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Lead Generation Supervisor Salary in the United States

How much does a Lead Generation Supervisor make in the United States?

As of August 01, 2026, the average salary for a Lead Generation Supervisor in the United States is $93,249 per year, which breaks down to an hourly rate of $45.

However, a Lead Generation Supervisor's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $117,638
  • Majority Range (25th-75th percentile): $79,497 to $106,015
  • Entry-Level (10th percentile): $66,977
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Lead Generation Supervisor Salaries

A Lead Generation Supervisor's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Lead Generation Supervisor Salaries?

Experience is a primary driver of a Lead Generation Supervisor's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Lead Generation Analyst I (0-2 years): $56,335
  • Lead Generation Analyst II (2-4 years): $69,189
  • Lead Generation Analyst III (4-7 years): $89,548
  • Lead Generation Supervisor (7+ years): $93,249
  • Lead Generation Manager (7+ years): $108,043
Job Role Years of Experience Average Salary
Lead Generation Analyst I0-2 years$56,335
Lead Generation Analyst II2-4 years$69,189
Lead Generation Analyst III4-7 years$89,548
Lead Generation Supervisor7+ years$93,249
Lead Generation Manager7+ years$108,043
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How Do Lead Generation Supervisors Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Lead Generation Supervisors. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $103,245.
  • California: $102,854.
  • Massachusetts: $101,483.

Top Paying Cities for Lead Generation Supervisor

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $117,615
  • San Francisco: $116,327
  • Oakland: $113,876

Lead Generation Supervisor Salary by Company Size: Startups vs. Enterprise

Lead Generation Supervisor salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $104,387. While startup companies pay approximate $88,309.

Lead Generation Supervisor Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $88,309
Growth Stage 51~500 $93,397
Established 501~5000 $100,804
Enterprise 5000+ $104,387

Lead Generation Supervisor Salary by Industry: Top Paying Sectors

For Lead Generation Supervisor roles, the industry you choose can affect earning potential by as much as 35% (the gap between the highest and lowest paying industries). Data shows that the Software & Networking and Financial Services sectors offer the strongest compensation, at 20% above the average. In contrast, Lead Generation Supervisor positions in Hospitality & Leisure or Retail & Wholesale typically offer lower base pay, as these industries often view Lead Generation Supervisor as a support function rather than a direct revenue driver.

The top paying industries for a Lead Generation Supervisor

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Software & Networking$112,186$54.020%
Financial Services$107,699$52.015%
Transportation$106,801$51.015%
Construction$103,211$50.011%
Energy & Utilities$100,519$48.08%

Lead Generation Supervisor Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Lead Generation Supervisor's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on August 01, 2026
$79,497
Average $93,249/year
$106,015
$6,625
Average $7,771/month
$8,835
$1,529
Average $1,793/week
$2,039
$38
Average $45/hour
$51
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $106,015 $8,835 $2,039 $51
Average $93,249 $7,771 $1,793 $45
25th Percentile $79,497 $6,625 $1,529 $38

Lead Generation Supervisor Salary Growth & Career Path

Lead Generation Supervisor

Next Role

Advancement

Promotions are the fastest way to increase your earnings. As a Lead Generation Supervisor, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.

Next Step Role Estimate Salary Projected Raise
Lead Generation Manager $108,043 16%
Sales Support Manager $108,078 16%

Most common benefits for Lead Generation Supervisor

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Lead Generation Supervisor

Here are companies hiring for Lead Generation Supervisor and their salaries, click below for more details.

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FAQ about Lead Generation Supervisor

1. Where can a Lead Generation Supervisor earn the most?

A Lead Generation Supervisor's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Lead Generation Supervisor earns the most in San Jose, CA, where the annual salary of a Lead Generation Supervisor is $117,615.

2. What is the highest pay for Lead Generation Supervisor?

The highest pay for Lead Generation Supervisor is $117,638.

3. What is the lowest pay for Lead Generation Supervisor?

The lowest pay for Lead Generation Supervisor is $66,977.

4. What are the responsibilities of Lead Generation Supervisor?

Supervises the research and development of sales leads for an organization's products or services. Implements processes and procedures to facilitate a pipeline of quality sales leads and opportunities. Contacts target leads to assess and understand needs, gather and verify information, and gauge sales opportunities. Monitors Client Relationship Management (CRM) systems to ensure information is organized, accurate, and accessible for future needs. Analyzes performance and outreach metrics to understand roadblocks and implement process improvements. Trains and develops staff to meet performance goals. Requires a bachelor's degree. Typically reports to a manager. Supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. Typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes.

5. What industry pays the highest salary for Lead Generation Supervisor?

The Software & Networking industry offers the highest average compensation for Lead Generation Supervisor roles, with salaries approximately 20% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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