As of November 01, 2025, the average salary for a Marketing Data Analytics Manager in the United States is $124,637 per year, which breaks down to an hourly rate of $60.
However, a Marketing Data Analytics Manager's salary can vary significantly. Here’s a look at the typical salary range:
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A Marketing Data Analytics Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of a Marketing Data Analytics Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Entry Level Marketing Data Analytics Manager | $119,355 |
| Intermediate Level Marketing Data Analytics Manager | $119,989 |
| Senior Level Marketing Data Analytics Manager | $122,101 |
| Specialist Level Marketing Data Analytics Manager | $124,636 |
| Expert Level Marketing Data Analytics Manager | $127,871 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Marketing Data Analytics Managers. For example, consider the average annual salaries in these key locations:
Understanding how a Marketing Data Analytics Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on November 01, 2025
| Median | % of Total | |
|---|---|---|
| Base Salary | $124,637 | 61.1% |
| Bonus | $23,997 | 11.8% |
| Median | % of Total | |
|---|---|---|
| Social Security | $11,371 | 5.6% |
| 401K/403B | $6,243 | 3.1% |
| Disability | $2,973 | 1.5% |
| Healthcare | $8,352 | 4.1% |
| Pension | $8,026 | 3.9% |
| Time Off | $18,293 | 9.0% |
| Total Compensation | $203,892 | 100% |
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A Marketing Data Analytics Manager's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Marketing Data Analytics Manager earns the most in San Jose, CA, where the annual salary of a Marketing Data Analytics Manager is $157,205.
The highest pay for Marketing Data Analytics Manager is $152,241.
The lowest pay for Marketing Data Analytics Manager is $99,264.
Manages the data analysis and statistical modeling of marketing data to support strategic decision-making and drive business objectives. Researches and promotes data mining architectures and methodologies to collect, clean, and analyze large datasets. Reviews and utilizes statistical modeling and advanced analytics to evaluate consumer behavior, identify target customer segments, and develop campaign insights. Manages data governance functions to ensure collection, analysis, and reporting activities comply with data integrity standards and privacy regulations. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
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