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Market Research Salary in the United States

How much does a Market Research make in the United States? The salary range for a Market Research job is from $43,548 to $64,991 per year in the United States. Click on the filter to check out Market Research job salaries by hourly, weekly, biweekly, semimonthly, monthly, and yearly.

Average base salary
updated at March 01, 2025
$54,296
Per Year
The average salary for a Market Research is $54,296
per Year in the United States.
Individually reported data submitted by users of our website

HOW SHOULD YOU USE THIS DATA?

Employees: Use this as a guide for salary expectations, but be aware that responsibilities can change across companies for the same job title, so there may be differences between this data, other free site and our subscription products bought by employers.

Employers: This data could be used as reference point in your market pricing, but not the only source, due to differences across jobs locations, and sizes of companies.Consider additional sources like our Employer reported data.

Base Salary
$43,548
$54,296
Medium
$64,991

Highest Paying Cities for Market Research in the United States

Market Research salaries in the United States will pay differently by cities. Below following are the eight cities with the highest income for Market Research jobs in the United States. The city with the highest salary is San Jose. Click on the Market Research salary in cities you are interested in to view detailed job salary information.

States with Higher Salaries for Market Research

The five states where Market Research jobs get higher salaries in the United States are: District of Columbia, California, New Jersey, Alaska, and Massachusetts. Compared with the average salary of a Market Research in the United States, the state of District of Columbia with the highest job income for this job. The second and third states are California and New Jersey respectively. The high or low salary paid to Market Research by the US has a greater relationship with the demand for jobs and the cost of living.

How Much Do Similar Professions Get Paid in the United States?

There are some different titles for Market Research jobs, and the job title of Market Research will vary in different companies. The job title has a lot to do with the department and responsibilities, and the same job title will vary in different departments. The following list is the salary of jobs similar to Market Research, start to view Market Research-related jobs you are interested in.
Market Research Analyst
Average salary
United States
$81,980
per Year
Market Research Assistant
Average salary
United States
$67,761
per Year
Market Research Associate
Average salary
United States
$131,769
per Year
Market Research Specialist
Average salary
United States
$76,996
per Year
Market Research Intern
Average salary
United States
$67,761
per Year
Director Of Market Research
Average salary
United States
$197,152
per Year

How Much Should You Be Earning?

Get an estimated calculation of how much you should be earning and insight into your career options.

What Does a Market Research Do?

Market research provides real and accurate information that will prepare the organization for any mishaps that may happen in the future.

December 21, 2021

The information obtained from conducting market research can be used to tailor marketing/ advertising activities or to determine what are the feature priorities/service requirement (if any) of consumers.

December 21, 2021

Definition or just have questions like “what is market research used for?” or “why is marketing research important?”, you’ve come to the right place.

December 19, 2021

Dun & Bradstreet is another commercial source of market research that offers an abundance of information for making marketing decisions.

December 19, 2021

Market research example: how Smallpdf turned their market research study into business results (in 6 steps).

December 18, 2021

Most Common Benefits for Market Research

Social Security
Healthcare
401(k)
Pension
Disability
Time Off (days)

Frequently Asked Questions

Common questions about salaries for a Market Research
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Market research provides real and accurate information that will prepare the organization for any mishaps that may happen in the future.
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Explore our personal salary report to know the Market Research market value in the United States. And find out if any places are having a higher Market Research salary.
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The highest Market Research salary is $64,991, while the lowest is $43,548 in the United States.
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