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VP of Market Research Salary in San Diego, CA

How much does a VP of Market Research make in San Diego, CA?

As of October 01, 2026, the average salary for a VP of Market Research in San Diego, CA is $240,052 per year, which breaks down to an hourly rate of $115.

However, a VP of Market Research's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $269,634
  • Majority Range (25th-75th percentile): $219,761 to $255,536
  • Entry-Level (10th percentile): $201,287
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence VP of Market Research Salaries

A VP of Market Research's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, skills and company size can directly affect your earning potential.

How Experience Level Affects VP of Market Research Salaries?

Experience is a primary driver of a VP of Market Research's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Market Research Analyst IV (7+ years): $144,902
  • Market Research Supervisor (7+ years): $116,164
  • Market Research Manager (7+ years): $135,340
  • Market Research Director (7+ years): $195,971
  • VP of Market Research (7+ years): $240,052
Job Role Years of Experience Average Salary
Market Research Analyst IV7+ years$144,902
Market Research Supervisor7+ years$116,164
Market Research Manager7+ years$135,340
Market Research Director7+ years$195,971
VP of Market Research7+ years$240,052
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Top Paying Cities for VP of Market Researches

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $280,584
  • San Francisco: $277,512
  • Oakland: $271,663

What Skills Can Increase a VP of Market Research's Salary?

Demanded Skills for the Role:

  • Insight (Mentioned in 20% Job Postings): Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
  • CRM (Mentioned in 2.86% Job Postings): Customer relationship management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers.
  • Qualitative Research (Mentioned in 2.86% Job Postings): Collecting and analyzing non-numerical data to understand the behavior and perception of customers and identify opportunities for new product development.
Skills Demand Percentage
Insight 20%
CRM 2.86%
Qualitative Research 2.86%
See More Skills

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a VP of Market Research's salary.

  • Quantitative Analysis: Can increase your salary by up to 31%.
  • Team Operations: Can increase your salary by up to 27%.
  • Coaching: Can increase your salary by up to 22%.
Skill Salary Salary % Increase
Quantitative Analysis $314,468
31%
Team Operations $304,866
27%
Coaching $292,864
22%
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VP of Market Research Salary by Company Size: Startups vs. Enterprise

VP of Market Research salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $267,993. While startup companies pay approximate $226,922.

VP of Market Research Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $226,922
Growth Stage 51~500 $239,942
Established 501~5000 $258,769
Enterprise 5000+ $267,993

VP of Market Research Salary by Industry: Top Paying Sectors

For VP of Market Research roles, the industry you choose can affect earning potential by as much as 100% (the gap between the highest and lowest paying industries). Data shows that the Pharmaceuticals and Aerospace & Defense sectors offer the strongest compensation, at 50% above the average. In contrast, VP of Market Research positions in Edu., Gov't. & Nonprofit or Transportation typically offer lower base pay, as these industries often view VP of Market Research as a support function rather than a direct revenue driver.

The top paying industry for a VP of Market Research

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Pharmaceuticals$333,684$160.050%

VP of Market Research Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a VP of Market Research's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on October 01, 2026
$219,761
Average $240,052/year
$255,536
$18,313
Average $20,004/month
$21,295
$4,226
Average $4,616/week
$4,914
$106
Average $115/hour
$123
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $255,536 $21,295 $4,914 $123
Average $240,052 $20,004 $4,616 $115
25th Percentile $219,761 $18,313 $4,226 $106

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Where Does Our Salary Data Come From?

Salary.com salary estimates, histograms, trends, and comparisons are derived from both employer job postings and third-party data sources. We also provide multiple percentiles of salary information for your reference, click here to know Why the Salary Midpoint Formula Is Crucial to Getting Pay Equity Right. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.

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