux Falls, SD$53,848
Mobile, AL$53,842
Terre Haute, IN$53,818
Altoona, PA$53,783
Amarillo, TX$53,741
Killeen, TX$53,724
Fayetteville, AR$53,676
Chattanooga, TN$53,659
Sioux City, IA$53,606
Idaho Falls, ID$53,594
Lynchburg, VA$53,546
Gainesville, FL$53,470
Portsmouth, OH$53,440
Little Rock, AR$53,428
Lafayette, LA$53,405
Youngstown, OH$53,405
Daytona Beach, FL$53,369
Clarksville, TN$53,363
Pensacola, FL$53,357
Temple, TX$53,353
Hopkinsville, KY$53,180
Erie, PA$53,168
Florence, SC$53,145
Charleston, WV$53,050
Great Falls, MT$53,021
Macon, GA$52,938
Tallahassee, FL$52,932
Fayetteville, NC$52,920
Waco, TX$52,908
Helena, MT$52,867
Pine Bluff, AR$52,844
Vincennes, IN$52,772
Lubbock, TX$52,749
Alamogordo, NM$52,713
Twin Falls, ID$52,660
Rapid City, SD$52,642
Jackson, MS$52,536
Huntington, WV$52,532
Greenville, MS$52,530
Parkersburg, WV$52,470
Montgomery, AL$52,459
Wichita Falls, TX$52,400
Springfield, MO$52,400
Biloxi, MS$52,371
Monroe, LA$52,311
Johnstown, PA$52,270
Sumter, SC$52,246
Columbus, GA$52,241
Pascagoula, MS$52,128
Abilene, TX$52,128
Kingsport, TN$51,975
Albany, GA$51,975
Gulfport, MS$51,957
Alexandria, LA$51,762
Fort Smith, AR$51,614
El Paso, TX$51,455
Las Cruces, NM$51,189
Harlingen, TX$51,039
Pocatello, ID$51,029
Florence, AL$50,952
Brownsville, TX$50,941
Mcallen, TX$50,817
Dothan, AL$50,734
Columbus, MS$50,383
Altus, OK$50,107
Lawton, OK$49,995
Pierre, SD$49,782
What Skills Can Increase a Social Media Communications Specialist I's Salary?
Demanded Skills for the Role:
Initiative (Mentioned in 4.78% Job Postings): Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
Marketing Communications (Mentioned in 2.49% Job Postings): Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination: Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, and promotion to public relations. MC are made up of the marketing mix which is made up of 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service based business.
Public Relations (Mentioned in 2.04% Job Postings): Public relations (PR) is the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising. But now, advertising is also a part of greater PR Activities. An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised next to the article. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a positive or favorable view about the organization, its leadership, products, or political decisions. Public relations professionals typically work for PR and marketing firms, businesses and companies, government, and public officials as PIOs and nongovernmental organizations, and nonprofit organizations. Jobs central to public relations include account coordinator, account executive, account supervisor, and media relations manager.
Mastering certain specialized skills can lead to a significant increase in pay.
Here are examples of skills and the potential impact they can have on a Social Media Communications Specialist I's salary.
Project Management: Can increase your salary by up to 8%.
Analysis: Can increase your salary by up to 7%.
Analytical Skills: Can increase your salary by up to 7%.
Social Media Communications Specialist I Salary by Company Size: Startups vs. Enterprise
Social Media Communications Specialist I salary potential scales significantly with company size.
Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $65,142.
While startup companies pay approximate $55,159.
Social Media Communications Specialist I Salary by Company Size
Company Size
Employees
Average Salary
Startup
1~50
$55,159
Growth Stage
51~500
$58,323
Established
501~5000
$62,900
Enterprise
5000+
$65,142
Social Media Communications Specialist I Salary by Industry: Top Paying Sectors
For Social Media Communications Specialist I roles, the industry you choose can affect earning potential
by as much as 90% (the gap between the highest and lowest paying industries).
Data shows that the Financial Services and Internet
sectors offer the strongest compensation, at 40% above the average.
In contrast, Social Media Communications Specialist positions in Transportation or Edu., Gov't. & Nonprofit typically offer lower base pay,
as these industries often view Social Media Communications Specialist I as a support function rather than a direct revenue driver.
The top paying industries for a Social Media Communications Specialist I
Industry Sector
Average Annual Salary
Average Hourly Rate
Pay vs.Avg
Financial Services
$82,725
$40.0
40%
Internet
$76,816
$37.0
30%
Biotechnology
$73,861
$36.0
25%
Pharmaceuticals
$70,907
$34.0
20%
Aerospace & Defense
$67,952
$33.0
15%
Social Media Communications Specialist I Salary: Hourly Rate, Weekly Pay, and Monthly Pay
Understanding how a Social Media Communications Specialist I's annual salary breaks down can help with budgeting.
Below, you can see the average hourly rate, weekly pay, and monthly pay for this role.
Use the buttons to switch between different pay periods.
Yearly
Monthly
Weekly
Hourly
Table View
Last Updated on October 01, 2026
$50,228
Average$58,350/year
$63,365
$4,186
Average$4,863/month
$5,280
$966
Average$1,122/week
$1,219
$24
Average$28/hour
$30
Annual Salary
Monthly Pay
Weekly Pay
Hourly Wage
75th Percentile
$63,365
$5,280
$1,219
$30
Average
$58,350
$4,863
$1,122
$28
25th Percentile
$50,228
$4,186
$966
$24
Social Media Communications Specialist I Salary Growth & Career Path
Promotions are the fastest way to increase your earnings.
As a Social Media Communications Specialist I, you have the following paths for advancement.
The table below compares the salary raises for common next-step roles.
By comparing these figures, you can choose the career path that best meets your financial goals.
Social Media Communications Specialist I Salary Growth and Career Path
Next Step Role
Estimate Salary
Projected Raise
Social Media Analyst II
$68,081
17%
Social Media Strategist II
$69,022
18%
Social Media Communications Specialist II
$66,183
13%
Salaries of Jobs related to Social Media Communications Specialist I
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Where Does Our Salary Data Come From?
Salary.com salary estimates, histograms, trends, and comparisons are derived from both employer job postings and third-party data sources.
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