Hourly Wage for ABERDEEN Marketing Analyst Salary in the United States

Aberdeen (www.aberdeen.com) is a Marketing Data Company that combines Big Data Analytics and powerful Industry Research to drive a variety of sales and marketing programs for our clients. Blending a fast-paced, entrepreneurial environment with a worldwide presence, we are a trusted brand and leading provider of marketing data products and services to companies around the world.

Would you like working at Aberdeen? Answer that by peering inside our DNA (some people call it Core Values):

• Be ambitious and audacious
• Value intelligence, curiosity, and candor
• Constantly innovate to drive value
• Enjoy working with talented and driven colleagues

Aberdeen is looking for a Marketing Analyst to join our team. Responsibilities include working with creative, product marketing, and social media to build content for clients, monitor our various marketing technologies, work with our marketing automation team, and conduct segmentation and campaign analysis. This position will also work directly with our Research team to assist in implementing demand generation and programmatic advertising campaigns based on our data-driven research.

Aberdeen understands that our value comes from our people. We endeavor to hire only the best, recognizing that our employees are our most valuable asset. We strive to create an environment that is both challenging and thrilling.

Must-have characteristics:

• Highly Intelligent - there’s just no substitute for smarts
• Sense of Urgency - being smart is great, but we also want people who get things done
• Integrity - in all that you do. We put a lot of responsibility on our employees, and in turn, seek the integrity to justify that trust.
• Highly organized, detailed oriented, and tasks-driven

Responsibilities

• All areas dealing with marketing.
• Monitor, analyze, and report on key performance indicators from our website data, SEO, and other web-based data. Propose and implement process changes to increase our marketing effectiveness.
• Oversee our Marketing Automation, including administering our marketing automation system from Pardot.
• Proofread and edit our Fact-based Research before it is syndicated to our clients.
• Work with the content delivery team to ensure that we are monitoring the online consumption of our research.

Desired Skills and Experiences

• Bachelors or higher in marketing with strong analytical skills
• Knowledgeable in using productivity suites (such as Microsoft Office) and marketing automation & sales enablement software
• Must have excellent organizational skills and have meticulous attention to detail
• The ability to analyze B2B marketing data and recommend new processes to ensure optimal effectiveness of our sales and marketing teams
• Excellent write, proofread and edit skills
• Excellent oral communication and interpersonal skills