Lead Generation Consultant Salary in the United States

How much does a Lead Generation Consultant make in the United States?

As of January 01, 2026, the average salary for a Lead Generation Consultant in the United States is $113,103 per year, which breaks down to an hourly rate of $54.

However, a Lead Generation Consultant's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $133,570
  • Majority Range (25th-75th percentile): $106,201 to $123,816
  • Entry-Level (10th percentile): $99,917
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View as table View as graph 25% $106,201 10% $99,917 90% $133,570 75% $123,816 $113,103 50%(Median) Didn’t find job title? Click

Lead Generation Consultant Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $123,816 $10,318 $2,381 $60
Average $113,103 $9,425 $2,175 $54
25th Percentile $106,201 $8,850 $2,042 $51
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Key Factors That Influence Lead Generation Consultant Salaries

A Lead Generation Consultant's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Lead Generation Consultant Salaries?

Experience is a primary driver of a Lead Generation Consultant's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $79,214
  • Early Career (1-2 years): $90,410
  • Mid-Level (2-4 years): $112,315
  • Senior-Level (5-8 years): $141,326
  • Expert (over 8 years): $95,898
Levels Salary
Internal ... Level Lead Generation Consultant$79,214
Internal ... Level Lead Generation Consultant$90,410
Lead Gene... Level Lead Generation Consultant$112,315
Internal ... Level Lead Generation Consultant$141,326
Auditing ... Level Lead Generation Consultant$95,898
$79,214 0 yr
$90,410 < 2 yrs
$112,315 2-4 yrs
$141,326 5-8 yrs
$95,898 > 8 yrs
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What Am I Worth?

How Do Lead Generation Consultant Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Lead Generation Consultants. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $125,228.
  • California: $124,753.
  • Massachusetts: $123,090.

Top Paying Cities for Lead Generation Consultants

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $142,657
  • San Francisco: $141,254
  • Oakland: $138,121

What Skills Can Increase a Lead Generation Consultant's Salary?

Demanded Skills for the Role:

  • Planning (Mentioned in 3.09% Job Postings): An act or process of making or carrying out plans. Establishment of goals, policies, and procedures for a social or economic unit city planning business planning.
  • Risk Assessment (Mentioned in 2.65% Job Postings): Broadly speaking, a risk assessment is the combined effort of: identifying and analyzing potential (future) events that may negatively impact individuals, assets, and/or the environment (i.e. risk analysis); and making judgments "on the tolerability of the risk on the basis of a risk analysis" while considering influencing factors (i.e. risk evaluation).Put in simpler terms, a risk assessment analyzes what can go wrong, how likely it is to happen, what the potential consequences are, and how tolerable the identified risk is. As part of this process, the resulting determination of risk may be expressed in a quantitative or qualitative fashion. The risk assessment is an inherent part of an overall risk management strategy, which attempts to, after a risk assessment, "introduce control measures to eliminate or reduce" any potential risk-related consequences.
  • PowerPoint (Mentioned in 0.79% Job Postings): A computer software created by Microsoft which allows the user to create slides with recordings, narrations, transitions and other features in order to present information.
See More Skills
Skills Demand Percentage
Planning 3.09%
Risk Assessment 2.65%
PowerPoint 0.79%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Lead Generation Consultant's salary.
  • IDEA: Can increase your salary by up to 15%.
  • Financial Services: Can increase your salary by up to 12%.
  • Talent Management: Can increase your salary by up to 11%.
Skill Salary Salary % Increase
IDEA
$130,068
15%
Financial Services
$126,675
12%
Talent Management
$125,544
11%
Sarbanes-Oxley
$124,413
10%
Commitment
$123,282
9%
Project Management
$122,151
8%
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How Education impacts a Lead Generation Consultant's Salary?

Your level of education can impact your salary potential. While many Lead Generation Consultants enter the field with a Bachelor's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Lead Generation Consultant with a Bachelor's Degree is between $114,980 and $120,986).

Lead Generation Consultant Salaries by Degree Level

Typical Education for Lead Generation Consultant
Degree Level % of user with this level of education
No Diploma 2.9%
High School 2.9%
Associates 0.5%
Bachelors 53.3%
Masters 42.9%
Doctorate 0.5%
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Lead Generation Consultant Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Lead Generation Consultant's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on January 01, 2026

Salary Trends for Lead Generation Consultant

Salaries for a Lead Generation Consultant can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $116,871 in 2023 to around $113,319 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Lead Generation Consultant salary trends, .

Average Annual Salary of Lead Generation Consultant Over Time

2022
$???
2023
$116,871
2024
$114,659
2025
$113,319
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $116,871
2024 $114,659
2025 $113,319
2026
View More
2027
View More

Most common benefits for Lead Generation Consultant

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Lead Generation Consultant

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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