GOODWAY GROUP Account Manager - Digital Marketing (East Coast) Salary in the United States

This is a fully-remote role working virtually from a home office supporting the East Coast. working closely with and supporting our existing Goodway Group brand clients.  


Who We Are: 

Goodway Group is a unique digital services firm, living at the point where digital technology, white-glove customer service, and incredible data-driven partnerships intersect!  Working with advertising and marketing agencies and advertisers, we've built our reputation on fantastic service! What you may not know is we earn it every day with value-adds like robust proprietary programmatic algorithms and multi-platform integrations that work to make your advertising and marketing smarter and budgets go farther!  With future-focused innovation, powerhouse data analytics, and consultative Goodway partners that can provide digital campaigns across all platforms and channels, we serve our clients as no one else can. 

When you combine those things with 90 years of creating a people-focused culture on Heart, Smart, and Grit, you know you have something extraordinary!  

What We Offer: 

We provide a world-class total rewards program that includes market-competitive pay, thoughtful healthcare, and other benefits (our family leave policy is out of this world), employee development opportunities, and a virtual culture that strives for connectedness!

Who We Are Looking For:

The Account Manager is a sales-focused service partner, working side by side with our Business Development Managers.  From the time of engagement, they own (and want ownership) of the client partnership!  They build relationships, identify opportunities to expand opportunities and client impact, and manage the day-to-day success for their campaigns.  They know their clients inside and out, engage in ongoing results-based dialogue, overcome obstacles, and in a nutshell, create a fantastic client experience. The account manager thinks strategically and communicates and presents effectively.  They partner across teams and verticals, are comfortable with growth and change, and thrive in a fast past!

What You Will Do:

• Managing day-to-day client contact relationship and lead the action on accounts where you'll drive satisfaction, growth and product adoption
• Partner with Business Development to identify expansion opportunities and offerings that drive revenue working in tandem to achieve sales goals
• Be continually aware of the client environment, products/services, strategy/vision, needs and challenges, and communicating those effectively to internal partners, leading the internal team to ensure recommendations and performance are aligned to and can exceed client expectations.
• Working with clients and team to define measurable digital KPIs that tie to their overall business objective and success
• Actively participating/leading internal and external calls, including Kick-off, Account Team, Sales team, and client calls
• Managing and solving conflicts both internally and externally with clients and internal teams

What You Bring

• You have a minimum of 7 years of working in paid digital media, either within account management or media, inclusive of Paid Search, Paid Social and Programmatic (display, native, etc.)
• You have strong analytical and problem-solving abilities (creative analytics) with the ability to stay on top of client and industry trends to understand market demand and competitive trends
• Ability to work within multiple technical systems and platforms necessary for managing client campaigns, dashboard reporting, ad tags, and sales funnel. Tableau and DV360 experience preferred.
• You have had roles where you have had to manage change well, are a motivated self-starter with a team-player mentality and can travel up to 20% (including two required all company trips per year)