ABBOTT LABORATORIES Brand Manager, Ensure Salary in the United States

How much does a Brand Manager, Ensure make at companies like ABBOTT LABORATORIES in the United States? The average salary for Brand Manager, Ensure at companies like ABBOTT LABORATORIES in the United States is $193,002 as of September 25, 2023, but the range typically falls between $158,666 and $227,338. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, helps you determine your exact pay target.  View the Cost of Living in Major Cities2


Browse other Companies in the MFG Durable Industry

View abbott laboratories Salary

What does a Brand Manager, Ensure do at companies like ABBOTT LABORATORIES?

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 103,000 colleagues serve people in more than 160 countries.

Primary Function/Primary Goals/Objectives:

Leads and directs marketing activities for the Ensure brand, located in Columbus, OH. Responsible for the development and management of strategies and programs to effectively achieve commercialization, profit margin and business plan objectives.  Additional responsibilities include business strategic and tactical planning, agency leadership, market segmentation, market research strategy, budget management and brand equity management including packaging labels.

Major Responsibilities:

  • Responsible for managing marketing strategy activity associated with the Ensure brand in the US.
  • Lead the holistic communication strategy and tactical plan for the Brand in channels such as TV, OTT, Digital, Social, Print and PR.
  • Manage the development of and adherence to annual communication calendar including agency briefings, internal leadership alignment and financial document stewardship.
  • Identify market opportunities based on target consumer segments and develop unique communications strategies to win with them.
  • Provide direction and feedback to Integrated Agency Team to develop consumer campaigns and core creative assets for TV, print, digital and social channels.
  • Identify future research needs to aid in plan/ long- range plan development
  • Manage the development and dissemination of brand vision, brand standards, labeling, and overall positioning.
  • Present product and marketing programs to Sr. Management and gain alignment.
  • Measure performance of media plans and proactively recommend action to continuously improve ROI
  • Manage complex budget monthly with direct input to financial decisions
  • Analyze multiple external data points to identify risk / opportunities, and create contingency plans as needed.
  • Collaborate with internal and external stakeholders to achieve objectives.  These groups may include external customers and consumers, Area Marketing, Affiliate Marketing, R&D, Regulatory Affairs, Manufacturing, Logistics, Public Affairs, Legal, Medical, Executive Management and external vendors or agencies.


Product line dimensions and scope vary. Incumbent is accountable for developing and executing strategic and tactical objectives associated with driving product sales. Actions and decisions will affect attainment of product line financial goals and objectives.

Skills / Basic Qualifications:

  • 5-8 years of progressively responsible product management experience in either OTC marketing, consumer packaged goods marketing, or a combination of the two.
  • Demonstrated leadership and success in project management.
  • Demonstrated leadership with agencies including constructive feedback and fast paced decision making
  • Financial and budget management experience and skills.
  • Media plan experience including TV upfront process
  • Proven ability to develop and execute complex strategic business plans.
  • Ability to translate insights into business & brand implications.
  • Strong communication and presentation skills with the proven ability to interact directly with leadership to drive strategy and investment decisions.
  • Ability to collaborate with cross-functional teams to attain business objectives.
  • Strong analytical skills and KPI tracking capabilities
  • Applies data to support business decisions, strategies, contingency plans, and to provide direction to others


BA/BS Degree in Marketing.

MBA strongly preferred due to the business complexity and strategic focus of the position.  Knowledge of applicable regulatory standards and requirements for nutritionals preferred.

$158,666 Low Average $193,002 High $227,338

Understand the total compensation opportunity for Brand Manager, Ensure at companies like ABBOTT LABORATORIES, base salary plus other pay elements

Average Total Cash Compensation

Includes base and annual incentives

The chart shows total cash compensation for the ABBOTT LABORATORIES Brand Manager, Ensure in the United States, which includes base, and annual incentives can vary anywhere from $158,666 to $227,338 with an average total cash compensation of $193,002. Total compensation includes the value of any benefits received in addition to your salary and some of the benefits that are most commonly provided within a total compensation package including bonuses, commissions, paid time off, and Insurance. The total cash compensation may get paid differently by industry, location, and other factors.
Job Openings for ABBOTT LABORATORIES Brand Manager, Ensure
Smithfield Foods - Smithfield , VA
The Senior Brand Manager is accountable for the development and implementation of short and ... Drives agency partners to ensure plans perform to expectation; optimizing as necessary.Guides the ... - 50 days ago
Smithfield Foods - Smithfield , VA
Your OpportunityThe Omnicommerce Manager, Brand Lead will report to our Senior Director of Commerce ... Ensure all plans & tactics will deliver on expected measurement, meet program objectives and KPIs - 2 days ago
Addison Group - Reston , VA
The Sitecore Manager will be responsible for overseeing the development, maintenance, and ... Ensure content aligns with the organization's goals and brand guidelines. Content Creation and ...
LinkedIn - 3 days ago
Levolor - Richmond , VA
We are a brand that you know and trust. With more than 100 years of innovation, we've defined our ... ensure you feel valued. Our dream is to become the fastest growing, most loved, window covering ...
JobGet - 5 days ago
Litehouse - Danville , VA
... well as ensure excellent employee morale and high retention. You manage full-lifecycle recruitment from sourcing to onboarding. This also means that you manage our employer and internal brand ...
ZipRecruiter ATS Jobs for ZipSearch/ZipAlerts - Today
Trivest Portfolio Partners - Charlottesville , VA
The brand is built upon the belief that regular massage, stretch, and facials are integral ... Ensure progressive growth of active member base, membership dues, service volume, enhancements ...
ZipRecruiter ATS Jobs for ZipSearch/ZipAlerts - 5 days ago

Are you an HR manager or compensation specialist?'s CompAnalyst platform offers:

  • Detailed skills and competency reports for specific positions
  • Job and employee pricing reports
  • Compensation data tools, salary structures, surveys and benchmarks.
Learn about CompAnalyst