What are the main factors that influence a Market Research's salary?

The primary factors are: 1) Experience Level, 2) Geographic Location, 3) Education/Skills, 4) Company Size & Industry

How does experience change A Market Research's salary?

A Market Research's salary grows with experience: starting around $53,185 for beginners, reaching about $55,617 at mid-level, and approach $58,057 for experts.

What are the highest paying states for a Market Research?

Market Research salary varies significantly by state. The top 3 highest paying states for Market Research roles are District of Columbia $59,600, California $59,374, Massachusetts $58,582. These tech hubs typically pay 10-15% above the national average.

How much do different types of Market Research roles make?

Salaries for Market Research level roles vary by specialization: VP of Market Research: $222,460; Market Research Director: $181,608; Director Of Market Research: $176,010; Market Research Associate: $127,841; Market Research Manager: $125,410.

How do different companies affect a Market Research's salary?

Company size, industry, and compensation structure create significant salary variations for Market Research roles. Large, established industry leaders like ToysRUs ($99,243) and Kia Motors Corp ($95,771) offer base salaries 35-40% above the national average. In contrast, smaller firms or startups may offer closer to $62,550.

Market Research Salary in the United States

How much does a Market Research make in the United States?

As of August 01, 2026, the average salary for a Market Research in the United States is $53,829 per year, which breaks down to an hourly rate of $26.

However, a Market Research's salary can vary significantly. Here’s a look at the typical salary range:

Top Earners (90th percentile): $64,083
Majority Range (25th-75th percentile): $47,200 to $59,196
Entry-Level (10th percentile): $41,165

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Market Research Salaries by Percentile

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$59,196	$4,933	$1,138	$28
Average	$53,829	$4,486	$1,035	$26
25th Percentile	$47,200	$3,933	$908	$23

You may get higher pay by adjusting the following factors:

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Key Factors That Influence Market Research Salaries

A Market Research's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Market Research Salaries?

Experience is a primary driver of a Market Research's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:

Entry-Level (less than 1 year): $53,185
Early Career (1-2 years): $53,369
Mid-Level (2-4 years): $55,617
Senior-Level (5-8 years): $57,895
Expert (over 8 years): $58,057

Levels	Salary
Entry Level Market Research	$53,185
Intermediate Level Market Research	$53,369
Senior Level Market Research	$55,617
Specialist Level Market Research	$57,895
Expert Level Market Research	$58,057

View as Graph

What Am I Worth?

How Do Market Research Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Market Researches. For example, consider the average annual salaries in these key locations:

District of Columbia: $59,600.
California: $59,374.
Massachusetts: $58,582.

District of Columbia $59,600 California $59,374 Massachusetts $58,582 Washington $58,367 New Jersey $58,345 Alaska $58,270 Connecticut $57,527 New York $57,226

Hawaii $56,262 Rhode Island $55,810 Maryland $55,503 Minnesota $55,083 Colorado $54,922 Illinois $54,868 Oregon $54,664 Delaware $54,513

New Hampshire $54,418 Virginia $54,206 Pennsylvania $53,587 Nevada $53,275 North Dakota $53,172 Michigan $53,011 Wisconsin $52,952 Vermont $52,833

Texas $52,505 Maine $52,483 Arizona $52,451 Ohio $52,413 Georgia $51,918 Indiana $51,671 Wyoming $51,622 Utah $51,547

Iowa $51,515 Kansas $51,256 Louisiana $51,181 North Carolina $51,154 Missouri $51,143 Florida $50,933 Montana $50,820 Nebraska $50,712

Kentucky $50,653 South Carolina $50,438 Tennessee $50,303 Idaho $50,250 New Mexico $49,857 Oklahoma $49,770 Alabama $49,453 South Dakota $48,920

Arkansas $48,629 West Virginia $48,473 Mississippi $48,005

Top Paying Cities for Market Researches

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

San Jose: $67,895
San Francisco: $67,151
Oakland: $65,736

San Jose, CA $67,895

San Francisco, CA $67,151

Oakland, CA $65,736

New York, NY $61,978

Paramus, NJ $61,225

Queens Village, NY $61,222

Passaic, NJ $61,171

Bergenfield, NJ $61,166

Stamford, CT $61,048

Huntington, NY $61,026

Newark, NJ $60,628

Bridgeport, CT $60,514

Vallejo, CA $60,407

New Brunswick, NJ $60,386

Petaluma, CA $60,353

Middlesex, NJ $60,251

Somerset, NJ $60,213

Santa Cruz, CA $60,143

Boston, MA $59,815

Monterey, CA $59,626

Seattle, WA $59,503

Santa Rosa, CA $59,492

Los Angeles, CA $59,476

Juneau, AK $59,336

Washington, DC $59,277

Orange, CA $59,085

Santa Ana, CA $58,943

Long Beach, CA $58,889

Anaheim, CA $58,878

Anchorage, AK $58,851

Santa Maria, CA $58,690

Everett, WA $58,679

Danbury, CT $58,490

Bremerton, WA $58,415

Tacoma, WA $58,222

New Suffolk, NY $58,221

Sacramento, CA $58,206

Santa Barbara, CA $58,146

Trenton, NJ $58,087

San Diego, CA $58,087

Brockton, MA $58,028

Fairbanks, AK $57,896

Lompoc, CA $57,759

Lowell, MA $57,715

Ventura, CA $57,705

Nashua, NH $57,694

Stockton, CA $57,689

Modesto, CA $57,296

Poughkeepsie, NY $57,177

Olympia, WA $57,075

Kennewick, WA $57,075

New Haven, CT $57,054

Lawrence, MA $56,860

Hartford, CT $56,806

Riverside, CA $56,795

New Bedford, MA $56,741

Richland, WA $56,741

Bakersfield, CA $56,666

San Bernardino, CA $56,644

New Britain, CT $56,639

Atlantic City, NJ $56,639

New London, CT $56,618

Norwich, CT $56,601

Portsmouth, NH $56,591

Boulder, CO $56,477

Portland, OR $56,402

Worcester, MA $56,397

Minneapolis, MN $56,230

Philadelphia, PA $56,155

Honolulu, HI $55,977

Saint Paul, MN $55,951

Vineland, NJ $55,939

Providence, RI $55,783

Chicago, IL $55,627

Bellingham, WA $55,563

Springfield, MA $55,519

Baltimore, MD $55,503

Chico, CA $55,369

Pittsfield, MA $55,223

Manchester, NH $55,121

Spokane, WA $54,884

Denver, CO $54,879

Albany, NY $54,626

Troy, NY $54,604

Nassau, NY $54,547

Schenectady, NY $54,491

Wilmington, DE $54,448

Burlington, VT $54,373

Salem, OR $54,351

Portland, ME $54,184

Yakima, WA $54,131

Rochester, MN $53,964

Reno, NV $53,937

Fresno, CA $53,937

Milwaukee, WI $53,888

Detroit, MI $53,835

Ann Arbor, MI $53,825

Allentown, PA $53,818

Colorado Springs, CO $53,727

Syracuse, NY $53,700

Carson City, NV $53,700

Houston, TX $53,625

Eugene, OR $53,598

Gary, IN $53,533

Springfield, OR $53,490

Bismarck, ND $53,479

Galveston, TX $53,442

Medford, OR $53,361

Fort Collins, CO $53,339

Concord, NH $53,312

Austin, TX $53,296

Mesa, AZ $53,183

Reading, PA $53,178

Phoenix, AZ $53,172

Dallas, TX $53,156

Saint Cloud, MN $53,105

Madison, WI $53,033

Utica, NY $52,887

Rochester, NY $52,801

Des Moines, IA $52,796

Raleigh, NC $52,790

Atlanta, GA $52,710

Battle Creek, MI $52,693

Salt Lake City, UT $52,677

Lancaster, PA $52,597

Harrisburg, PA $52,521

Kansas City, MO $52,467

Champaign, IL $52,457

Kansas City, KS $52,457

Fort Worth, TX $52,451

Columbus, OH $52,442

Boca Raton, FL $52,430

Pittsburgh, PA $52,408

Richmond, VA $52,387

Indianapolis, IN $52,376

Cleveland, OH $52,370

Las Vegas, NV $52,306

Cincinnati, OH $52,306

Petersburg, VA $52,225

Huntsville, AL $52,144

Lansing, MI $52,108

Lebanon, PA $52,101

Pueblo, CO $52,096

Appleton, WI $52,080

Buffalo, NY $52,058

Dayton, OH $52,042

Racine, WI $52,031

Charlotte, NC $52,026

Saint Louis, MO $52,010

York, PA $51,977

Elkhart, IN $51,977

Gastonia, NC $51,967

Billings, MT $51,954

Beaumont, TX $51,940

Lorain, OH $51,929

Benton Harbor, MI $51,918

Toledo, OH $51,907

Binghamton, NY $51,881

Rock Hill, SC $51,875

Rockford, IL $51,848

Springfield, IL $51,827

Elyria, OH $51,821

Fargo, ND $51,821

Flagstaff, AZ $51,784

Fort Lauderdale, FL $51,751

Duluth, MN $51,719

Miami, FL $51,719

Cheyenne, WY $51,681

Grand Forks, ND $51,681

Bangor, ME $51,563

Cedar Rapids, IA $51,504

Durham, NC $51,481

Louisville, KY $51,477

Grand Rapids, MI $51,466

Hialeah, FL $51,461

Casper, WY $51,385

Scranton, PA $51,321

New Orleans, LA $51,305

Virginia Beach, VA $51,299

Akron, OH $51,272

Peoria, IL $51,202

Sarasota, FL $51,192

Nashville, TN $51,154

Omaha, NE $51,154

Green Bay, WI $51,154

Baton Rouge, LA $51,127

Charleston, SC $51,116

Jamestown, NY $51,089

Davenport, IA $51,089

Tucson, AZ $51,062

Saint Petersburg, FL $51,030

Tampa, FL $51,019

Evansville, IN $50,987

Port Arthur, TX $50,987

Bradenton, FL $50,965

Santa Fe, NM $50,869

Orlando, FL $50,772

Clearwater, FL $50,756

Canton, OH $50,643

La Crosse, WI $50,643

Albuquerque, NM $50,610

Newport News, VA $50,605

High Point, NC $50,589

Ogden, UT $50,567

Corpus Christi, TX $50,524

Norfolk, VA $50,492

Laramie, WY $50,492

Rock Island, IL $50,459

Saginaw, MI $50,449

Jacksonville, FL $50,443

Salisbury, NC $50,433

Boise, ID $50,422

Moline, IL $50,395

Fort Myers, FL $50,379

Memphis, TN $50,368

Tulsa, OK $50,341

Waterloo, IA $50,309

Spartanburg, SC $50,255

Lincoln, NE $50,228

Fort Wayne, IN $50,217

Provo, UT $50,212

Cedar Falls, IA $50,147

San Antonio, TX $50,126

Greensboro, NC $50,104

South Bend, IN $50,099

Savannah, GA $50,040

Muskegon, MI $50,018

Birmingham, AL $50,013

Winston Salem, NC $49,986

Lake Charles, LA $49,857

Anderson, IN $49,846

Lexington, KY $49,830

Augusta, GA $49,814

Greenville, SC $49,814

Lima, OH $49,770

Wichita, KS $49,765

Tuscaloosa, AL $49,765

Columbia, SC $49,717

Springfield, OH $49,706

Asheville, NC $49,620

Bloomington, IN $49,582

Knoxville, TN $49,388

Shreveport, LA $49,383

Wilmington, NC $49,313

Roanoke, VA $49,313

Topeka, KS $49,216

Frankfort, KY $49,210

Oklahoma City, OK $49,173

Chillicothe, OH $49,151

Longview, TX $49,146

Melbourne, FL $49,141

Sioux Falls, SD $49,055

Mobile, AL $49,049

Terre Haute, IN $49,028

Altoona, PA $48,995

Amarillo, TX $48,958

Killeen, TX $48,942

Fayetteville, AR $48,898

Chattanooga, TN $48,882

Sioux City, IA $48,834

Idaho Falls, ID $48,823

Lynchburg, VA $48,780

Gainesville, FL $48,710

Portsmouth, OH $48,683

Little Rock, AR $48,672

Lafayette, LA $48,651

Youngstown, OH $48,651

Daytona Beach, FL $48,619

Clarksville, TN $48,613

Pensacola, FL $48,608

Temple, TX $48,604

Hopkinsville, KY $48,446

Erie, PA $48,436

Florence, SC $48,414

Charleston, WV $48,328

Great Falls, MT $48,301

Macon, GA $48,226

Tallahassee, FL $48,220

Fayetteville, NC $48,209

Waco, TX $48,199

Helena, MT $48,161

Pine Bluff, AR $48,141

Vincennes, IN $48,075

Lubbock, TX $48,053

Alamogordo, NM $48,021

Twin Falls, ID $47,973

Rapid City, SD $47,956

Jackson, MS $47,860

Huntington, WV $47,856

Greenville, MS $47,854

Parkersburg, WV $47,799

Montgomery, AL $47,790

Wichita Falls, TX $47,736

Springfield, MO $47,736

Biloxi, MS $47,709

Monroe, LA $47,655

Johnstown, PA $47,617

Sumter, SC $47,596

Columbus, GA $47,590

Pascagoula, MS $47,488

Abilene, TX $47,488

Kingsport, TN $47,348

Albany, GA $47,348

Gulfport, MS $47,332

Alexandria, LA $47,154

Fort Smith, AR $47,020

El Paso, TX $46,874

Las Cruces, NM $46,632

Harlingen, TX $46,496

Pocatello, ID $46,487

Florence, AL $46,417

Brownsville, TX $46,406

Mcallen, TX $46,293

Dothan, AL $46,218

Columbus, MS $45,898

Altus, OK $45,647

Lawton, OK $45,545

Pierre, SD $45,351

What Skills Can Increase a Market Research's Salary?

Demanded Skills for the Role:

Customer Service (Mentioned in 27.21% Job Postings): Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
Work Ethic (Mentioned in 1.49% Job Postings): A belief that work and diligence have a moral benefit and an inherent ability, virtue or value to strengthen character and individual abilities. A set of values centered on importance of work and manifested by determination or desire to work hard.
Billing (Mentioned in 0.99% Job Postings): Billing refers to the aspect of banking, whereby someone is charged accurately for what item they purchased.

See More Skills

Skills	Demand Percentage
Customer Service	27.21%
Work Ethic	1.49%
Billing	0.99%

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Market Research's salary.

Presentation: Can increase your salary by up to 8%.
Microsoft Office: Can increase your salary by up to 3%.
Coaching: Can increase your salary by up to 3%.

Skill	Salary	Salary % Increase
Presentation	$58,136	8%
Microsoft Office	$55,444	3%
Coaching	$55,444	3%
Customer Communications	$55,444	3%
Leadership	$55,444	3%
Building Relationships	$55,444	3%

Get Latest Data

Market Research Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Market Research's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on August 01, 2026

$47,200

Average $53,829/year

$59,196

$3,933

Average $4,486/month

$4,933

$908

Average $1,035/week

$1,138

$23

Average $26/hour

$28

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$59,196	$4,933	$1,138	$28
Average	$53,829	$4,486	$1,035	$26
25th Percentile	$47,200	$3,933	$908	$23

Salaries of jobs related to Market Research

Salary Trends for Market Research

Salaries for a Market Research can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $43,811 in 2023 to around $41,685 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Market Research salary trends, .

Average Annual Salary of Market Research Over Time

2022

$???

2023

$43,811

2024

$42,374

2025

$41,685

2026

$???

2027

$???

Year	Average Annual Salary
2022	View More
2023	$43,811
2024	$42,374
2025	$41,685
2026	View More
2027	View More

Most common benefits for Market Research

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