The salary of a Market Research Director in the United States varies depending on several factors, including experience, location, education level, marketing trend and company sizes.
As of March 01, 2025, the average annual salary for a Market Research Director in the United States is $198,568. Salary.com reports that pay typically ranges from $179,593 to $219,903, with most professionals earning between $162,317 and $239,326.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $219,903 | $18,325 | $4,229 | $106 |
| Average | $198,568 | $16,547 | $3,819 | $95 |
| 25th Percentile | $179,593 | $14,966 | $3,454 | $86 |
An entry-level Market Research Director with less than 1 year of experience earns about $187,487. With 1-2 years of experience, the average salary increases to $189,301. For 2-4 years of experience, the pay typically rises to $191,719. Senior-level professionals with 5-8 years of experience earn around $194,742, and those with over 8 years of experience can expect an average of $197,765.
| Levels | Salary |
|---|---|
| Entry Level Market Research Director | $187,487 |
| Intermediate Level Market Research Director | $189,301 |
| Senior Level Market Research Director | $191,719 |
| Specialist Level Market Research Director | $194,742 |
| Expert Level Market Research Director | $197,765 |
| Entry Level | 6% |
| Mid Level | 5% |
| Senior Level | 3% |
| Top Level | 2% |
| Experienced | 0% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of March 01, 2025, our research reveals a significant shift in Market Research Director compensation over the past six years. For example, the median salary increased from $185,305 in 2023 to approximately $182,294 in 2024. (For a detailed analysis of Market Research Director salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of Market Research Director information for you to search for. Click on search button below to see Market Research Director job openings or enter a new job title here.
Here are companies hiring for Market Research Director and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $198,568 | 64.3% | ||
| Bonus | $32,737 | 10.6% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $13,807 | 4.5% | ||
| 401K/403B | $9,715 | 3.1% | ||
| Disability | $4,626 | 1.5% | ||
| Healthcare | $8,352 | 2.7% | ||
| Pension | $12,490 | 4.0% | ||
| Time Off | $28,468 | 9.2% | ||
| Total Compensation | $308,764 | 100% | ||
| Degree Level | % of user with this level of education |
|---|---|
| High School | 5.6% |
| Bachelors | 38.9% |
| Masters | 55.6% |
What Am I Worth?
The average annual salary of Market Research Director is $198,568. In case you are finding an easy salary calculator, the average hourly pay of Market Research Director is $95; the average weekly pay of Market Research Director is $3,819; the average monthly pay of Market Research Director is $16,547.
A Market Research Director's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Market Research Director earns the most in San Jose, CA, where the annual salary of a Market Research Director is $249,203.
The highest pay for Market Research Director is $239,326.
The lowest pay for Market Research Director is $162,317.
Market Research Director is responsible for the market research department. Directs and oversees an organization's marketing policies, objectives, and initiatives. Being a Market Research Director manages a team to review changes to the marketplace and industry and adjusts marketing plan accordingly. Analyzes existing goals and programs and recommends improvements. Additionally, Market Research Director requires a bachelor's degree in area of specialty. Typically reports to a top management. The Market Research Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Market Research Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function.
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Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
