How much does a Market Research Director make in the United States? The average Market Research Director salary in the United States is $161,709 as of May 28, 2020, but the range typically falls between $141,356 and $186,925. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Market Research Director is responsible for the market research department. Directs and oversees an organization's marketing policies, objectives, and initiatives. Being a Market Research Director manages a team to review changes to the marketplace and industry and adjusts marketing plan accordingly. Analyzes existing goals and programs and recommends improvements. Additionally, Market Research Director requires a bachelor's degree in area of specialty. Typically reports to top management. The Market Research Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. To be a Market Research Director typically requires 5+ years of managerial experience. (Copyright 2020 Salary.com)... View full job description
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Fiscal Year Ended in 2018
What does a Market Research Director do?
Market Research Director in Alpharetta, GA
Provide actionable, fact-based intelligence and insight on emerging companies that that may align with growth objectives and goals.
February 12, 2020
Develop and maintain regular ôemerging markets/companies bulletinsö with specific KPIs and metrics for executives.
February 25, 2020
Develop mechanisms to deliver information, including comparison grids, potential partner and competitive profiles/snapshots and dashboards.
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These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Market Research Director in the United States. The base salary for Market Research Director ranges from $141,356 to $186,925 with the average base salary of $161,709. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $158,105 to $228,961 with the average total cash compensation of $188,506.