Marketing Analytics Manager Salary in the United States

How much does a Marketing Analytics Manager make in the United States?

As of August 01, 2026, the average salary for a Marketing Analytics Manager in the United States is $124,416 per year, which breaks down to an hourly rate of $60.

However, a Marketing Analytics Manager's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $146,155
  • Majority Range (25th-75th percentile): $112,713 to $135,795
  • Entry-Level (10th percentile): $102,058
Compensation Planning
Develop a Job Description
Pay Equity
2026 Compensation Trend
AI-Powered HR
Smart Recruiting
View as table View as graph 25% $112,713 10% $102,058 90% $146,155 75% $135,795 $124,416 50%(Median) Didn’t find job title? Click

Marketing Analytics Manager Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $135,795 $11,316 $2,611 $65
Average $124,416 $10,368 $2,393 $60
25th Percentile $112,713 $9,393 $2,168 $54
Check out Marketing Analytics Manager Job Openings in the United States
Deposit Pricing & Analytics Manager

Opportunities - Columbus, OH

Marketing Manager (Remote / Hybrid)

TT electronics - Columbus, OH

Marketing Manager

OPOC.us - Columbus, OH

Marketing Manager

CUC AMERICA INC - Columbus, OH

Search More Marketing Analytics Manager Jobs in the United States

Key Factors That Influence Marketing Analytics Manager Salaries

A Marketing Analytics Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Marketing Analytics Manager Salaries?

Experience is a primary driver of a Marketing Analytics Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $70,553
  • Early Career (1-2 years): $107,185
  • Mid-Level (2-4 years): $123,579
  • Senior-Level (5-8 years): $160,905
  • Expert (over 8 years): $197,899
Levels Salary
Marketing... Level Marketing Analytics Manager$70,553
Marketing... Level Marketing Analytics Manager$107,185
Marketing... Level Marketing Analytics Manager$123,579
Marketing... Level Marketing Analytics Manager$160,905
Marketing... Level Marketing Analytics Manager$197,899
$70,553 0 yr
$107,185 < 2 yrs
$123,579 2-4 yrs
$160,905 5-8 yrs
$197,899 > 8 yrs
View as Table
View as Graph

What Am I Worth?

Top Paying Cities for Marketing Analytics Managers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $156,926
  • San Francisco: $155,208
  • Oakland: $151,937

What Skills Can Increase a Marketing Analytics Manager's Salary?

Demanded Skills for the Role:

  • Initiative (Mentioned in 4.96% Job Postings): Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
  • Email Marketing (Mentioned in 2.48% Job Postings): Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
  • CRM (Mentioned in 1.73% Job Postings): Customer relationship management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers.
See More Skills
Skills Demand Percentage
Initiative 4.96%
Email Marketing 2.48%
CRM 1.73%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Marketing Analytics Manager's salary.
  • Product Management: Can increase your salary by up to 6%.
  • Partnering: Can increase your salary by up to 6%.
  • Product Marketing: Can increase your salary by up to 6%.
Skill Salary Salary % Increase
Product Management
$131,881
6%
Partnering
$131,881
6%
Product Marketing
$131,881
6%
Innovation
$130,637
5%
Insight
$129,393
4%
Go To Market
$129,393
4%
Get Latest Data

Marketing Analytics Manager Salary by Industry: Top Paying Sectors

For Marketing Analytics Manager roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Pharmaceuticals and Energy & Utilities sectors offer the strongest compensation, at 20% above the average. In contrast, Marketing Analytics Manager positions in Edu., Gov't. & Nonprofit or Retail & Wholesale typically offer lower base pay, as these industries often view Marketing Analytics Manager as a support function rather than a direct revenue driver.

The top paying industries for a Marketing Analytics Manager

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Pharmaceuticals$149,299$72.020%
Energy & Utilities$143,078$69.015%
Financial Services$143,078$69.015%
Internet$143,078$69.015%
Software & Networking$143,078$69.015%

How Education impacts a Marketing Analytics Manager's Salary?

Your level of education can impact your salary potential. While many Marketing Analytics Managers enter the field with a Bachelor's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Marketing Analytics Manager with a Bachelor's Degree is between $115,861 and $124,571).

Marketing Analytics Manager Salaries by Degree Level

Typical Education for Marketing Analytics Manager
Degree Level % of user with this level of education
No Diploma 0.3%
High School 2.9%
Associates 3.1%
Bachelors 55.6%
Masters 37.5%
Doctorate 0.7%
view as graph

Marketing Analytics Manager Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Marketing Analytics Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on August 01, 2026

Salary Trends for Marketing Analytics Manager

Salaries for a Marketing Analytics Manager can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $117,068 in 2023 to around $116,147 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Marketing Analytics Manager salary trends, .

Average Annual Salary of Marketing Analytics Manager Over Time

2022
$???
2023
$117,068
2024
$117,192
2025
$116,147
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $117,068
2024 $117,192
2025 $116,147
2026
View More
2027
View More

Most common benefits for Marketing Analytics Manager

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
For Employers

If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution.

Compensation Planning

Common company salaries for Marketing Analytics Manager

Here are companies hiring for Marketing Analytics Manager and their salaries, click below for more details.

Find Your Next Marketing Analytics Manager Job

Ready to take the next step in your career? Browse thousands of current Marketing Analytics Manager job openings on our job board. Use the search bar below to find your perfect match.

United States
  • Design Group Inc

    Columbus, OH

    Design Group Inc | Columbus, OH

    Job Description. Job Description. Description. Who Are We. At DesignGroup, we believe great design starts with great people. We’re a collaborative architec... more

    8 Days Ago

  • AVI Foodsystems

    Columbus, OH

    AVI Foodsystems | Columbus, OH

    Job Description. Job Description. The. Regional Marketing Manager. is responsible for developing and executing strategic marketing initiatives across a def... more

    6 Days Ago

  • wholeheartedlifestyle

    Columbus, OH

    wholeheartedlifestyle | Columbus, OH

    You're seeking a role to transition into in which you can leverage Your excellent interpersonal and communication skills. Is your goal to have work-life ba... more

    7 Days Ago

  • Hexion

    Columbus, OH

    Hexion | Columbus, OH

    Senior Strategic Marketing Manager - US Remote Date:Jan 1, 2026 Location:Columbus, OH, US Company Overview Imagine Everything.Build the Future with Hexion.... more

    7 Days Ago

  • AssetWatch, Inc.

    Columbus, OH

    AssetWatch, Inc. | Columbus, OH

    Job Description. Job Description. AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition... more

    7 Days Ago

  • Holistic Industries

    Columbus, OH

    Holistic Industries | Columbus, OH

    Job Description. Job Description. Role: Retail Marketing Manager. Location: Remote based out of Ohio. The Retail Marketing Manager supports Liberty's retai... more

    7 Days Ago

For Employees

Get a Salary Increase

Analyze the market and your qualifications to negotiate your salary with confidence.

Search Job Openings

Search thousands of open positions to find your next opportunity.

For Employers

Adjust Employee Salary

Individualize employee pay based on unique job requirements and personal qualifications.

Price My Industry Jobs

Get the latest market price for benchmark jobs and jobs in your industry.

FAQ about Marketing Analytics Manager

1. What industry pays the highest salary for Marketing Analytics Manager?

The Pharmaceuticals industry offers the highest average compensation for Marketing Analytics Manager roles, with salaries approximately 20% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

Are you an HR manager or compensation specialist?

Salary.com's CompAnalyst platform offers:

  • Detailed skills and competency reports for specific positions
  • Job and employee pricing reports
  • Compensation data tools, salary structures, surveys and benchmarks.
Learn about CompAnalyst