How much does a Market Research Director make in the United States? The average Market Research Director salary in the United States is $194,304 as of August 27, 2023, but the range typically falls between $175,203 and $214,275. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, helps you determine your exact pay target. 

Based on HR-reported data: a national average with a geographic differential
Market Research Director Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Market Research Director Salary $157,813 US August 27, 2023
25th Percentile Market Research Director Salary $175,203 US August 27, 2023
50th Percentile Market Research Director Salary $194,304 US August 27, 2023
75th Percentile Market Research Director Salary $214,275 US August 27, 2023
90th Percentile Market Research Director Salary $232,458 US August 27, 2023
25% $175,203 10% $157,813 90% $232,458 75% $214,275 $194,304 50%(Median) Didn’t find job title? Click
Change Search Criteria

Job Description for Market Research Director

Market Research Director is responsible for the market research department. Directs and oversees an organization's marketing policies, objectives, and initiatives. Being a Market Research Director manages a team to review changes to the marketplace and industry and adjusts marketing plan accordingly. Analyzes existing goals and programs and recommends improvements. Additionally, Market Research Director requires a bachelor's degree in area of specialty. Typically reports to a top management. The Market Research Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Market Research Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2023 View full job description

Employers: Job Description Management Tool

See user submitted job responsibilities for Market Research Director.

Job Openings for Market Research Director

Career Path for Market Research Director

Not the job you're looking for? Search more salaries here:

Are you an HR manager or compensation specialist?'s CompAnalyst platform offers:

  • Detailed skills and competency reports for specific positions
  • Job and employee pricing reports
  • Compensation data tools, salary structures, surveys and benchmarks.
Learn about CompAnalyst
City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
City, State Chicago, IL Compared to national average
+ 5.5%
City, State Boston, MA Compared to national average
+ 12.7%
City, State New York, NY Compared to national average
+ 17.5%
City, State Dallas, TX Compared to national average

Take just three simple steps below to generate your own personalized salary report

Step 1 of 3

Understand the total compensation opportunity for a Market Research Director, base salary plus other pay elements

Average Base Salary

Core compensation


Average Total Cash Compensation

Includes base and annual incentives

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Market Research Director in the United States. The base salary for Market Research Director ranges from $175,203 to $214,275 with the average base salary of $194,304. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $199,246 to $263,492 with the average total cash compensation of $229,418.
Step 2 of 3

Discover how your pay is adjusted for skills, experience, and other factors

How much should you be paid?

For a real-time salary target, tell us more about your role in the four categories below.



Step 3 of 3

How much should you be paid?

View the Cost of Living in Major Cities

Skills associated with Market Research Director: Market Analysis, General Data Analysis Software, Market Research, Marketing Planning ...More

Recently searched related titles: Director Of Cloud Operations

Jobs with a similar salary range to Market Research Director : Principal Security Analyst

Salary estimation for Market Research Director at companies like : The Minful Mindart as Inquiry, Boosung Park Realty, Alaska Suboffice