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Lead Generation Analyst I Salary in the United States

How much does a Lead Generation Analyst I make in the United States?

As of August 01, 2026, the average salary for a Lead Generation Analyst I in the United States is $56,335 per year, which breaks down to an hourly rate of $27.

However, a Lead Generation Analyst I's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $70,478
  • Majority Range (25th-75th percentile): $50,012 to $63,738
  • Entry-Level (10th percentile): $44,255
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Lead Generation Analyst I Salaries

A Lead Generation Analyst I's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Lead Generation Analyst I Salaries?

Experience is a primary driver of a Lead Generation Analyst I's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Lead Generation Analyst I (0-2 years): $56,335
  • Lead Generation Analyst II (2-4 years): $69,189
  • Lead Generation Analyst III (4-7 years): $89,548
  • Lead Generation Supervisor (7+ years): $93,249
  • Lead Generation Manager (7+ years): $108,043
Job Role Years of Experience Average Salary
Lead Generation Analyst I0-2 years$56,335
Lead Generation Analyst II2-4 years$69,189
Lead Generation Analyst III4-7 years$89,548
Lead Generation Supervisor7+ years$93,249
Lead Generation Manager7+ years$108,043
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How Do Lead Generation Analyst Is Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Lead Generation Analyst Is. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $62,374.
  • California: $62,138.
  • Massachusetts: $61,309.

Top Paying Cities for Lead Generation Analyst I

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $71,055
  • San Francisco: $70,277
  • Oakland: $68,796

Lead Generation Analyst I Salary by Company Size: Startups vs. Enterprise

Lead Generation Analyst I salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $63,064. While startup companies pay approximate $53,350.

Lead Generation Analyst I Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $53,350
Growth Stage 51~500 $56,424
Established 501~5000 $60,899
Enterprise 5000+ $63,064

Lead Generation Analyst I Salary by Industry: Top Paying Sectors

For Lead Generation Analyst I roles, the industry you choose can affect earning potential by as much as 45% (the gap between the highest and lowest paying industries). Data shows that the Pharmaceuticals and Software & Networking sectors offer the strongest compensation, at 20% above the average. In contrast, Lead Generation Analyst positions in Transportation or Edu., Gov't. & Nonprofit typically offer lower base pay, as these industries often view Lead Generation Analyst I as a support function rather than a direct revenue driver.

The top paying industries for a Lead Generation Analyst I

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Pharmaceuticals$67,602$33.020%
Software & Networking$64,785$31.015%
Telecom$64,785$31.015%
Biotechnology$61,969$30.010%
Energy & Utilities$61,969$30.010%

Lead Generation Analyst I Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Lead Generation Analyst I's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on August 01, 2026
$50,012
Average $56,335/year
$63,738
$4,168
Average $4,695/month
$5,312
$962
Average $1,083/week
$1,226
$24
Average $27/hour
$31
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $63,738 $5,312 $1,226 $31
Average $56,335 $4,695 $1,083 $27
25th Percentile $50,012 $4,168 $962 $24

Lead Generation Analyst I Salary Growth & Career Path

Lead Generation Analyst I

Next Role

Advancement

Promotions are the fastest way to increase your earnings. As a Lead Generation Analyst I, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.

Next Step Role Estimate Salary Projected Raise
Lead Generation Analyst II $69,189 23%
Sales Support Representative II $76,898 37%
Technical Sales Support Specialist II $94,929 69%

Most common benefits for Lead Generation Analyst I

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Lead Generation Analyst I

Here are companies hiring for Lead Generation Analyst I and their salaries, click below for more details.

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FAQ about Lead Generation Analyst I

1. Where can a Lead Generation Analyst I earn the most?

A Lead Generation Analyst I's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Lead Generation Analyst I earns the most in San Jose, CA, where the annual salary of a Lead Generation Analyst I is $71,055.

2. What is the highest pay for Lead Generation Analyst I?

The highest pay for Lead Generation Analyst I is $70,478.

3. What is the lowest pay for Lead Generation Analyst I?

The lowest pay for Lead Generation Analyst I is $44,255.

4. What are the responsibilities of Lead Generation Analyst I?

Researches, screens, and validates sales leads for an organization's products or services. Utilizes direct and indirect outreach resources to develop a pipeline of quality sales leads and opportunities. Contacts target leads to assess and understand needs, gather and verify information, and gauge sales opportunities. Updates and maintains Client Relationship Management (CRM) systems to ensure information is organized, accurate, and accessible for future needs. Documents customer conversations, feedback, and other pertinent information to drive and support the sales process. May coordinate or participate in tradeshows or promotional events to increase outreach and develop leads. Typically requires a bachelor's degree. Typically reports to a manager. Work is closely managed. Works on projects/matters of limited complexity in a support role. Typically requires 0-2 years of related experience.

5. What industry pays the highest salary for Lead Generation Analyst I?

The Pharmaceuticals industry offers the highest average compensation for Lead Generation Analyst I roles, with salaries approximately 20% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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