As of March 01, 2026, the average salary for a Lead Generation Manager in the United States is $108,033 per year, which breaks down to an hourly rate of $52.
However, a Lead Generation Manager's salary can vary significantly. Here’s a look at the typical salary range:
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Lead Generation Manager Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $119,053 | $9,921 | $2,289 | $57 |
| Average | $108,033 | $9,003 | $2,078 | $52 |
| 25th Percentile | $95,943 | $7,995 | $1,845 | $46 |
Best Buddies International - NEW YORK CITY, NY
Link Management - CLAIR MEL, FL
Menomonie Street Dental, LLC - EAU CLAIRE, WI
Camp Cody - FREEDOM, NH
A Lead Generation Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of a Lead Generation Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Job Role | Years of Experience | Average Salary |
|---|---|---|
| Lead Generation Analyst I | 0-2 years | $56,342 |
| Lead Generation Analyst II | 2-4 years | $69,200 |
| Lead Generation Analyst III | 4-7 years | $89,543 |
| Lead Generation Supervisor | 7+ years | $93,224 |
| Lead Generation Manager | 7+ years | $108,033 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Lead Generation Managers. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
Understanding how a Lead Generation Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $119,053 | $9,921 | $2,289 | $57 |
| Average | $108,033 | $9,003 | $2,078 | $52 |
| 25th Percentile | $95,943 | $7,995 | $1,845 | $46 |
For a Lead Generation Manager, the most direct path to higher earnings is advancing to the Sales Support Director role. This promotion typically comes with a significant pay increase, bringing the average annual salary to $159,565 - a projected growth of 48% over your current level.
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Compensation PlanningHere are companies hiring for Lead Generation Manager and their salaries, click below for more details.
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Ready to take the next step in your career? Browse thousands of current Lead Generation Manager job openings on our job board. Use the search bar below to find your perfect match.
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A Lead Generation Manager's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Lead Generation Manager earns the most in San Jose, CA, where the annual salary of a Lead Generation Manager is $136,262.
The highest pay for Lead Generation Manager is $129,086.
The lowest pay for Lead Generation Manager is $84,936.
Manages the research and development of sales leads for an organization's products or services. Establishes resources, processes, and strategies to develop a pipeline of quality sales leads and opportunities. Ensures performance and outreach metrics align with the sales strategy and broader business objectives. Collaborates with business leaders to develop and recommend effective resources for lead generation. Monitors Client Relationship Management (CRM) systems to ensure information is organized, accurate, and accessible for future needs. Continuously monitors and improves outreach methodologies to increase sales conversions. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
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