Lead Generation Salary in the United States

How much does a Lead Generation make in the United States?

As of January 01, 2026, the average salary for a Lead Generation in the United States is $73,508 per year, which breaks down to an hourly rate of $35.

However, a Lead Generation's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $86,719
  • Majority Range (25th-75th percentile): $65,565 to $80,423
  • Entry-Level (10th percentile): $58,334
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View as table View as graph 25% $65,565 10% $58,334 90% $86,719 75% $80,423 $73,508 50%(Median) Didn’t find job title? Click

Lead Generation Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $80,423 $6,702 $1,547 $39
Average $73,508 $6,126 $1,414 $35
25th Percentile $65,565 $5,464 $1,261 $32
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Key Factors That Influence Lead Generation Salaries

A Lead Generation's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Lead Generation Salaries?

Experience is a primary driver of a Lead Generation's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $58,663
  • Early Career (1-2 years): $75,162
  • Mid-Level (2-4 years): $88,704
  • Senior-Level (5-8 years): $116,232
  • Expert (over 8 years): $76,021
Levels Salary
Sales Sup... Level Lead Generation$58,663
Lead Gene... Level Lead Generation$75,162
Sales Sup... Level Lead Generation$88,704
Sales Sup... Level Lead Generation$116,232
Sales Ass... Level Lead Generation$76,021
$58,663 0 yr
$75,162 < 2 yrs
$88,704 2-4 yrs
$116,232 5-8 yrs
$76,021 > 8 yrs
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What Am I Worth?

Top Paying Cities for Lead Generations

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $92,715
  • San Francisco: $91,804
  • Oakland: $89,768

What Skills Can Increase a Lead Generation's Salary?

Demanded Skills for the Role:

  • Customer Service (Mentioned in 14.86% Job Postings): Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
  • Counter Sales (Mentioned in 1.84% Job Postings): Counter sales personnel are the first employees that customers meet on entering the store or organization. They are responsible for handling the sales process, from the time of the first request to the execution of the order.
  • Salesforce (Mentioned in 1.27% Job Postings): Designing and maintaining a cloud-based software that provides customer relationship management (CRM) service for a better experience.
See More Skills
Skills Demand Percentage
Customer Service 14.86%
Counter Sales 1.84%
Salesforce 1.27%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Lead Generation's salary.
  • Analysis: Can increase your salary by up to 8%.
  • Sales Process: Can increase your salary by up to 7%.
  • PowerPoint: Can increase your salary by up to 6%.
Skill Salary Salary % Increase
Analysis
$79,388
8%
Sales Process
$78,653
7%
PowerPoint
$77,918
6%
Troubleshooting
$77,918
6%
CRM
$77,183
5%
Coordination
$77,183
5%
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How Education impacts a Lead Generation's Salary?

Your level of education can impact your salary potential. While many Lead Generations enter the field with a No Diploma degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Lead Generation with a No Diploma is between $69,521 and $74,463).

Lead Generation Salaries by Degree Level

Typical Education for Lead Generation
Degree Level % of user with this level of education
No Diploma 16.7%
High School 16.7%
Associates 33.3%
Bachelors 33.3%
Masters 16.7%
Doctorate 0.0%
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Lead Generation Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Lead Generation's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on January 01, 2026

Salary Trends for Lead Generation

Salaries for a Lead Generation can change over time, reflecting shifts in market demand and the overall economy. The median salary increased from $70,263 in 2023 to around $70,268 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Lead Generation salary trends, .

Average Annual Salary of Lead Generation Over Time

2022
$???
2023
$70,263
2024
$69,466
2025
$70,268
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $70,263
2024 $69,466
2025 $70,268
2026
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2027
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Most common benefits for Lead Generation

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Lead Generation

Here are companies hiring for Lead Generation and their salaries, click below for more details.

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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