Social Media Specialist Salary
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How much does a Social Media Specialist make? The average Social Media Specialist salary is $72,791 as of June 27, 2024, but the salary range typically falls between $66,191 and $81,012. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Salary range for a Social Media Specialist
$66,191 to $81,012
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What does a Social Media Specialist do?
Common responsibilities of a Social Media Specialist
Monitor and recommend trends in social media platforms, tools and applications to ideate and recommend new social media and digital marketing strategies to reach and grow our diverse demographic.
October 16, 2022
Demonstrated ability to build strong working relationships and consistently set and exceed service goals.
November 29, 2022
Collaborate and work closely with the creative team and freelancers to develop share-worthy images, GIFs and videos that engage and delight, and prompt consumers to click-through for a closer look at our products.
February 03, 2023
Develop short-term and long-term editorial calendars, focusing on key holidays and seasonal events, while being open to current events and trends that may call for last-minute adjustments in plans.
February 10, 2023
Provide insight and expertise on assigned property regions to the social studio and the rest of the team as needed.
March 14, 2023
Assist in the planning, design, management, and measurement of digital advertising decisions and pay-per-click (PPC) campaigns.
April 28, 2023
Create, edit, publish and share engaging content routinely - original text, organizational news, current promotions, pop culture with a focus on images, graphics, videos.
May 12, 2023
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Explore JobArchitectSocial Media Specialist Salary in Major Cities
This chart shows the salary comparison for Social Media Specialist between major cities. San Francisco City consistently ranks #1 as of June 27, 2024. Click on the chart to see the detail salary data for Social Media Specialist in each city.
Social Media Specialist Salary by State
- Alaska
- Alabama
- Arkansas
- Arizona
- California
- Colorado
- Connecticut
- District of Columbia
- Delaware
- Florida
- Georgia
- Hawaii
- Iowa
- Idaho
- Illinois
- Indiana
- Kansas
- Kentucky
- Louisiana
- Massachusetts
- Maryland
- Maine
- Michigan
- Minnesota
- Missouri
- Mississippi
- Montana
- North Carolina
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- New Hampshire
- New Jersey
- New Mexico
- Nevada
- New York
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Virginia
- Vermont
- Washington
- Wisconsin
- West Virginia
- Wyoming
Social Media Specialist Salary by City
Click to see the salary for Social Media Specialist in these major U.S. cities.
| City Name | Average Salary |
|---|---|
| San Francisco, CA | $90,989 |
| Washington, DC | $81,016 |
| Miami, FL | $70,243 |
| Chicago, IL | $76,358 |
| Boston, MA | $81,599 |
| New York, NY | $85,020 |
| Dallas, TX | $71,845 |
If you'd like know Social Media Specialist Salary in other cities, then please select a city in
Average Salary Range for Social Media Specialist
Average Base Salary
Core compensation
66191
81012
Average Total Cash Compensation
Includes base and annual incentives
What is the average salary for Social Media Specialist in 2024?
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Social Media Specialist in the United States. The base salary for Social Media Specialist ranges from $66,191 to $81,012 with the average base salary of $72,791. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $68,135 to $84,929 with the average total cash compensation of $75,906.
View Average Salary for Social Media Specialist as table
| Average Salary | Average Salary Range | |
|---|---|---|
| Base Salary | $72,791 | $66,191 - $81,012 |
| Bonus | $3,115 | $1,944 - $3,917 |
| Total Pay | $75,906 | $68,135 - $84,929 |
* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.
* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.
Estimate Salary for Social Media Specialist online for free
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Please enter the following pay factors for Social Media Specialist, to get a real-time salary target.
If you want to get more detailed salary information, please view Professional Salary Report
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Similar Jobs to Social Media Specialist
Comments about Social Media Specialist
What's the difference between Social Media Specialist IV and Social Media Specialist?
According to our latest salary estimation on June 27, 2024. The average salary of Social Media Specialist is $72,791, and the average salary of Social Media Specialist IV is $116,923. The average salary of Social Media Specialist IV is higher than Social Media Specialist. ( 2024-06-27 salary.com )
I am a Social Media Specialist, which location’s salary is higher, Auburn, AL or Bentonville, AR?
Bentonville, AR typically sees higher pay than Auburn, AL for Social Media Specialist. a Social Media Specialist Salary in Bentonville, AR is $65,803 as of June 27, 2024; a Social Media Specialist Salary in Auburn, AL is $64,202 as of June 27, 2024. ( 2024-06-27 salary.com )
Social Media Specialist Frequently Asked Questions
Why does the salary of a Social Media Specialist vary from city to city?
The cost of living is tied to salaries.
If the expenses are higher in a particular city, then the wage level will be higher as well to afford the people can opportunity to live there.
This is why you're always going to make more money in New York City for example, than in a small town. ( 2024-06-27 salary.com )
What are the Pay Factors for Social Media Specialist?
Salary ranges for a Social Media Specialist can vary widely, depending on the city and several other pay factors, including (but not limited to) education level, certifications, additional skills, and work experience.
Click here to view Eight Factors That Can Affect Your Pay ( 2024-06-27 salary.com )
How the Pay Factors Influence Your Pay?
Salaries are ultimately dictated by the position being applied to, and hiring company,
but there are several important pay factors that come into play based on your individual history that could impact your value to the company.
Salary.com's Personal Salary Report will analyze these factors for you to help you maximize your earning potential. ( 2024-06-27 salary.com )
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Last Update: June 27, 2024