As of March 01, 2026, the average salary for a Lead Generation Supervisor in the United States is $93,224 per year, which breaks down to an hourly rate of $45.
However, a Lead Generation Supervisor's salary can vary significantly. Here’s a look at the typical salary range:
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A Lead Generation Supervisor's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of a Lead Generation Supervisor's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Job Role | Years of Experience | Average Salary |
|---|---|---|
| Lead Generation Analyst I | 0-2 years | $56,342 |
| Lead Generation Analyst II | 2-4 years | $69,200 |
| Lead Generation Analyst III | 4-7 years | $89,543 |
| Lead Generation Supervisor | 7+ years | $93,224 |
| Lead Generation Manager | 7+ years | $108,033 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Lead Generation Supervisors. For example, consider the average annual salaries in these key locations:
Understanding how a Lead Generation Supervisor's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on March 01, 2026Promotions are the fastest way to increase your earnings. As a Lead Generation Supervisor, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.
| Next Step Role | Estimate Salary | Projected Raise |
|---|---|---|
| Lead Generation Manager | $108,033 | 16% |
| Sales Support Manager | $108,068 | 16% |
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A Lead Generation Supervisor's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Lead Generation Supervisor earns the most in San Jose, CA, where the annual salary of a Lead Generation Supervisor is $117,583.
The highest pay for Lead Generation Supervisor is $117,548.
The lowest pay for Lead Generation Supervisor is $66,896.
Supervises the research and development of sales leads for an organization's products or services. Implements processes and procedures to facilitate a pipeline of quality sales leads and opportunities. Contacts target leads to assess and understand needs, gather and verify information, and gauge sales opportunities. Monitors Client Relationship Management (CRM) systems to ensure information is organized, accurate, and accessible for future needs. Analyzes performance and outreach metrics to understand roadblocks and implement process improvements. Trains and develops staff to meet performance goals. Requires a bachelor's degree. Typically reports to a manager. Supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. Typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
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